AWARDS :

FINALIST

SUB CATEGORY :

POSTER

COMPANY ENTERING :

HAKUHODO INC., TOKYO

ENTRY TITLE :

OPEN UP YOUR IMAGINATION

BRAND :

OPEN CAMPUS

ADVERTISER :

MUSASHINO ART UNIVERSITY

AGENCY :

HAKUHODO INC., TOKYO

CREATIVE DIRECTOR :

TATSUKI IKEZAWA

COPYWRITER :

SOTARO AKIRA (HAKUHODO INC.)/BOB WARD

ART DIRECTOR :

TATSUKI IKEZAWA (HAKUHODO INC.)

PRINT PRODUCTION COMPANY :

TIDE INC., TOKYO

DESIGNER :

KEIICHIRO KODERA/SHUICHIRO SUZUKI/HIDENORI TANAKA (TIDE INC.)

PRINT PRODUCER :

TOMOKAZU TSUJI (HEIWA SHIGYO)/IPPEI SUZUKI (TOHOKU SHIGYOSHA)

BACKGROUND OVERVIEW :

WE EXPRESSED THE INTENT OF THE EVENT — OPENING THE UNIVERSITY TO HIGH SCHOOL STUDENTS HOPING TO ATTEND A FINE ARTS UNIVERSITY — AND THE VALUE A FINE ARTS UNIVERSITY PROVIDES IN OPENING THE POWER OF IMAGINATION BY DESIGNING A THREE-DIMENSIONAL POSTER WHERE DIFFERENT PICTURES ARE REVEALED DEPENDING HOW ONE OPENS UP THE SERRATED SEAMS.