AWARDS :

SILVER

SUB CATEGORY :

CINEMATOGRAPHY

COMPANY ENTERING :

THE SWEET SHOP, BANGKOK

ENTRY TITLE :

YESTERDAY/TODAY

BRAND :

TOKIO MARINE ASIA

ADVERTISER :

TOKIO MARINE ASIA PTE LTD

AGENCY :

HAVAS WORLDWIDE SINGAPORE, SINGAPORE

EXECUTIVE CREATIVE DIRECTOR :

ANDREW HOOK

COPYWRITER :

SHERVIN SEAH

ART DIRECTOR :

KITTISAK POONNOTOK

ACCOUNT DIRECTOR :

ANTOINE DE LA SEIGLIERE

STRATEGIC PLANNING DIRECTOR :

STEFANO AUGELLO

AGENCY PRODUCER :

LYNN CHENG

FILM PRODUCTION COMPANY :

THE SWEET SHOP, BANGKOK

DIRECTOR :

MARK ALBISTON

CINEMATOGRAPHER :

MARTYN WILLIAMS (FREELANCE)

EXECUTIVE PRODUCER :

DANIEL HO

FILM PRODUCER :

DANIEL HO

PRODUCTION DESIGNER :

BOOM SUANYAI (FREELANCE)

CASTING DIRECTOR :

AOO SUTHIPAET

POST-PRODUCTION COMPANY :

VHQ (M) SDN BHD, SINGAPORE

EDITOR :

MARK ALBISTON (THE SWEET SHOP)

COLORIST :

PETER RICHIE (FREELANCE)

FLAME ARTIST :

SANDY NG/ROBBY RIVAI

SOUND PRODUCTION COMPANY :

SONG ZU, SINGAPORE

SOUND DESIGNER 2 :

MATT STUTTER (FREELANCE)

SOUND ENGINEER :

DAMIAN WADDELL

MUSIC COMPOSER :

GRAYSON GILMOUR (FREELANCE)

ENGLISH SYNOPSIS :

MOST DAYS OUR LIVES ARE A COMPLETE BLUR. WE CAN'T REMEMBER WHAT WE DID YESTERDAY, LET ALONE THE DAY BEFORE. BUT THERE ARE CERTAIN DAYS, THE BIG DAYS, WHICH REALLY STAY WITH US - THE MILESTONE MOMENTS. THESE ARE THE DAYS WHEN WE FEEL OUR LIVES TRULY PROGRESS. YET PROGRESS CAN'T HAPPEN WITHOUT A WILLINGNESS TO MANAGE RISK. TOKIO MARINE SUPPORTS AND INSPIRES THIS PERSONAL PROGRESS, ALLOWING US TO LOOK FORWARD TO THE FUTURE WITH CONFIDENCE IN KNOWING THAT WE'LL BE READY FOR WHAT IS NEXT.

ENGLISH CONTEXT EXPLANATION :

WHILST WELL ESTABLISHED IN JAPAN, THE TOKIO MARINE INSURANCE BRAND IS LARGELY UNKNOWN IN SOUTH-EAST ASIA. FACED WITH NEGLIGIBLE BRAND AWARENESS, AND A MARKETING BUDGET A FRACTION OF THE INDUSTRY NORM, TOKIO MARINE NEEDED TO PRESENT A DISTINCTIVE MESSAGE AND BRAND IMAGE TO HAVE ANY CHANCE OF GETTING NOTICED. THE CAMPAIGN STRUCK A UNIQUE CHORD, STEERING CLEAR OF THE STANDARD CATEGORY CUES. THE THEME OF 'PERSONAL PROGRESS' RESONATED ESPECIALLY WELL IN THE REGION'S DEVELOPING MARKETS, WHERE ECONOMIC GROWTH IS CHANGING ORDINARY PEOPLE'S LIVES AT A RAPID PACE.