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  • SUB CATEGORY :
    BEST USE OF FICTION FILM
  • COMPANY ENTERING :
    GREYNJ UNITED, BANGKOK
  • ENTRY TITLE :
    BEHIND THE SCENE
  • BRAND :
    HISO FRIED INSECT SNACK
  • ADVERTISER :
    SMILE BULL MARKETING CO.,LTD.
  • AGENCY :
    GREYNJ UNITED, BANGKOK
  • MANAGING DIRECTOR :
    KANAPORN HUTCHESON
  • CHIEF CREATIVE OFFICER :
    JUREEPORN THAIDUMRONG
  • EXECUTIVE CREATIVE DIRECTOR :
    ASAWIN PHANICHWATANA
  • ASSOCIATE CREATIVE DIRECTOR :
    THANYALUCK PONGACHA
  • COPYWRITER :
    CHANIKARN SITTHIAREE/VEERAWIN SUKSANTINUNT
  • ART DIRECTOR :
    CHANAKAN UKOSAKUL/KATUNYOO THONGTIP/
    VONGJINO KEDJARIYANON
  • ACCOUNT MANAGER :
    NANTIDA TUNSAWAI
  • AGENCY PRODUCER :
    MALI PONGSIRIRAK
  • FILM PRODUCTION COMPANY :
    PHENOMENA CO., LTD., BANGKOK
  • DIRECTOR :
    THANONCHAI SORNSRIVICHAI
  • D.O.P/CINEMATOGRAPHER :
    PHALANON PONCHAWAPORN
  • ART DIRECTOR :
    VICHA VISEDSANG
  • FILM PRODUCER :
    PANIDA NGAMSOMPONG
  • PRODUCTION MANAGER :
    NATTAWAN LUANGMETTAKUL
  • CASTING DIRECTOR :
    PIMPLOY PITAKCHART
  • COSTUME STYLIST :
    PUNTIP JAI-NGARM
  • POST-PRODUCTION COMPANY :
    PHENOMENA CO., LTD., BANGKOK
  • EDITOR :
    MANOP BOONWIPAS
  • COLORIST :
    SARAYOUTH PHUKSAWATTANACHAI
  • FLAME ARTIST :
    PARSON THIRAWAT
  • POST PRODUCER :
    PORNSUDA PIYARATTANAPONG
  • OTHER POST-PRODUCTION CREDITS :
    MATAD CO., LTD./YGGDRAZIL GROUP CO., LTD./
    EDITTIDE CO., LTD./CINE DIGITAL SOUND STUDIO CO., LTD.
  • SPECIAL EFFECTS COMPANY :
    PHENOMENA CO., LTD., BANGKOK
  • SOUND PRODUCTION COMPANY :
    PHENOMENA CO., LTD., BANGKOK
  • CULTURAL CONTEXT EXPLANATION :
    EATING INSECTS IS NOT UNUSUAL IN THAILAND. IT WAS STARTED LONG TIME AGO FROM THAILAND NORTHEAST AREA WHERE CROPS WERE HARD TO GROW AND RAISING CATTLE WAS OUT OF QUESTIONS. SO, THE LOCALS HAD TO BE CREATIVE WHEN IT CAME TO FOOD. INSECTS THEN QUICKLY BECAME ONE OF THE SOURCES OF PROTEIN AND NUTRITIOUS SUPPLEMENTS. ALTHOUGH TODAY INSECTS ARE WIDELY CONSUMED AS SNACKS TO ACCOMPANY BEER AND OTHER DRINKS, MANY PEOPLE STILL UNDERVALUE INSECTS BECAUSE THEY ARE UNSAVORY. OUR CHALLENGE IS TO BRING KNOWLEDGE TO PEOPLE THAT DESPITE ITS LOOK, INSECTS ARE COMPARABLE TO OTHER COMMON ANIMAL PROTEIN AND NUTRITION SOURCES.