• SUB CATEGORY :
    PRODUCTION DESIGN
  • COMPANY ENTERING :
    FINCH, SYDNEY
  • ENTRY TITLE :
    SKIP. DONE. : KITCHEN
  • BRAND :
    STATE INSURANCE
  • ADVERTISER :
    STATE INSURANCE
  • AGENCY :
    COLENSO BBDO, SYDNEY
  • EXECUTIVE CREATIVE DIRECTOR :
    STEVE COCHRAN
  • CREATIVE DIRECTOR :
    MICK STALKER
  • COPYWRITER :
    SAMUEL SWEETMAN
  • ART DIRECTOR :
    CHARLIE GODINET
  • BUSINESS DIRECTOR :
    WILL HARVEY
  • SENIOR BUSINESS MANAGER :
    EMILY FROST
  • STRATEGIC PLANNER :
    AMY POLLOCK
  • AGENCY PRODUCER :
    NATASHA GILL
  • FILM PRODUCTION COMPANY :
    FINCH, SYDNEY
  • DIRECTOR :
    YIANNI WARNOCK
  • D.O.P/CINEMATOGRAPHER :
    ANDREW STROUD
  • FILM PRODUCER :
    REBEKAH KELLY
  • POST-PRODUCTION COMPANY :
    FINCH, SYDNEY
  • OFFLINE EDITOR :
    NATHAN PICKLES
  • ONLINE EDITOR :
    STU BEDFORD
  • COLORIST :
    PETE RITCHIE
  • SOUND PRODUCTION COMPANY :
    FRANKLIN RD., AUCKLAND
  • SOUND DESIGNER :
    SHANE TAIPARI
  • ENGLISH SYNOPSIS :
    SORTING YOUR INSURANCE WITH STATE IS AS SIMPLE AS ‘CLICK. DONE.’ IF YOU WANT TO QUOTE, BUY OR CLAIM ONLINE. SIMPLY CLICK. AND YOU’RE DONE. SO, TO DEMONSTRATE THIS, WE CREATED A SERIES OF YOUTUBE PRE-ROLL ADS. BUT UNLIKE ANY OTHER PRE-ROLLS, WE ENCOURAGED PEOPLE TO SKIP OUR ADS. IN FACT, WE BEGGED PEOPLE TO SKIP THEM. AND IF THEY DIDN’T SKIP. WE SKIPPED THEM OURSELVES. ULTIMATELY, WE TAPPED INTO THE BEHAVIOR OF YOUTUBE USERS TO DEMONSTRATE HOW SIMPLE INSURANCE IS WITH STATE, BY GETTING THEM TO DO SOMETHING THEY DO EVERY DAY – SKIP ADS.