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SUB CATEGORY :
DIRECTING
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COMPANY ENTERING :
FINCH, SYDNEY
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ENTRY TITLE :
CONSEQUENCES
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BRAND :
TRANSPORT ACCIDENT COMMISSION
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ADVERTISER :
TRANSPORT ACCIDENT COMMISSION
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AGENCY :
CLEMENGER BBDO MELBOURNE, MELBOURNE
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CREATIVE CHAIRMAN :
JAMES MCGRATH
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CHIEF CREATIVE OFFICER :
ANT KEOGH
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CREATIVE DIRECTOR :
STEPHEN DE WOLF/EVAN ROBERTS
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COPYWRITER :
ELLE BULLEN
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ART DIRECTOR :
JAMES ORR
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STRATEGIC PLANNING DIRECTOR :
MATT PEARCE
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EXECUTIVE PRODUCER :
SONIA VON BIBRA
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SENIOR PRODUCER :
LISA MORO
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FILM PRODUCTION COMPANY :
FINCH, SYDNEY
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DIRECTOR :
CHRISTOPHER RIGGERT
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D.O.P/CINEMATOGRAPHER :
LACHLAN MILNE
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EXECUTIVE PRODUCER :
COREY ESSE
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FILM PRODUCER :
KATE MERRIN
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PRODUCTION DESIGNER :
LUCINDA THOMPSON
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POST-PRODUCTION COMPANY :
THE BUTCHERY, SYDNEY
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EDITOR :
JOHANNA SCOTT
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SPECIAL EFFECTS COMPANY :
BLACKBIRD, SYDNEY
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SOUND PRODUCTION COMPANY :
PD SOUND DESIGN, SYDNEY
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SOUND DESIGNER :
PAUL DAVIES (PD SOUND DESIGN)/ PAUL LECOUTUER (FLAGSTAFF STUDIOS)
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MUSIC COMPOSER :
BYRON SCULLIN (LEVEL TWO MUSIC)
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ENGLISH SYNOPSIS :
THE TRANSPORT ACCIDENT COMMISSION IN MELBOURNE AUSTRALIA HAS LAUNCHED A PROVOCATIVE NEW CAMPAIGN VIA CLEMENGER BBDO, MELBOURNE, URGING VICTORIANS TO RETHINK THE SPEEDS THEY DRIVE AT. THE RETHINK SPEED CAMPAIGN FEATURES A TELEVISION ADVERTISEMENT REMINDING VICTORIANS THAT SPEED DOESN'T ALWAYS CAUSE CRASHES BUT IT ALWAYS DETERMINES THE LEVEL OF INJURIES SUSTAINED. IT DEPICTS SEVEN DIFFERENT OUTCOMES IN AN INCIDENT BETWEEN A YOUNG BOY ON A BIKE AND A CAR APPROACHING AT SEVEN DIFFERENT SPEEDS. AT THE CAR'S SLOWEST SPEED, A COLLISION IS AVOIDED ALTOGETHER BUT OTHER SCENARIOS DEPICT MORE SERIOUS OUTCOMES AS THE SPEED INCREASES, CULMINATING IN A SCENE WHERE THE CAR IS WRAPPED AROUND A POLE AND THE BIKE FLIES THROUGH THE AIR.
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