• SUB CATEGORY :
    DIRECTING
  • COMPANY ENTERING :
    FLYING SAUCER PICTURES, MUMBAI
  • ENTRY TITLE :
    THE CASE VIDEO MUST GO ON
  • BRAND :
    INDIAN CONFEDERATION OF NGOS
  • ADVERTISER :
    YOUTUBE
  • AGENCY :
    GREY WORLDWIDE INDIA PVT. LTD., MUMBAI
  • CHIEF CREATIVE OFFICER :
    SANDIPAN BHATTACHARYYA
  • EXECUTIVE CREATIVE DIRECTOR :
    VARUN GOSWAMI
  • ART DIRECTOR :
    GURDEV SINGH
  • AGENCY PRODUCER :
    SAMIR CHADHA
  • FILM PRODUCTION COMPANY :
    FLYING SAUCER PICTURES, MUMBAI
  • DIRECTOR :
    PUSHPENDRA MISRA
  • D.O.P/CINEMATOGRAPHER :
    HIMMAN DHAMIJA
  • ART DIRECTOR :
    PRAVAT MATI
  • EXECUTIVE PRODUCER :
    DIVYAA N. IYER
  • CASTING DIRECTOR :
    ISHWAR PRABHAKAR
  • POST-PRODUCTION COMPANY :
    PRIME FOCUS, MUMBAI
  • EDITOR :
    VIVIAN ERNEST BRITTO
  • COLORIST :
    NAVEEN SHETTY
  • SPECIAL EFFECTS COMPANY :
    PRIME FOCUS, MUMBAI
  • SOUND PRODUCTION COMPANY :
    TONIC THE SOUND FACTORY, MUMBAI
  • SOUND DESIGNER :
    DARSHAN NAIR
  • ENGLISH SYNOPSIS :
    THIS SATIRICAL SHORT DOCUMENTARY POSES THE QUESTION – DO PUBLIC SERVICE CAMPAIGNS LIVE BEYOND THE CASE VIDEO AND HAVE A REAL IMPACT? OUR PARODY TELLS A TALE OF HOW AWARD SHOWS HAVE HELPED CREATE A BOOMING NEW INDUSTRY IN THE SLUMS, WHERE PEOPLE HAVE DECIDED TO OFFER PROFESSIONAL ACTING SERVICES FOR CASE VIDEOS! IT’S AS AUTHENTIC AS IT GETS. SO WE DON’T KNOW IF THE IDEAS WILL CHANGE THEIR LIVES FOR THE BETTER, BUT THE CASE VIDEOS ARE SURELY GIVEN THEM A NEW AVENUE TO PROSPER. THE DOCUMENTARY ENDS WITH THESE INTENDED BENEFICIARIES APPEALING TO MAKE MORE CASE VIDEOS AS THEY WILL SUPPORT THIS ACTING INDUSTRY! IT’S GREAT TO HAVE BRILLIANT TRANSFORMATIONAL IDEAS FOR THE GREATER GOOD OF PEOPLE. BUT IT’S EQUALLY IMPORTANT TO FIND WAYS TO MOVE BEYOND AN OBSESSION WITH AWARDS AND ENSURE HOW THESE IDEAS CAN BE MADE TO WORK IN THE REAL WORLD.
  • ENGLISH CONTEXT EXPLANATION :
    IN INDIA, SLUM CLUSTERS AND DINGY SETTLEMENTS IN URBAN AREAS ARE THE FOCUS OF MANY CAUSE-RELATED CASE VIDEOS DURING THE MONTHS PRECEDING THE AWARDS. OUR PARODY SHOWS HOW MANY CASE VIDEOS ARE SHOT IN THESE SLUM DWELLINGS WHICH IN TURN HAS GIVEN RISE TO A BOOMING INDUSTRY OF PROFESSIONAL ACTING SERVICES. THESE ACTORS, SPECIFICALLY FROM THESE SLUMS, ARE REQUIRED TO MAINTAIN A LOOK IN ORDER TO BE CHOSEN TO PLAY THE REQUIRED CHARACTER OF A 'BHOOKA, BEBAS AUR LAACHAR' MEANING HUNGRY, HELPLESS AND CLUELESS.