AWARDS :

BRONZE

SUB CATEGORY :

PRODUCT DESIGN

COMPANY ENTERING :

HAKUHODO INC., TOKYO

ENTRY TITLE :

WRITE MORE

BRAND :

WRITE MORE

ADVERTISER :

ISSUE+DESIGN

AGENCY :

HAKUHODO INC., TOKYO

CREATIVE DIRECTOR :

YUSUKE KAKEI

COPYWRITER :

NAOKI ONO/TAKESHI OGASAWARA

ART DIRECTOR :

YUKI SUGIYAMA

ENGINEER :

TAKASHI SUZUKI (BUFFER RENAISS)

AGENCY DESIGNER :

YUMIKO SEKINE/SHOKO KAWAI (ISSUE+DESIGN)

PRODUCT DESIGNER :

NAOKI ONO

RESEARCHER :

JUNGHYUN KIM

FILM PRODUCTION COMPANY :

HAKUHODO PRODUCT’S INC., TOKYO

DIRECTOR :

MASAHIKO MORITA

CINEMATOGRAPHER :

KOSUKE MATSUISHI/YOSUKE KOINO/MASATO WATANABE

FILM PRODUCER :

HIDETAKA ABE/TOMOHIRO OGUCHI

PRODUCTION MANAGER 2 :

NAMI SOYAMA

BACKGROUND OVERVIEW :

ACCORDING TO RESEARCH BY THE UNIVERSITY OF TOKYO, AMPLIFYING THE SOUND OF PEN ON PAPER PRODUCED DURING THE WRITING PROCESS HELPS THE WRITER CONCENTRATE AND WRITE (OR DRAW) MORE EFFICIENTLY. WE DEVELOPED A STUDY DEVICE FOR CHILDREN THAT TAKES ADVANTAGE OF THAT PHENOMENON.