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AWARDS :
FINALIST
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SUB CATEGORY :
INTERNET FILM: FAST MOVING CONSUMER GOODS &
CONSUMER PRODUCTS
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COMPANY ENTERING :
PARTY, TOKYO
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ENTRY TITLE :
SHUCHU REGAIN: THE EXTREME MINUET WORLD'S FASTEST ORCHESTRA
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BRAND :
SHUCHU REGAIN
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ADVERTISER :
SUNTORY
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AGENCY :
PARTY, TOKYO/IGNITE,INC., TOKYO/DENTSU INC., TOKYO
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CREATIVE DIRECTOR :
HIROKI NAKAMURA
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COPYWRITER :
HIROKAZU UEDA/KAIRI MANABE
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ART DIRECTOR :
YUSUKE KITANI
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ACCOUNT MANAGER :
HIROYUKI YACHI
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ACCOUNT EXECUTIVE :
NOBUYUKI SUZUKI/YOSHITAKA HARADA
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STRATEGIC PLANNER :
MASAHIKO OKABE
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AGENCY PRODUCER :
KIMIHIRO TAKANO
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FILM PRODUCTION COMPANY :
KICHI, TOKYO/TAIYO KIKAKU, TOKYO
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DIRECTOR :
KAZUMA IKEDA
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CINEMATOGRAPHER :
MASAYA NAKAHARA
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EXECUTIVE PRODUCER :
HIDEO KIKUCHI
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FILM PRODUCER :
SATOSHI TAKAHASHI/MARIKO TSUTSUMI
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PRODUCTION MANAGER :
YUKI TANINAKA/AKANE MAEKAWA/REO OUTAKE
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ART DEPARTMENT :
ETSUKO AKIBA
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GRIP :
FLAT
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LIGHTING TECHNICIAN :
TETSU MORIDERA
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EDITOR :
DAISUKE KAWAMURA/MASATO IMAI
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COLORIST :
TOSHIHIRO HASEGAWA
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MIXER :
AKARI TATSUMI
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MUSIC COMPOSER :
KENJIRO MATSUO
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URL :
https://youtu.be/Fn9pvYGQAzs
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ENGLISH SYNOPSIS :
WORLD’S FASTEST COIN-TOSS ORCHESTRA OF 43 PEOPLE IN EXTREME CONCENTRATION! "EXTREME MINUET: WORLD'S FASTEST ORCHESTRA" BY CEREBRAL ENERGY DRINK SHUCHU (LIT. CONCENTRATION) REGAIN IS A VIDEO OF AN CONCENTRATION EXPERIMENT. 43 RESEARCHERS SIMULTANEOUSLY TOSS COINS INTO 43 BEAKERS LINED UP SIX METERS AWAY IN ORDER TO PLAY A SONG. THE SONG IS MOZART'S "MINUET," WHICH HAS BEEN SCIENTIFICALLY PROVEN TO HEIGHTEN CONCENTRATION. THE TWO-SECOND MUSICAL PERFORMANCE WAS CAPTURED WITH JAPAN’S FASTEST ROBOT ARM AND A PHANTOM 4K CAMERA THAT CAN SHOOT A MAXIMUM OF 1,000 FRAMES PER SECOND.