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SUB CATEGORY :
SPECIAL EFFECTS: IN-CAMERA
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COMPANY ENTERING :
AOI PRO. INC., TOKYO
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ENTRY TITLE :
TOKUSATSU TITAN
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BRAND :
SUBARU FORESTER
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ADVERTISER :
FUJI HEAVY INDUSTRIES LTD
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ADVERTISING AGENCY :
HAKUHODO INC., TOKYO
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COPYWRITER :
TAKAMASA YAMAGATA
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ACCOUNT MANAGER :
TARO YAMASHITA/YASUSHI MATSUOKA
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ACCOUNT EXECUTIVE :
HAKUHODO INC.
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AGENCY PRODUCER :
DAIKI SAHASHI/TAICHI NAKAMURA
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PRODUCTION COMPANY :
TOHO CO., LTD., TOKYO
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DIRECTOR :
SHINJI HIGUCHI
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CINEMATOGRAPHER/D.O.P :
KEIZO SUZUKI
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GAFFER :
ATSUSHI OGASAWARA
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EDITOR :
ATSUNORI SATO, WATARU OTAKE
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PRODUCTION PRODUCER :
YOSHIHIRO SATO/SHINTARO KAWAKUBO
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PRODUCTION MANAGER :
KENSEI MORI/TOSHIO MIIKE
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SOUND PRODUCTION COMPANY :
FREELANCE, TOKYO
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SOUND DESIGNER :
ATSUSHI OISHI
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SPECIAL EFFECTS COMPANY :
FREELANCE, TOKYO
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VISUAL EFFECTS :
KATSURO ONOUE/TAKAYUKI TAKEYA/YOSHIHIRO NISHIMURA
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WEB PRODUCTION :
AOI PRO INC.
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SYNOPSIS :
MAGNIFICENT COMPUTER GRAPHICS APPEARS IN THE MEDIA AND ONLINE ENVIRONMENTS EVERY DAY. DETAILS ARE CALCULATED AND RENDERED WITHOUT FLAWS. BUT WE DECIDED ON SOMETHING DIFFERENT IN THE TIE-UP PRODUCTION BETWEEN THE SUBARU SUV FORESTER AND POPULAR MANGA “ATTACK ON TITAN.” WE DID NOT CHOOSE COMPUTER GRAPHICS, BUT A FILMING TECHNIQUE CALLED “TOKUSATSU” WHICH HAS A MUCH LONGER HISTORY THAN COMPUTER GRAPHICS. TOKUSATSU FILMS AND IMAGES ARE PRODUCED FROM REAL-LIFE MINIATURES AND PUPPETRY TECHNIQUES. ULTRAMAN, GAMERA, GODZILLA… MONSTER MOVIES WERE CREATED BY PRODUCTION CRAFTSMEN SPECIALIZING IN SPECIAL EFFECTS. EVERYTHING FROM THE ROCKS TO EVEN THE VAPORS IS REAL. FILMED AND COMPOSITED TOGETHER. THE BULGE OF ITS CHEST, ITS FINGERTIPS, AND FACIAL EXPRESSIONS WERE CONTROLLED BY THE HANDS OF SEVEN PEOPLE. TOKUSATSU CRAFTSMEN USE THEIR SPECIAL SKILLS INVESTING ENORMOUS TIME AND EFFORT TO CREATE THESE AMAZING FILMS. AFTER THE SPOT WAS AIRED ON TV AND RELEASED ON THE INTERNET, THERE WERE 350,000 TWEETS IN ONE DAY. IT WENT ON TO ACHIEVE 10 MILLION VIEWS IN ONE MONTH. VIEWED IN 225 COUNTRIES AND REGIONS WORLDWIDE. APPEARED IN OVER 500 DOMESTIC AND 500 INTERNATIONAL MEDIA OUTLETS. SUBARU ACHIEVED NO.1 SALES OF SUVS.
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