AWARDS :

SILVER

SUB CATEGORY :

PRODUCT DESIGN

COMPANY ENTERING :

BBDO BANGKOK LTD, BANGKOK

ENTRY TITLE :

MOTO REPELLENT

BRAND :

DUANG PRATEEP FOUNDATION

ADVERTISER :

DUANG PRATEEP FOUNDATION

AGENCY :

BBDO BANGKOK, BANGKOK

CHIEF CREATIVE OFFICER :

SUTHISAK SUCHARITTANONTA

EXECUTIVE CREATIVE DIRECTOR :

CHALIT MANUYAKORN/SUTHISAK SUCHARITTANONTA

CREATIVE DIRECTOR :

CHALIT MANUYAKORN/SUTHISAK SUCHARITTANONTA

CREATIVE GROUP HEAD :

PETER OH

COPYWRITER :

PETER OH/CHALIT MANUYAKORN/SUTHISAK SUCHARITTANONTA

ART DIRECTOR :

SITHUM WALTER/CHALIT MANUYAKORN/SUTHISAK SUCHARITTANONTA

AGENCY DESIGNER :

SANGVIAN SUWAN

ACCOUNT MANAGER :

WACHIRA AMPORNPACHRA

AGENCY PRODUCER :

JIRAPAN VASANABUNSONGSERM/YADA BUACHAN/
YATHIP THANITTHANAPHAT

TRAFFIC :

NANTHANA KUMPIRANONT

FILM PRODUCTION COMPANY :

MEOUR PRODUCTION CO., LTD, BANGKOK

DIRECTOR :

KASEMPARN JUJINDALERT

CO-DIRECTOR :

TEEWIN VARAPASKUL

CINEMATOGRAPHER :

SETTHAWUT SAMATHIMONGKOL

FILM PRODUCER :

THANAPHORN PHIANSOMPHOL

PROPMAN :

CHALERMCHAI KONGBOONCHALERM

EDITOR :

PEERAPOL JIRAPATHOMSAKUL/KORN VARASARIN

BACKGROUND OVERVIEW :

PROBLEM MOSQUITOS KILL MORE PEOPLE THAN ANY OTHER ANIMAL IN THE WORLD. IN 2015 ALONE, THAILAND EXPERIENCED MORE THAN A 207% INCREASE IN DENGUE PATIENTS – MAKING IT ONE OF THE WORST YEARS IN RECENT HISTORY FOR THIS DEADLY MOSQUITO-BORNE DISEASE. MOSQUITOS ARE NOT ONLY A NUISANCE, THEY ALSO POSE A SERIOUS HEALTH THREAT, ESPECIALLY FOR THE POOR WHO LIVE IN AND AROUND THE SLUMS. PESTICIDE SPRAY IN THESE HIGH-DENSITY, AT RISK AREAS MAY BE EFFECTIVE, BUT THEY ARE TOXIC AND LIMITED IN COVERAGE. BRIEF/OBJECTIVE/TARGET: WE WERE TASKED TO FIND A WAY TO REDUCE THE NUMBER OF MOSQUITOS ACROSS A BROADER AREA WITHOUT PUTTING THE HEALTH OF THE LOCAL RESIDENTS AT FURTHER RISK. IDEA INTRODUCING MOTOREPELLENT – THE WORLD’S FIRST MOTORCYCLE EXHAUST MOSQUITO REPELLENT FILTER. AN ECO-FRIENDLY, MOSQUITO REPELLENT DEVICE THAT ATTACHES TO THE MOTORCYCLE EXHAUST... FILLED WITH NON-FLAMMABLE ABSORBENT MATERIAL AND ALL-NATURAL MOSQUITO REPELLING OIL. HEAT FROM THE EXHAUST ACTIVATES THE OIL AND MOSQUITO-REPELLING SCENT IS PROPELLED OUT INTO THE AIR. MOSQUITOS WITHIN A RADIUS OF UP TO 3 METERS ARE REPELLED, GIVING RESIDENTS A SAFER, MOSQUITO-FREE ENVIRONMENT.