SUB CATEGORY :

DIRECTING

COMPANY ENTERING :

CURIOUS FILM, AUCKLAND

ENTRY TITLE :

HELLO

BRAND :

NZTA

ADVERTISER :

NZTA

AGENCY :

CLEMENGER BBDO WELLINGTON, WELLINGTON

EXECUTIVE CREATIVE DIRECTOR :

BRIGID ALKEMA

CREATIVE DIRECTOR :

EMILY BEAUTRAIS

ACCOUNT DIRECTOR :

BETHANY OMERI

ACCOUNT MANAGER :

MATT BARNES

FILM PRODUCTION COMPANY :

CURIOUS FILM, AUCKLAND

DIRECTOR :

RIC CANTOR

D.O.P/CINEMATOGRAPHER :

CRIGHTON BONE

EXECUTIVE PRODUCER :

MATT NOONAN

FILM PRODUCER :

STU GILES

POST-PRODUCTION COMPANY :

CURIOUS FILM, AUCKLAND

EDITOR :

LUKE HAIGH

POST PRODUCER :

MATT NOONAN

SPECIAL EFFECTS COMPANY :

CURIOUS FILM, AUCKLAND

SOUND PRODUCTION COMPANY :

CURIOUS FILM, AUCKLAND

SOUND DESIGNER :

PAUL STENT

MUSIC COMPOSER :

LIONEL RICHIE

MUSIC ARRANGER :

JIM HALL/FRANKLIN RD

VOCALS :

AGE PRYOR

ENGLISH SYNOPSIS :

HELLO IS A NEW PIECE OF ONLINE VIDEO CONTENT FOR THE NZ TRANSPORT AGENCY AIMED AT YOUNG DRIVERS USING THEIR PHONES BEHIND THE WHEEL.

ENGLISH CONTEXT EXPLANATION :

WE'RE NEVER WITHOUT OUR PHONES; IT'S THE FIRST THING WE LOOK AT WHEN WE WAKE UP IN THE MORNING, AND THE LAST THING WE LOOK AT BEFORE WE GO TO SLEEP. WE LIVE IN A TIME WHERE THE MAJORITY OF YOUNG PEOPLE SAY THEY 'CAN'T FUNCTION' WITHOUT THEIR PHONES. ASKING THEM TO PUT IT DOWN AT ANY TIME IS A BIG ASK.