AWARDS :

SILVER

SUB CATEGORY :

OTHER VEHICLES, ACCESSORIES & AUTO SERVICES

COMPANY ENTERING :

LEO BURNETT MELBOURNE, MELBOURNE

ENTRY TITLE :

FOREIGN OBJECTS: INDIAN MONGOOSE/CANE TOAD/ARCTIC FOX

BRAND :

HONDA GENUINE PARTS

ADVERTISER :

HONDA AUSTRALIA

AGENCY :

LEO BURNETT MELBOURNE, MELBOURNE

EXECUTIVE CREATIVE DIRECTOR :

JASON WILLIAMS

CREATIVE DIRECTOR :

ANDREW WOODHEAD

COPYWRITER :

ANDREW WOODHEAD

ART DIRECTOR :

ROBERT MCDOWELL

PHOTOGRAPHER :

ANDREAS SMETANA

RETOUCHER :

PAUL CHARMAN/CREAM STUDIOS

PRODUCTION MANAGER :

JOHN TRIFONOPOULOS

PRODUCER :

MARIA BOROWSKI

ENGLISH CONTEXT EXPLANATION :

THROUGHOUT HISTORY, COUNTRIES HAVE INTRODUCED FOREIGN ANIMAL SPECIES INTO THEIR BIOLOGICAL ECOSYSTEMS TO CONTROL PESTS, BE FARMED OR HUNTED AS GAME. THEN THEY INEVITABLY ESCAPE, MULTIPLY AND CAUSE DEVASTATION TO THE NATURAL SURROUNDINGS. THIS CAMPAIGN DRAWS A PARALLEL BETWEEN THIS AND THE ACT OF INTRODUCING A FOREIGN PART INTO THE MECHANICAL ENVIRONMENT OF A HONDA. IT SEEMS LIKE A CLEVER, ECONOMICAL DECISION BUT THEY DON’T REALISE THE DAMAGE A NON-GENUINE PART CAN WREAK ON TO THEIR ENGINE.