AWARDS :

SILVER

SUB CATEGORY :

DIRECTING

COMPANY ENTERING :

THE LEO BURNETT GROUP THAILAND, BANGKOK

ENTRY TITLE :

TAXI

BRAND :

TESCO LOTUS

ADVERTISER :

EK-CHAI DISTRIBUTION SYSTEM CO., LTD.

AGENCY :

THE LEO BURNETT GROUP THAILAND, BANGKOK

CHIEF CREATIVE OFFICER :

SOMPAT TRISADIKUN

EXECUTIVE CREATIVE DIRECTOR :

KEERATIE CHAIMOUNGKALO

CREATIVE DIRECTOR :

ARIYAWAT JUNTARATIP

COPYWRITER :

PATHIDA AKKARAJINDANON

ART DIRECTOR :

SARUT YUNGCHAROEN/KEERATIE CHAIMOUNGKALO/
ARIYAWAT JUNTARATIP/SOMPAT TRISADIKUN

ACCOUNT MANAGEMENT DIRECTOR :

VORRAWAN SILAPUSIT

ACCOUNT MANAGER :

VORAKAMOL ARAYATRAKULLIKIT

ACCOUNT EXECUTIVE :

TISIRIND ROCHANAPRUK

AGENCY EDITOR :

THANAKORN LEERAMASS

AGENCY PRODUCER :

RUNGRUDEE CHINPRATAN

FILM PRODUCTION COMPANY :

HUB HO HIN BANGKOK, BANGKOK

DIRECTOR :

WOOTTIDANAI INTARAKASET

FILM PRODUCER :

PRAKASIT PATRATHIRANOND

POST-PRODUCTION COMPANY :

HUB HO HIN BANGKOK, BANGKOK

EDITOR :

PENKHAE JIARANAI

POST PRODUCER 2 :

PATCHAREE SAKUNRUANGWAT

SOUND PRODUCTION COMPANY :

WILD AT HEART, BANGKOK

SOUND ENGINEER :

PREEDA KANBUTR/NAKORN KOSITPAISARN

ASSISTANT SOUND ENGINEER :

KANIN UPANUN

SOUND STUDIO PRODUCER :

AMORNBHONG METHAKHUNVUDH

MUSIC COMPOSER :

PATTHAMON PONGCHAIPRASERT

ENGLISH SYNOPSIS :

THE VIDEO ILLUSTRATES THE LIFE OF A PARENT WILLING TO DO ANYTHING FOR THE WELL-BEING OF THEIR CHILD. A LIFE ON THE ROAD AS A TAXI DRIVER, WITH NO KNOWLEDGE OF WHAT THE FUTURE HOLDS. THE DRIVER MUST OVERCOME AND ENDURE THE HARDSHIPS FACED DURING WORK TO SURVIVE AND PROVIDE DAY-TO-DAY. OCCASIONALLY ENCOUNTERING TROUBLESOME PASSENGERS THAT THE DRIVER MUST ENDURE IN ORDER TO SAVE EVERY CENT TOWARDS THE FUTURE OF THEIR CHILD. THE MOVIE PLOT TWISTS AT THE END REVEALING THAT THE TAXI DRIVER IS IN FACT, A WOMAN, CONVEYING THE MESSAGE THAT WOMEN CAN ACHIEVE JUST AS MUCH AS MEN CAN, SOMETIMES EVEN AT A GREATER PRICE, HAVING TO CUT HER HAIR, STOP THE USE OF MAKE-UP, TO DO THE THINGS THAT STRONG WOMEN DO.