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AWARDS :
FINALIST
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SUB CATEGORY :
EVENT & FIELD MARKETING
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COMPANY ENTERING :
HAKUHODO KETTLE INC., TOKYO
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ENTRY TITLE :
EYE PLAY THE PIANO
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BRAND :
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
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ADVERTISER :
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
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AGENCY :
HAKUHODO KETTLE INC., TOKYO
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CREATIVE DIRECTOR :
SHOTA HATANAKA
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ART DIRECTOR :
YURI MORIMOTO
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TECHNICAL DIRECTOR :
MASASHI OHASHI/KENJIRO MATSUO
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AGENCY PRODUCER :
KEITARO KAMIJO
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FILM PRODUCTION COMPANY :
TOKYO, TOKYO/TAIYO KIKAKU CO.,LTD., TOKYO
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DIRECTOR :
KAZUMA KITADA
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CINEMATOGRAPHER :
SHINGO IKEURA/KEIICHI TOMITA/RYOSUKE TOYAMA
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GAFFER :
KOKI KURIHARA
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FILM PRODUCER :
TOSHIYUKI TAKEI/MASAYOSHI TAKAYANAGI
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PR PRODUCER :
TAKASHI UNO/RYO MURAMATSU
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PRODUCTION MANAGER :
RINTARO KOZASA/TOMOYA TAJIMA/MIWA ONISHI
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EDITOR :
KEIICHI NAKAJIMA/YOSHITAKA HONDA
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ARTWORK :
CHIZUMI HASEGAWA/RINA NAKAMURA
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SPECIAL EFFECTS COMPANY :
AID-DCC INC., OSAKA
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SOUND PRODUCTION COMPANY :
INVISIBLE DESIGNS LAB., FUKUOKA
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SOUND DESIGNER :
TAKAMI YUASA
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SYSTEM ENGINEER :
MASARU KINOSHITA
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MOTION DESIGNER :
TAKAYUKI KITAI
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PIANO PLAYER :
KOTA NUMAJIRI
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TRANSPORTER :
KENTARO MURAISHI
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THE BRIEF :
IN JAPAN THERE ARE OVER ONE MILLION SEVEN HUNDRED THOUSAND (1,700,000) PEOPLE WITH PHYSICAL DISABILITIES AND THREE HUNDRED (300) SCHOOLS FOR THE PHYSICALLY DISABLED WHERE CHILDREN WITH PHYSICAL DISABILITIES ATTEND. THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS, WHO OPERATE VARIOUS SCHOOLS ACROSS THE COUNTRY FOR THE PHYSICALLY DISABLED, DECLARES "EXPANDING THE POSSIBILITIES OF CHILDREN" AS THEIR EDUCATIONAL PHILOSOPHY AND AIMS TO PROVIDE AN EDUCATIONAL ENVIRONMENT WHERE HANDICAPPED STUDENTS CAN EXPRESS THEIR IMAGINATION FREELY.
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THE STRATEGY :
CHILDREN WITH PHYSICAL HANDICAPS WHO HAVE DIFFICULTY WITH THE MOVEMENT OF THEIR HANDS OR FEET OFTEN HAVE LIMITATIONS WITH REGARDS TO“INDIVIDUAL EXPRESSION.” THIS IS WHERE WE CAME UP WITH THE IDEA OF MAKING GOOD USE OF ONE PART OF THEIR BODIES THAT THEY COULD MOVE FREELY, THE EYE. THE DEVELOPMENT FOR THE UNIVERSAL PIANO SYSTEM,“EYE PLAY THE PIANO,” WAS BROUGHT UP WITH THE IDEA OF COUPLING AN EYE-TRACKING SYSTEM TO RECOGNIZE THE DIRECTION OF EYES THROUGH VR HEADSET WITH AN INSTRUMENT SO THE USER COULD PLAY INSTRUMENT WITHOUT THEIR HANDS BUT INSTEAD ONLY WITH THEIR EYES.
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THE EXECUTION :
WE DEVELOPED THE UNIVERSAL PIANO SYSTEM,“EYE PLAY THE PIANO,” BY USING AN EYE-TRACKING SYSTEM WITHIN A HEAD MOUNT DISPLAY SO THE PIANO COULD BE PLAYED WITHOUT THE USE OF HANDS OR ARMS BUT RATHER BY BLINKING ON THE DESIRED KEY TO PLAY THAT NOTE. THE ARRANGEMENT OF THE STANDARD KEYBOARD, WHICH IS DESIGNED TO BE PLAYED BY HAND HAS BEEN REASSEMBLED TO AN INTERFACE WHICH CAN BE PLAYED BY “SIGHT.” AFTER 4 MONTHS OF PRACTICING, THE DISABLED STUDENT, KOTA PLAYED THE PIANO FOR THE FIRST CHRISTMAS CONCERT AT THE SCHOOL.
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THE RESULT :
EYE PLAY THE PIANO GAVE AN OPPORTUNITY FOR HANDICAPPED PEOPLE TO TRY NEW EXPERIENCE, THAT IS TO PLAY MUSICAL INSTRUMENTS FREELY WITHOUT USING THEIR BODY. THIS PROJECT WAS COVERED BY THE MEDIA OF 50 COUNTRIES, AND PLAYED AN IMPORTANT ROLE IN SPREADING THE UPPERMOST NOTION OF EDUCATION, THAT IS “TO OPEN THE CHILDREN TO INFINITE POSSIBILITIES.” MOREOVER, THROUGH CHARITY FUNDRAISING, WE WERE ABLE TO DONATE THE DEVICE TO OTHER 53 SCHOOLS IN JAPAN. FURTHERMORE, THE MINISTRY OF EDUCATION HAS STARTED TO FULLY INTRODUCE THE SYSTEM TO EXPRESSIVE EDUCATION, WHICH HAS ADVANCED THE FUTURE OF SPECIAL EDUCATION IN JAPAN.
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URL :
http://award.aid-dcc.com/eyeplaythepiano/01/