• SUB CATEGORY :
    CASTING
  • COMPANY ENTERING :
    I&S BBDO INC., TOKYO
  • ENTRY TITLE :
    DANCING BAND-AID
  • BRAND :
    BAND-AID PLUS COMFORT
  • ADVERTISER :
    JOHONSON AND JOHONSON K.K.
  • AGENCY :
    BBDO JAPAN, TOKYO
  • EXECUTIVE CREATIVE DIRECTOR :
    MASAKI HONDA
  • CREATIVE DIRECTOR :
    TAKENORI HASHIMOTO
  • ART DIRECTOR :
    ASUKA KONDO
  • PLANNER :
    TATSUYA KAWAJIRI
  • FILM PRODUCTION COMPANY :
    NIBAN KOBO, TOKYO
  • MANAGER :
    MISATO KUMAGAI
  • DIRECTOR :
    EIJI TANIGAWA
  • D.O.P/CINEMATOGRAPHER :
    SENZO UENO
  • GAFFER :
    MASACHIO NISHIDA
  • ART :
    AKI
  • FILM PRODUCER :
    SHINJI KUSHIRO/KANO ISHIKAWA
  • POST-PRODUCTION COMPANY :
    NIBAN KOBO, TOKYO
  • EDITOR :
    EIJI TANIGAWA
  • COLORIST :
    YASUO FUKUDA
  • SPECIAL EFFECTS COMPANY :
    OMNIBUS JAPAN INC., TOKYO
  • SOUND PRODUCTION COMPANY :
    ONPA, TOKYO
  • ENGLISH SYNOPSIS :
    A WORLD FAMOUS FINGER DANCER ”P-NUT”'S PERFORMS HIS NEW DANCE WHILE WEARING BAND-AID “PLUS COMFORT” ON ALL HIS FINGERS.
  • ENGLISH CONTEXT EXPLANATION :
    BAND-AID “PLUS COMFORT” IS A NEWLY LAUNCHED PRODUCT THAT IS EASIER TO MOVE COMPARING TO CONVENTIONAL BAND-AID. BUT FROM GLANCE, THERE IS NO DIFFERENCE FROM CONVENTIONAL BAND-AID. WHAT NEEDED WAS PRODUCT DEMONSTRATION THAT CLEARLY SHOW THE IMPROVED FEATURE WHILE BEING INTERESTING. SO RATHER THAN CREATING COMMERCIAL, WE DECIDED TO CHOOSE A MEDIA PEOPLE LOVE: PERFORMANCE VIDEO. IN COLLABORATION WITH WORLD FAMOUS FINGER DANCER " P-NUT", WE APPEARED ON HIS PERFORMANCE VIDEO TO DEMONSTRATE BAND-AID "PLUS COMFORT” IMPROVED FUNCTION.