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  • SUB CATEGORY :
    SPECIAL EFFECTS: IN-CAMERA
  • COMPANY ENTERING :
    FINCH, SYDNEY
  • ENTRY TITLE :
    CONSEQUENCES
  • BRAND :
    TRANSPORT ACCIDENT COMMISSION
  • ADVERTISER :
    TRANSPORT ACCIDENT COMMISSION
  • AGENCY :
    CLEMENGER BBDO MELBOURNE, MELBOURNE
  • CREATIVE CHAIRMAN :
    JAMES MCGRATH
  • CHIEF CREATIVE OFFICER :
    ANT KEOGH
  • CREATIVE DIRECTOR :
    STEPHEN DE WOLF/EVAN ROBERTS
  • COPYWRITER :
    ELLE BULLEN
  • ART DIRECTOR :
    JAMES ORR
  • STRATEGIC PLANNING DIRECTOR :
    MATT PEARCE
  • EXECUTIVE PRODUCER :
    SONIA VON BIBRA
  • SENIOR PRODUCER :
    LISA MORO
  • FILM PRODUCTION COMPANY :
    FINCH, SYDNEY
  • DIRECTOR :
    CHRISTOPHER RIGGERT
  • D.O.P/CINEMATOGRAPHER :
    LACHLAN MILNE
  • EXECUTIVE PRODUCER :
    COREY ESSE
  • FILM PRODUCER :
    KATE MERRIN
  • PRODUCTION DESIGNER :
    LUCINDA THOMPSON
  • POST-PRODUCTION COMPANY :
    THE BUTCHERY, SYDNEY
  • EDITOR :
    JOHANNA SCOTT
  • SPECIAL EFFECTS COMPANY :
    BLACKBIRD, SYDNEY
  • SOUND PRODUCTION COMPANY :
    PD SOUND DESIGN, SYDNEY
  • SOUND DESIGNER :
    PAUL DAVIES (PD SOUND DESIGN)/
    PAUL LECOUTUER (FLAGSTAFF STUDIOS)
  • MUSIC COMPOSER :
    BYRON SCULLIN (LEVEL TWO MUSIC)
  • ENGLISH SYNOPSIS :
    THE TRANSPORT ACCIDENT COMMISSION IN MELBOURNE AUSTRALIA HAS LAUNCHED A PROVOCATIVE NEW CAMPAIGN VIA CLEMENGER BBDO, MELBOURNE, URGING VICTORIANS TO RETHINK THE SPEEDS THEY DRIVE AT. THE RETHINK SPEED CAMPAIGN FEATURES A TELEVISION ADVERTISEMENT REMINDING VICTORIANS THAT SPEED DOESN'T ALWAYS CAUSE CRASHES BUT IT ALWAYS DETERMINES THE LEVEL OF INJURIES SUSTAINED. IT DEPICTS SEVEN DIFFERENT OUTCOMES IN AN INCIDENT BETWEEN A YOUNG BOY ON A BIKE AND A CAR APPROACHING AT SEVEN DIFFERENT SPEEDS. AT THE CAR'S SLOWEST SPEED, A COLLISION IS AVOIDED ALTOGETHER BUT OTHER SCENARIOS DEPICT MORE SERIOUS OUTCOMES AS THE SPEED INCREASES, CULMINATING IN A SCENE WHERE THE CAR IS WRAPPED AROUND A POLE AND THE BIKE FLIES THROUGH THE AIR.
  • SUB CATEGORY :
    EXHIBITIONS, EVENTS & PUBLIC ENVIRONMENT
  • COMPANY ENTERING :
    ADK TAIWAN, TAIPEI
  • ENTRY TITLE :
    RHYTHM OF LOVE WALL
  • BRAND :
    7-ELEVEN TAIWAN CSR
  • ADVERTISER :
    7-ELEVEN TAIWAN
  • AGENCY :
    ADK TAIWAN, TAIPEI
  • CHIEF CREATIVE OFFICER :
    RICHARD YU
  • CREATIVE DIRECTOR :
    KURT LIN
  • COPYWRITER :
    JEAN SHIH/MAYA YANG/LISA WANG
  • ART DIRECTOR :
    RICHARD YU/KURT LIN/YUZEN LIN
  • WEBSITE DIRECTOR :
    MASUMASU
  • DIRECTOR :
    CHELUN OU
  • SPECIAL EFFECTS COMPANY :
    BYE BYE WORLD
  • SOUND PRODUCTION COMPANY :
    WONDROUS INC., TOKYO
  • BACKGROUND OVERVIEW :
    TO ENCOUGE PEOPLE TO DONATE MORE MONEY, WE WANTED TO DELIVER A DIRECT AND SIMPE IDEA THAT EVERY COIN DONATED WITH LOVE DESERVES A BIG HAND. WE MADE THE WORLD’S FIRST DONATION BOX, “RHYTHM OF LOVE WALL”. WHEN PEOPLE INSERTED A COIN, THEY WOULD RECEIVE A GREAT OVATION. THIS WAS A DIRECT ENCOURAGEMENT TO THANK THEIR GOOD DEEDS. EVERY HAND ON THE WALL WAS A DELICATE PRODUCT THROUGH A SERIAL PROCESS OF HAND SHAPE DESIGN, MODULE DEVELOPMENT, SEVERAL MONTHS OF STUDY AND ANALYSIS AND TESTING OVER 200 THOUSNAD TIMES. WITH NO EXTRA SOUND EFFECT, EVERY CLAPPING SOUND WAS AUTHENTIC, JUST LIKE A REAL HUMAN DID. IN ORDER TO ENCOURAGE PEOPLE TO INSERT MORE COINS, EVERY TIME WHEN PEOPLE INSERT A COIN, THEY WOULD RECEIVE DIFFERENT CLAPPING RHYTHM. FUTHERMORE, THERE WAS AN OFFICIAL WEBSITE FOR “RHYTHM OF LOVE”, ALLOWING PEOPLE TO CREATE THEIR OWN CLAPPING SOUNDS, IMMEDIATELY UPLOAD AND TRANSMIT BACK INTO THE STORES TO GENERATE MORE VARIETY FOR THE ENCOURAGING CLAPPING.