SUB CATEGORY :

DIRECTING

COMPANY ENTERING :

ADK TAIWAN, TAIPEI

ENTRY TITLE :

HOUSE OF LITTLE MOMENTS - HERO HAS NO TEARS

BRAND :

UNI NOODLE

ADVERTISER :

UNI PRESIDENT

AGENCY :

ADK TAIWAN, TAIPEI

CHIEF CREATIVE OFFICER :

RICHARD YU

EXECUTIVE CREATIVE DIRECTOR :

RICHARD YU

CREATIVE DIRECTOR :

NICOLE CHENG

COPYWRITER :

NICOLE CHENG/ARIEL WEI

ART DIRECTOR :

BELL BAI/RYU LIU

ACCOUNT DIRECTOR :

ARIAL YU

ACCOUNT MANAGER :

HSINYI HUANG/JOE WANG

AGENCY PRODUCER :

IVY LIEN

FILM PRODUCTION COMPANY :

INNOVATE FILMS, TAIPEI

DIRECTOR :

GING ZIM/LO

POST-PRODUCTION COMPANY :

DIGITAL VISION, TAIPEI

ENGLISH SYNOPSIS :

ALL THE STORIES ARE STAGED IN A FICTIONAL NOODLE SHOP NAMED THE “HOUSE OF LITTLE MOMENTS”. THE OWNER OF THE NOODLE SHOP MAKES FUSION UNI-NOODLE RECIPES THAT ARE INSPIRED BY PROTAGONISTS’ MOODS. THE THEME OF EACH MICRO MOVIE COMES FROM FAIRLY COMMON EXPERIENCE AND SENTIMENTAL FEELINGS AMONG TAIWANESE - SUCH AS A MOTHER’S REGRET AND A SON’S UNDERSTANDING, THE COURAGE OF APOLOGIZING TO A BEST FRIEND, AND A SUBTLE WAY OF RELEASING DEEPEST EMOTION.

ENGLISH CONTEXT EXPLANATION :

IN ASIA CULTURE, MEN TEND TO HIDE THEIR FEELINGS, ESPECIALLY SADNESS. AS THE CHINESE SAYING GOES, REAL MEN DO NOT EASILY SHED TEARS. THAT’S WHY THE OWNER OF THE NOODLE SHOP GAVE THE MAN A SUPER SPICY DISH WHICH WILL CAUSE A PERSON TO TEAR. SO THE MAN CAN HAVE A WAY TO RELEASE DEEPEST EMOTION AND WON’T BE NOTICED BY OTHERS.