• SUB CATEGORY :
    EDITING
  • COMPANY ENTERING :
    HAVAS TAIWAN, TAIPEI
  • ENTRY TITLE :
    ALICE'S WEDDING
  • BRAND :
    VOLVO CARS
  • ADVERTISER :
    VOLVO CARS TAIWAN
  • AGENCY :
    HAVAS TAIWAN, TAIPEI
  • CHIEF CREATIVE OFFICER :
    FISH CHEN
  • CREATIVE DIRECTOR :
    EN CHANG
  • COPYWRITER :
    FISH CHEN/EN CHANG
  • ART DIRECTOR :
    NELSON DUNG
  • ACCOUNT DIRECTOR :
    KEVIN HO/AGATHA HO
  • ACCOUNT MANAGER :
    RODDY HSIEH
  • ACCOUNT EXECUTIVE :
    FELICIA HSUEH
  • FILM PRODUCTION COMPANY :
    GREATLAND FILMS, TAIPEI
  • DIRECTOR :
    LO GING-ZIM
  • D.O.P/CINEMATOGRAPHER :
    AJ LIN
  • GAFFER :
    LIANG WEN-TAI
  • EXECUTIVE PRODUCER :
    HUANG YU-MING
  • POST-PRODUCTION COMPANY :
    GREATLAND FILMS, TAIPEI
  • SPECIAL EFFECTS COMPANY :
    GREATLAND FILMS, TAIPEI
  • SOUND PRODUCTION COMPANY :
    MIND BIZ MULTIMEDIA TECHNOLOGY CORPORATION, TOKYO
  • SOUND DESIGNER :
    MIND BIZ MULTIMEDIA TECHNOLOGY CORPORATION
  • MUSIC COMPOSER :
    THEHONEYDRIPPERS/BIG BANG & FUZZ
  • MUSIC ARRANGER :
    MIND BIZ MULTIMEDIA TECHNOLOGY CORPORATION
  • ENGLISH SYNOPSIS :
    "VOLVO FOR LOVE" EMOTIONALLY INTERPRETS THE CORE VALUE OF THE BRAND, "WE PUT PEOPLE FIRST.” THE STORY “ALICE’S WEDDING” STARTS FROM A LITTLE BEAUTIFUL GIRL, ALICE, WHO WAS OFTEN THE POPULAR WEDDING FLOWER GIRL OF THE TOWN. SHE LIVED A FAIRYTALE-LIKE LIFE UNDER HER FATHER’S PROTECTION. HOWEVER, YEARS LATER, HER MOTHER DIED AND FATHER SUFFERED FROM ALZHEIMER’S, THE FAIRY TALE NEARLY SHATTERED. STILL, ALICE VOWED TO GUARD THE FAMILY, PASSING DOWN HER FATHER’S UNCONDITIONAL LOVE ACROSS GENERATIONS.
  • ENGLISH CONTEXT EXPLANATION :
    TO MAKE AN EMOTIONAL APPEAL, “VOLVO FOR LOVE,” WE DEVELOPED THE STORY “ALICE’S WEDDING”, TELLING A STORY OF VOLVO OWNERS, WHO ARE PROTECTIVE OF AND VERY MUCH CHERISH THEIR FAMILY. THIS CROSS-GENERATION FAMILY STORY WAS DEPICTED TO BRING BACK THE BEAUTIFUL IMPRESSION OF VOLVO.