SUB CATEGORY :

SPECIAL EFFECTS: DIGITAL VISUAL EFFECTS

COMPANY ENTERING :

FINCH, SYDNEY

ENTRY TITLE :

YOU MAKE THE GAME

BRAND :

AFL

ADVERTISER :

AFL

AGENCY :

CUMMINS&PARTNERS, SYDNEY

EXECUTIVE CREATIVE DIRECTOR :

JIM INGRAM/BEN COUZENS

COPYWRITER :

TOM VIZARD/LIAM JENKINS

SENIOR ART DIRECTOR :

TRENT HENDRICK

ART DIRECTOR :

HEATH COLLINS

ACCOUNT DIRECTOR :

ROD MOOSEEK

STRATEGIC PLANNING DIRECTOR :

ADAM FERRIER

INTEGRATION MANAGER :

SHANE MITROPOULOS

SENIOR INTEGRATION DIRECTOR :

OLLIE WARD

HEAD OF BROADCAST :

JESS THOMPSON

AGENCY PRODUCER :

NAOMI NIENABER

FILM PRODUCTION COMPANY :

FINCH, SYDNEY

DIRECTOR :

PATRICK HUGHES

D.O.P/CINEMATOGRAPHER :

ARI WEGNER

EXECUTIVE PRODUCER :

COREY ESSE

FILM PRODUCER :

KATE MERRIN

POST-PRODUCTION COMPANY :

FINCH POST, SYDNEY/BLOCKHEAD

EDITOR :

MICHAEL HOULAHAN

SOUND DESIGNER :

MARK FARROW (AFL MEDIA)

SENIOR AUDIO PRODUCER :

DON MAYES (AFL MEDIA)

MUSIC COMPOSER :

DMITRI GOLOVKO

ENGLISH SYNOPSIS :

THE AFL MARKS THE LAUNCH OF THE 2016 TOYOTA AFL PREMIERSHIP SEASON WITH THE LATEST CREATIVE WORK UNDER THE 'YOU MAKE THE GAME'. THE CAMPAIGN FEATURES CROWDS OF SUPPORTERS OVER THE YEARS, STITCHED TOGETHER TO CREATE A CONTINUAL STORY, CELEBRATING SOME OF THE GREATEST MOMENTS OF THE GAME. THE SOUNDSCAPE FEATURES A SIMILAR TECHNIQUE WITH SOME OF THE BEST KNOWN VOICES IN THE AFL, THE COMMENTATORS, COMING TOGETHER TO CALL THE ACTION.