AWARDS :

BRONZE

SUB CATEGORY :

PUBLIC SERVICES & CAUSE APPEALS

COMPANY ENTERING :

DENTSU PLUS CO., LTD., BANGKOK

ENTRY TITLE :

45 KG

BRAND :

A.P. HONDA BLOOD DONATION

ADVERTISER :

A.P. HONDA CO.,LTD.

AGENCY :

DENTSU PLUS, BANGKOK

CHIEF CREATIVE OFFICER :

SUBUN KHOW

CREATIVE DIRECTOR :

MONCHAI VISUTTINONT

COPYWRITER :

SUTASSARIN ANKUMPOCH/SUBUN KHOW/MONCHAI VISUTTINONT

ART DIRECTOR :

TANACHAI SUTTHISEREESAKUL

ACCOUNT MANAGEMENT DIRECTOR :

THITIPORN PUNSAKUL

ACCOUNT DIRECTOR :

THANISORN BAINGERN

AGENCY PRODUCER :

VORAWIT PRAKORNKAEW

FILM PRODUCTION COMPANY :

SUNSHINE-ETC, BANGKOK

DIRECTOR :

KUMPHOL WITPIBOOLRUT

CINEMATOGRAPHER :

PRAPOPE DUANGPIKOOL

ASSISTANT DIRECTOR :

THANAKRIT WONGWARAPHAN

FILM PRODUCER :

KHANUENGNIT WICHITSAKONKIT

EDITOR :

MANOP BOONWIPAS

SOUND PRODUCTION COMPANY :

CINE DIGITAL SOUND STUDIO CO.,LTD., BANGKOK

SOUND DESIGNER :

TERDSAK JANPAN

ENGLISH SYNOPSIS :

AS AN AUTHORIZED DISTRIBUTOR OF HONDA MOTORCYCLE IN THAILAND, A.P. HONDA IS NOTABLY KNOWN AS A GREAT CONTRIBUTOR TO SOCIETY IN WHICH ACTIVELY PARTICIPATES IN BLOOD DONATION CAMPAIGNS. WITH DENTSU PLUS’S COOPERATION, WE WERE ASSIGNED TO CREATE ONLINE VIDEO, WHICH HELP RAISING AWARENESS FOR BLOOD DONATION AMONG THOSE DONORS WHO ARE IN DIFFERENT STAGES OF DONATION LIFECYCLE. KNOWING THAT NOT ONLY BLOOD TRANSFUSION PLAYS A VITAL ROLE IN SAVING HUMANS’ LIVES, BUT ALSO WE WANT TO DEMONSTRATE HOW IT CAN HELP PEOPLE AROUND A PATIENT SUCH AS THEIR FAMILY MEMBERS WHO LOVE THEM MOST AND AWAIT THE RETURN OF PATIENTS. THE VIDEO DRAMATICALLY SHOWS TOUCHING STORY, WHICH WILL MAKE PEOPLE LEARN AND REALIZE THE VALUE OF DONATION THAT IS GREATER THAN WHAT THEY ARE THINKING.