AWARDS :

GOLD

SUB CATEGORY :

BEST USE OF MOBILE VIDEO

COMPANY ENTERING :

J. WALTER THOMPSON BEIJING, BEIJING

ENTRY TITLE :

￥10 TALE OF FORGOTTEN VETERANS

BRAND :

TENCENT CHARITY

ADVERTISER :

TENCENT

AGENCY :

J. WALTER THOMPSON, BEIJING

CHIEF CREATIVE OFFICER :

POLLY CHU

EXECUTIVE CREATIVE DIRECTOR :

SHANKUN SUN

CREATIVE DIRECTOR :

DECHUN QIU

COPYWRITER :

XUE WANG/THERESA ONG

ART DIRECTOR :

DELONG HE/MASON LE

DIGITAL DIRECTOR :

LU XIAO

DIGITAL EXECUTIVE :

ZIQI WANG

ACCOUNT DIRECTOR :

TIMOTHY LI

ACCOUNT EXECUTIVE :

HONG WANG

AGENCY PRODUCER :

TODD LV/GARY LI

FILM PRODUCTION COMPANY :

WOOFLY PRODUCTION, BEIJING

DIRECTOR :

XITONG PENG

CINEMATOGRAPHER :

XITONG PENG

EXECUTIVE PRODUCER :

MYRA WU

FILM PRODUCER :

ROSE LUO

POST-PRODUCTION COMPANY :

MOTION LOGIX, BEIJING

EDITOR :

XUSHENG LI

COLORIST :

SONG XIAO

FLAME ARTIST :

SONG XIAO

POST PRODUCER :

JIAN WU

ANIMATOR :

GANG LI AND TEAM

SPECIAL EFFECTS COMPANY :

MOTION LOGIX, BEIJING

VISUAL EFFECTS :

FANGTING HUANG

SOUND PRODUCTION COMPANY :

VERSION EAR, BEIJING

SOUND DESIGNER :

LIANG ZHAO

ILLUSTRATOR 2 :

YU TIAN

ENGLISH CONTEXT EXPLANATION :

IN CHINA THERE EXISTS A GROUP OF VETERANS WHO FOUGHT FOR CHINA’S VICTORY IN WORLD WAR II BUT HAVE NEVER BEEN RECOGNIZED FOR THEIR SACRIFICES. WE TURNED THE ORDINARY 10 RMB NOTE INTO MOVING MEDIA. BY SCANNING THE BACK OF A 10RMB NOTE, PEOPLE ARE BROUGHT INTO THE ACTUAL BATTLEFIELD TO HEAR FROM THE VETERANS THEMSELVES VIA WECHAT PLATFORM. AFTER THIS CAMPAIGN, WE RAISED NEARLY 3 MILLION DONATION FOR THE VETERANS.

URL :

http://bj.vdong.cn/lbhome_money/