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AWARDS :
BRONZE
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SUB CATEGORY :
CORPORATE IMAGE
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COMPANY ENTERING :
Y&R PHILIPPINES, INC., MANILA
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ENTRY TITLE :
WATER LAMP
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BRAND :
THE NORTH FACE
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ADVERTISER :
PRIMER GROUP THE NORTH FACE PHILIPPINES
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AGENCY :
Y&R PHILIPPINES, MANILA
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CHIEF CREATIVE OFFICER :
MARCUS REBESCHINI (Y&R ASIA)/BADONG ABESAMIS (Y&R PHILIPPINES)
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EXECUTIVE CREATIVE DIRECTOR :
HERBERT HERNANDEZ (Y&R PHILIPPINES)
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ASSOCIATE CREATIVE DIRECTOR :
EMIR SHAFRI/SHACKIE CACCAM
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COPYWRITER :
AZ TALAL
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EXECUTIVE ART DIRECTOR :
SANDY SALURIO
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ART DIRECTOR :
KARL NYLANDER/HISASHI MATSUI/CASSIE NG
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ACCOUNT DIRECTOR :
POMA MALANTIC
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ACCOUNT MANAGER :
RIA DHUTTI
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AGENCY PRODUCER :
ARIEL BAUTISTA
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STUDIO MANAGER :
CARLOS AVERION
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ENGLISH CONTEXT EXPLANATION :
THE PRINT AD THAT TURNS INTO A LAMP EVERY PRODUCT FROM THE NORTH FACE IS MADE WITH INNOVATION SO YOU CAN LIVE ITS CALL TO 'NEVER STOP EXPLORING.' THE NORTH FACE DECIDED TO TAKE THAT SPIRIT TO ITS ADS: IT CREATED ONE THAT CAN BE CONVERTED INTO A LAMP POWERED BY WATER. SO EVEN IF YOUR FLASHLIGHT GIVES WAY, YOU CAN KEEP EXPLORING AT NIGHT. EMBODYING ALL THAT THE NORTH FACE STANDS FOR AS A BRAND.