AWARDS :

BRONZE

SUB CATEGORY :

EXHIBITIONS, EVENTS & PUBLIC ENVIRONMENT

COMPANY ENTERING :

DENTSU INC., TOKYO

ENTRY TITLE :

NEWSPAPER OF SAND

BRAND :

KAHOKU SHIMPO

ADVERTISER :

KAHOKU SHIMPO PUBLISHING CO.

AGENCY :

DENTSU INC., TOKYO

CREATIVE DIRECTOR :

YOJI SAKAMOTO

ART DIRECTOR :

SHUNICHI SATO

AGENCY DESIGNER :

CHIE IYODA (TAKI CORPORATION)

PR PLANNER :

TAKAHIRO HOSOI/RYO WARASHINA

PROJECT DIRECTOR :

AKIKO NAGASAWA

PROJECT MANAGER :

KENICHIRO MIHARA

PROJECT CO-ORDINATOR :

TETSURO SHINODA

EXECUTIVE PRODUCER :

SOZO KIKUCHI

AGENCY PRODUCER :

YASUE NAKAJIMA

ASSOCIATE PRODUCER :

SHINICHIRO FUJIMOTO

POST-PRODUCTION COMPANY :

MORPHING CO., LTD., TOKYO

SPECIAL EFFECTS COMPANY :

DIGITAL CREATIVE NET, TOKYO

CG ARTIST :

NAOYUKI OGAWA

CAMERA :

SHINPEI IWAZAKI

BACKGROUND OVERVIEW :

KAHOKU NEWS IS A LOCAL NEWSPAPER COVERING THE AREA OF NORTH EASTERN JAPAN, WHERE WAS HIT BY A TERRIBLE TSUNAMI IN 2011. WITH THE COMING OF THE 4TH ANNIVERSARY OF THE TSUNAMI, KAHOKU SHIMPO WAS CONCERNED WITH THE MANNER IN WHICH MUCH OF SOCIETY SEEMED TO BE FORGETTING ABOUT THE DISASTER. IN PART TO PREPARE PEOPLE FOR SIMILAR CATASTROPHES IN THE FUTURE, WE WANTED TO REFRESH PEOPLE'S MEMORIES OF THEIR OWN EXPERIENCES AND KEEP THEM FROM FORGETTING THE DISASTER. OUR MAIN TARGET WAS THOSE PEOPLE WHO LIVE IN THE CITY, FAR FROM THE MOST EFFECTED AREAS, WHO MAY HAVE BEGUN TO DISTANCE THEMSELVES FROM THEIR MEMORIES OF THE TSUNAMI DISASTER. WE SHOWED THE 'NEWSPAPER EXTRA EDITION MADE OF SAND' AT AN EXHIBITION FOCUSED ON THE TSUNAMI DISASTER TO NOT ONLY REMIND PEOPLE OF THEIR EXPERIENCES FROM THAT TIME, BUT ALSO TO GET THE ATTENTION OF THE CAPITAL'S MEDIA OUTLETS AND SPREAD OUR MESSAGE ACROSS THE NATION. THE EXHIBITION THAT DISPLAYED THESE PIECES WAS COVERED IN 29 NEWSPAPERS, 97 WEBSITES AND A TV PROGRAM, GARNERING AROUND 85,000,000 YEN IN MEDIA EXPOSURE. IT BECAME THE SUBJECT OF NATION-WIDE ATTENTION AND THE URBAN GALLERY WAS FILLED WITH VISITORS.