AWARDS :

SILVER

SUB CATEGORY :

TRAVEL, ENTERTAINMENT & COMMUNICATION MEDIA

COMPANY ENTERING :

BBDO BANGKOK LTD, BANGKOK

ENTRY TITLE :

BEACH/MOUNTAIN

BRAND :

AIR ASIA DOMESTIC CAMPAIGN

ADVERTISER :

AIR ASIA CO., LTD.

AGENCY :

BBDO BANGKOK, BANGKOK

CHIEF CREATIVE OFFICER :

SUTHISAK SUCHARITTANONTA

EXECUTIVE CREATIVE DIRECTOR :

ANUWAT NITIPANONT

CREATIVE DIRECTOR :

SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT

COPYWRITER :

SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT/THITI BOONKERD

ART DIRECTOR :

SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT/
KANTAPON METHEEKUL

ACCOUNT DIRECTOR :

VASANAI PAKAPONGPAN

ACCOUNT MANAGER :

NATTHANICHA TAVEESUPAPONG

PRINT PRODUCTION COMPANY :

MONTAGE STUDIO CO.,LTD., BANGKOK

ENGLISH CONTEXT EXPLANATION :

IN THAILAND PEOPLE NEVER REALLY PLAN FOR A TRIP AND THEY EVENTUALLY ENDED UP TRAVELLING ONLY ON WEEKENDS AND MAKE EVERY TRAVEL SPOT CROWDED. THIS CAMPAIGN ENCOURAGE THAI PEOPLE TO TRAVEL IN THEIR OWN COUNTRY MORE ON WEEKDAYS, WHICH IS CHEAPER, LESS CROWDED AND MUCH BETTER EXPERIENCE.