• AWARDS :
    FINALIST
  • SUB CATEGORY :
    INTERNET FILM: FAST MOVING CONSUMER GOODS &
    CONSUMER PRODUCTS
  • COMPANY ENTERING :
    PARTY, TOKYO
  • ENTRY TITLE :
    SHUCHU REGAIN: THE EXTREME MINUET WORLD'S FASTEST ORCHESTRA
  • BRAND :
    SHUCHU REGAIN
  • ADVERTISER :
    SUNTORY
  • AGENCY :
    PARTY, TOKYO/IGNITE,INC., TOKYO/DENTSU INC., TOKYO
  • CREATIVE DIRECTOR :
    HIROKI NAKAMURA
  • COPYWRITER :
    HIROKAZU UEDA/KAIRI MANABE
  • ART DIRECTOR :
    YUSUKE KITANI
  • ACCOUNT MANAGER :
    HIROYUKI YACHI
  • ACCOUNT EXECUTIVE :
    NOBUYUKI SUZUKI/YOSHITAKA HARADA
  • STRATEGIC PLANNER :
    MASAHIKO OKABE
  • AGENCY PRODUCER :
    KIMIHIRO TAKANO
  • FILM PRODUCTION COMPANY :
    KICHI, TOKYO/TAIYO KIKAKU, TOKYO
  • DIRECTOR :
    KAZUMA IKEDA
  • CINEMATOGRAPHER :
    MASAYA NAKAHARA
  • EXECUTIVE PRODUCER :
    HIDEO KIKUCHI
  • FILM PRODUCER :
    SATOSHI TAKAHASHI/MARIKO TSUTSUMI
  • PRODUCTION MANAGER :
    YUKI TANINAKA/AKANE MAEKAWA/REO OUTAKE
  • ART DEPARTMENT :
    ETSUKO AKIBA
  • GRIP :
    FLAT
  • LIGHTING TECHNICIAN :
    TETSU MORIDERA
  • EDITOR :
    DAISUKE KAWAMURA/MASATO IMAI
  • COLORIST :
    TOSHIHIRO HASEGAWA
  • MIXER :
    AKARI TATSUMI
  • MUSIC COMPOSER :
    KENJIRO MATSUO
  • URL :
    https://youtu.be/Fn9pvYGQAzs
  • ENGLISH SYNOPSIS :
    WORLD’S FASTEST COIN-TOSS ORCHESTRA OF 43 PEOPLE IN EXTREME CONCENTRATION! "EXTREME MINUET: WORLD'S FASTEST ORCHESTRA" BY CEREBRAL ENERGY DRINK SHUCHU (LIT. CONCENTRATION) REGAIN IS A VIDEO OF AN CONCENTRATION EXPERIMENT. 43 RESEARCHERS SIMULTANEOUSLY TOSS COINS INTO 43 BEAKERS LINED UP SIX METERS AWAY IN ORDER TO PLAY A SONG. THE SONG IS MOZART'S "MINUET," WHICH HAS BEEN SCIENTIFICALLY PROVEN TO HEIGHTEN CONCENTRATION. THE TWO-SECOND MUSICAL PERFORMANCE WAS CAPTURED WITH JAPAN’S FASTEST ROBOT ARM AND A PHANTOM 4K CAMERA THAT CAN SHOOT A MAXIMUM OF 1,000 FRAMES PER SECOND.