• SUB CATEGORY :
    DIRECTING
  • COMPANY ENTERING :
    FINCH, SYDNEY
  • ENTRY TITLE :
    CONSEQUENCES
  • BRAND :
    TRANSPORT ACCIDENT COMMISSION
  • ADVERTISER :
    TRANSPORT ACCIDENT COMMISSION
  • AGENCY :
    CLEMENGER BBDO MELBOURNE, MELBOURNE
  • CREATIVE CHAIRMAN :
    JAMES MCGRATH
  • CHIEF CREATIVE OFFICER :
    ANT KEOGH
  • CREATIVE DIRECTOR :
    STEPHEN DE WOLF/EVAN ROBERTS
  • COPYWRITER :
    ELLE BULLEN
  • ART DIRECTOR :
    JAMES ORR
  • STRATEGIC PLANNING DIRECTOR :
    MATT PEARCE
  • EXECUTIVE PRODUCER :
    SONIA VON BIBRA
  • SENIOR PRODUCER :
    LISA MORO
  • FILM PRODUCTION COMPANY :
    FINCH, SYDNEY
  • DIRECTOR :
    CHRISTOPHER RIGGERT
  • D.O.P/CINEMATOGRAPHER :
    LACHLAN MILNE
  • EXECUTIVE PRODUCER :
    COREY ESSE
  • FILM PRODUCER :
    KATE MERRIN
  • PRODUCTION DESIGNER :
    LUCINDA THOMPSON
  • POST-PRODUCTION COMPANY :
    THE BUTCHERY, SYDNEY
  • EDITOR :
    JOHANNA SCOTT
  • SPECIAL EFFECTS COMPANY :
    BLACKBIRD, SYDNEY
  • SOUND PRODUCTION COMPANY :
    PD SOUND DESIGN, SYDNEY
  • SOUND DESIGNER :
    PAUL DAVIES (PD SOUND DESIGN)/
    PAUL LECOUTUER (FLAGSTAFF STUDIOS)
  • MUSIC COMPOSER :
    BYRON SCULLIN (LEVEL TWO MUSIC)
  • ENGLISH SYNOPSIS :
    THE TRANSPORT ACCIDENT COMMISSION IN MELBOURNE AUSTRALIA HAS LAUNCHED A PROVOCATIVE NEW CAMPAIGN VIA CLEMENGER BBDO, MELBOURNE, URGING VICTORIANS TO RETHINK THE SPEEDS THEY DRIVE AT. THE RETHINK SPEED CAMPAIGN FEATURES A TELEVISION ADVERTISEMENT REMINDING VICTORIANS THAT SPEED DOESN'T ALWAYS CAUSE CRASHES BUT IT ALWAYS DETERMINES THE LEVEL OF INJURIES SUSTAINED. IT DEPICTS SEVEN DIFFERENT OUTCOMES IN AN INCIDENT BETWEEN A YOUNG BOY ON A BIKE AND A CAR APPROACHING AT SEVEN DIFFERENT SPEEDS. AT THE CAR'S SLOWEST SPEED, A COLLISION IS AVOIDED ALTOGETHER BUT OTHER SCENARIOS DEPICT MORE SERIOUS OUTCOMES AS THE SPEED INCREASES, CULMINATING IN A SCENE WHERE THE CAR IS WRAPPED AROUND A POLE AND THE BIKE FLIES THROUGH THE AIR.
  • SUB CATEGORY :
    PUBLIC SERVICES & CAUSE APPEALS
  • COMPANY ENTERING :
    TBWA\SANTIAGO MANGADA PUNO, MANILA
  • TITLE :
    ARCHIMEDES TRAJANO
  • BRAND :
    THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
  • ADVERTISER :
    THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
  • AGENCY :
    TBWA\SANTIAGO MANGADA PUNO, MANILA
  • MANAGING DIRECTOR :
    PORTIA CATUIRA
  • CHIEF CREATIVE OFFICER :
    MELVIN MANGADA
  • EXECUTIVE CREATIVE DIRECTOR :
    MELVIN MANGADA
  • CREATIVE DIRECTOR :
    BRYAN S. SIY
  • COPYWRITER :
    BRYAN S. SIY
  • ART DIRECTOR :
    MELVIN M. MANGADA
  • ACCOUNT MANAGER :
    MIELE DUNGO
  • AGENCY PRODUCER :
    SUNNY LUCERO
  • DIRECTOR :
    EMILIE BATARD
  • CAMERA/ASSISTANT DIRECTOR :
    HANN MARCELINO
  • EDITOR :
    KIKO DE DIOS
  • SOUND ENGINEER :
    LUIS ALCANTARA
  • ENGLISH SYNOPSIS :
    MARTIAL LAW IS THE DARKEST CHAPTER IN PHILIPPINE HISTORY. THOUSANDS OF YOUNG MEN AND WOMEN WERE ABDUCTED AND KILLED. BUT THE MILLENNIALS IN THE PHILIPPINES, COMPRISING 46% OF THE VOTING POPULATION, KNOW NOTHING ABOUT IT. BECAUSE THEY WERE NOT BORN YET WHEN IT HAPPENED. AND THEIR SCHOOL TEXTBOOKS OMITTED FACTS ABOUT HUMAN RIGHTS VIOLATION DURING MARTIAL LAW. SO HISTORY WILL NOT REPEAT ITSELF, CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACA√ĎANG (CARMMA), NEEDED TO EDUCATE THE MILLENNIAL. WE TOLD THE STORIES OF YOUNG PEOPLE KILLED DURING MARTIAL LAW, TO PETITION THE GOVERNMENT TO REVISE THE TEXTBOOKS AND INCLUDE HISTORICAL TRUTHS ABOUT THE ATROCITIES DURING FERDINAND MARCOS REGIME. WE BROUGHT BACK FROM THE DEAD A VICTIM OF MARTIAL LAW TO TELL HIS STORY. HIS NAME IS ARCHIMEDES TRAJANO, A 21-YEAR OLD YOUNG MAN WHO WAS ABDUCTED, TORTURED AND KILLED IN 1977.