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  • AWARDS :
    FINALIST
  • SUB CATEGORY :
    BOOKS & PUBLICATIONS
  • COMPANY ENTERING :
    PEACE GRAPHICS, NAGOYA
  • ENTRY TITLE :
    STAMP PASSPORT BOOK
  • BRAND :
    IZUHANA
  • ADVERTISER :
    JTB JAPAN TRAVEL CORP.
  • AGENCY :
    PEACE GRAPHICS, NAGOYA/JTB PROMOTION, NAGOYA
  • CREATIVE DIRECTOR :
    TOMOE KIMURA
  • COPYWRITER :
    YUKO MOURI
  • ART DIRECTOR :
    HIDEKAZU HIRAI
  • ILLUSTRATOR :
    HIDEKAZU HIRAI
  • AGENCY DESIGNER :
    HIDEKAZU HIRAI
  • ACCOUNT DIRECTOR :
    SATOKO NAKAJIMA
  • ACCOUNT MANAGER :
    SHINICHIRO KOZAWA
  • ACCOUNT EXECUTIVE :
    KIYONORI HATTORI
  • FILM PRODUCTION COMPANY :
    EIZO BOX, NAGOYA
  • DIRECTOR :
    NORIYUKI SUZUKI
  • CINEMATOGRAPHER :
    YOSHINORI HATTORI
  • BACKGROUND OVERVIEW :
    OUTLINE IZU PENINSULA IS LOCATED NEAR MT. FUJI AND IT HAS A LONG HISTORY. IN SPITE OF THE FACT THAT THERE ARE MANY TEMPLES AND SHRINES, FEW TOURISTS HAVE VISITED HERE. THE PENINSULA IS TOO LARGE TO MAKE PEOPLE FEEL LIKE TO SEE THE ENTIRE AREA. SOLUTION WE THEREFORE DECIDED TO CREATE AND SELL A STAMP PASSPORT BOOK WITH JAPANESE HAND TOWELS. TOURIST CAN CARRY THE STAMP PASSPORT BOOK, FEEL THE HISTORY OF THE PLACE, SEE THE TOWN AND STAMP THE PAGES OF THE BOOKLET FOR THE PLACES THEY VISIT. THE IMPORTANT POINT IS THAT TOURISTS MUST VISIT THE DESIGNATED NUMBER OF SHRINES AND TEMPLES TO COMPLETE THE BOOK. WHEN THE RED STRING IS UNTIED, THE BOOK UNFOLDS INTO A HAND TOWEL. THE STAMP INK IS OIL-BASED, SO IT WILL NOT RUN EVEN WHEN DIPPED IN HOT SPRING WATER. RESULT THIS STAMP PASSPORT BOOK PROGRAM SUCCESSFULLY INCREASED THE NUMBER OF TOURISTS TO IZU PENINSULA. THERE ARE MORE AND MORE SHRINES AND TEMPLES WANTING TO SELL AND PLACE STAMPS. THE ORIGINAL PLAN WAS TO END THE PROGRAM IN SPRING OF 2016; HOWEVER, IT WAS DECIDED THAT THIS PROGRAM WILL BE CONTINUED. FURTHER INCREASE OF TOURISTS IS EXPECTED.