• SUB CATEGORY :
    DIRECTING
  • COMPANY ENTERING :
    FINCH, SYDNEY
  • ENTRY TITLE :
    CONSEQUENCES
  • BRAND :
    TRANSPORT ACCIDENT COMMISSION
  • ADVERTISER :
    TRANSPORT ACCIDENT COMMISSION
  • AGENCY :
    CLEMENGER BBDO MELBOURNE, MELBOURNE
  • CREATIVE CHAIRMAN :
    JAMES MCGRATH
  • CHIEF CREATIVE OFFICER :
    ANT KEOGH
  • CREATIVE DIRECTOR :
    STEPHEN DE WOLF/EVAN ROBERTS
  • COPYWRITER :
    ELLE BULLEN
  • ART DIRECTOR :
    JAMES ORR
  • STRATEGIC PLANNING DIRECTOR :
    MATT PEARCE
  • EXECUTIVE PRODUCER :
    SONIA VON BIBRA
  • SENIOR PRODUCER :
    LISA MORO
  • FILM PRODUCTION COMPANY :
    FINCH, SYDNEY
  • DIRECTOR :
    CHRISTOPHER RIGGERT
  • D.O.P/CINEMATOGRAPHER :
    LACHLAN MILNE
  • EXECUTIVE PRODUCER :
    COREY ESSE
  • FILM PRODUCER :
    KATE MERRIN
  • PRODUCTION DESIGNER :
    LUCINDA THOMPSON
  • POST-PRODUCTION COMPANY :
    THE BUTCHERY, SYDNEY
  • EDITOR :
    JOHANNA SCOTT
  • SPECIAL EFFECTS COMPANY :
    BLACKBIRD, SYDNEY
  • SOUND PRODUCTION COMPANY :
    PD SOUND DESIGN, SYDNEY
  • SOUND DESIGNER :
    PAUL DAVIES (PD SOUND DESIGN)/
    PAUL LECOUTUER (FLAGSTAFF STUDIOS)
  • MUSIC COMPOSER :
    BYRON SCULLIN (LEVEL TWO MUSIC)
  • ENGLISH SYNOPSIS :
    THE TRANSPORT ACCIDENT COMMISSION IN MELBOURNE AUSTRALIA HAS LAUNCHED A PROVOCATIVE NEW CAMPAIGN VIA CLEMENGER BBDO, MELBOURNE, URGING VICTORIANS TO RETHINK THE SPEEDS THEY DRIVE AT. THE RETHINK SPEED CAMPAIGN FEATURES A TELEVISION ADVERTISEMENT REMINDING VICTORIANS THAT SPEED DOESN'T ALWAYS CAUSE CRASHES BUT IT ALWAYS DETERMINES THE LEVEL OF INJURIES SUSTAINED. IT DEPICTS SEVEN DIFFERENT OUTCOMES IN AN INCIDENT BETWEEN A YOUNG BOY ON A BIKE AND A CAR APPROACHING AT SEVEN DIFFERENT SPEEDS. AT THE CAR'S SLOWEST SPEED, A COLLISION IS AVOIDED ALTOGETHER BUT OTHER SCENARIOS DEPICT MORE SERIOUS OUTCOMES AS THE SPEED INCREASES, CULMINATING IN A SCENE WHERE THE CAR IS WRAPPED AROUND A POLE AND THE BIKE FLIES THROUGH THE AIR.