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  • AWARDS :
    SILVER
  • SUB CATEGORY :
    MOBILE WEBSITES AND WEB APPLICATIONS
  • COMPANY ENTERING :
    LEO BURNETT, HONG KONG, HONG KONG
  • ENTRY TITLE :
    GOGO FREE-NITURE
  • BRAND :
    GOGO VAN
  • ADVERTISER :
    GOGO VAN
  • AGENCY :
    LEO BURNETT HONG KONG, HONG KONG
  • EXECUTIVE CREATIVE DIRECTOR :
    ALFRED WONG/BRIAN MA
  • CREATIVE DIRECTOR :
    CALVIN CHOW/IVAN LAW/HOI YIU/KENNEDY PANG
  • COPYWRITER :
    CALVIN CHOW/KUNAL KSHIRSAGAR
  • ART DIRECTOR :
    CK CHAN/RACHEL LAO/DANIEL LO
  • PROGRAMMER :
    JIMMY CHAN/PERRY TANG
  • ILLUSTRATOR :
    RACHEL LAO
  • ACCOUNT MANAGER :
    SAKURA KWOK/VIENNA IP
  • ACCOUNT EXECUTIVE :
    CIRI SHEK
  • ENGLISH CONTEXT EXPLANATION :
    FOR 5 CONSECUTIVE YEARS HONG KONG HAS BEEN THE MOST EXPENSIVE CITY TO BUY PROPERTY IN. PROPERTY PRICES CURRENTLY ARE AT AN ALL TIME HIGH. SO IT’S NO SURPRISE THAT A MAJORITY OF THE PEOPLE IN THIS CITY CAN ONLY RENT THEIR HOMES. AS THE NUMBER OF TENANTS IN HONG KONG RISES - CURRENTLY AT 327,000 - SO DOES THE RENT. AS A RESULT, MANY PEOPLE ARE FORCED TO MOVE FREQUENTLY. MOVING HOUSES IS AN EXPENSIVE AFFAIR BECAUSE OF TWO REASONS: 1) YOU NEED TO PAY A DISPOSAL FEE TO GET RID OF FURNITURE. 2) YOU HAVE TO BUY NEW FURNITURE FOR YOUR NEW PLACE. GOGO VAN, A LOGISTICS AND DELIVERY COMPANY BASED IN HONG KONG WANTED TO BE THE BRIDGE FOR THOSE WHO NEEDED TO DO BOTH THE ABOVE - ESSENTIALLY BECOMING THEIR GO TO CHOICE FOR DELIVERY.
  • URL 1 :
    www.gogofree-niture.com
  • URL 2 :
    http://www.work-archive.com/~awards/hk/gogofree-niture/