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AWARDS :
SILVER
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SUB CATEGORY :
MOBILE WEBSITES AND WEB APPLICATIONS
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COMPANY ENTERING :
LEO BURNETT, HONG KONG, HONG KONG
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ENTRY TITLE :
GOGO FREE-NITURE
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BRAND :
GOGO VAN
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ADVERTISER :
GOGO VAN
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AGENCY :
LEO BURNETT HONG KONG, HONG KONG
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EXECUTIVE CREATIVE DIRECTOR :
ALFRED WONG/BRIAN MA
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CREATIVE DIRECTOR :
CALVIN CHOW/IVAN LAW/HOI YIU/KENNEDY PANG
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COPYWRITER :
CALVIN CHOW/KUNAL KSHIRSAGAR
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ART DIRECTOR :
CK CHAN/RACHEL LAO/DANIEL LO
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PROGRAMMER :
JIMMY CHAN/PERRY TANG
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ILLUSTRATOR :
RACHEL LAO
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ACCOUNT MANAGER :
SAKURA KWOK/VIENNA IP
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ACCOUNT EXECUTIVE :
CIRI SHEK
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ENGLISH CONTEXT EXPLANATION :
FOR 5 CONSECUTIVE YEARS HONG KONG HAS BEEN THE MOST EXPENSIVE CITY TO BUY PROPERTY IN. PROPERTY PRICES CURRENTLY ARE AT AN ALL TIME HIGH. SO IT’S NO SURPRISE THAT A MAJORITY OF THE PEOPLE IN THIS CITY CAN ONLY RENT THEIR HOMES. AS THE NUMBER OF TENANTS IN HONG KONG RISES - CURRENTLY AT 327,000 - SO DOES THE RENT. AS A RESULT, MANY PEOPLE ARE FORCED TO MOVE FREQUENTLY. MOVING HOUSES IS AN EXPENSIVE AFFAIR BECAUSE OF TWO REASONS: 1) YOU NEED TO PAY A DISPOSAL FEE TO GET RID OF FURNITURE. 2) YOU HAVE TO BUY NEW FURNITURE FOR YOUR NEW PLACE. GOGO VAN, A LOGISTICS AND DELIVERY COMPANY BASED IN HONG KONG WANTED TO BE THE BRIDGE FOR THOSE WHO NEEDED TO DO BOTH THE ABOVE - ESSENTIALLY BECOMING THEIR GO TO CHOICE FOR DELIVERY.
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URL 1 :
www.gogofree-niture.com
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URL 2 :
http://www.work-archive.com/~awards/hk/gogofree-niture/