AWARDS :

FINALIST

SUB CATEGORY :

COMPUTER GENERATED IMAGERY (CGI)

COMPANY ENTERING :

ILLUSION, BANGKOK, BANGKOK

ENTRY TITLE :

SLIM

BRAND :

BISHOPP OUTDOOR ADVERTISING

ADVERTISER :

BISHOPP OUTDOOR ADVERTISING

AGENCY :

RUMBLE CREATIVE & MEDIA, BRISBANE

MANAGING PARTNER :

REMY BRASSAC

EXECUTIVE CREATIVE DIRECTOR :

NANCY HARTLEY/JAMES BURCHILL

COPYWRITER :

RHYS VENNING

ART DIRECTOR :

BEC MCCALL

ACCOUNT DIRECTOR :

ANNE-MAREE JENYNS

ACCOUNT MANAGER :

CANDICE BERRY

PRINT PRODUCTION COMPANY :

ILLUSION, BANGKOK, BANGKOK

PHOTOGRAPHER 2 :

ILLUSION, BANGKOK

RETOUCHER 2 :

ILLUSION, BANGKOK

ILLUSTRATOR 2 :

ILLUSION, BANGKOK

PRINT PRODUCER :

ILLUSION, BANGKOK

ENGLISH CONTEXT EXPLANATION :

THE IDEA BEHIND THIS REPOSITIONING CAMPAIGN WAS DERIVED FROM THE ICONIC AUSTRALIAN SAYING, “MADE YOU LOOK, DIRTY CHOOK”, WHICH IS OFTEN SAID WHEN A PERSON TRICKS ANOTHER INTO TO LOOKING AT SOMETHING. THE CAMPAIGN SAW A TRIO OF ‘DIRTY’ CHICKENS TAKE OVER OUTDOOR SPACES AVAILABLE FOR BOOKINGS.