• SUB CATEGORY :
    CASTING
  • COMPANY ENTERING :
    FINCH, SYDNEY
  • ENTRY TITLE :
    QANTAS ASSURE
  • BRAND :
    QANTAS
  • ADVERTISER :
    QANTAS
  • AGENCY :
    WITH COLLECTIVE, SYDNEY
  • CHIEF EXECUTIVE OFFICER :
    JUSTIN HIND
  • CHIEF CREATIVE OFFICER :
    STEVE COLL
  • CREATIVE DIRECTOR :
    NICOLE HETHERINGTON/SIMON FOWLER
  • CLIENT SERVICE DIRECTOR :
    ADAM PARSONS
  • ACCOUNT DIRECTOR :
    LAURA GLENDINNING
  • ACCOUNT MANAGER :
    KRISTIE BEATTIE
  • AGENCY PRODUCER :
    SARAH CLOUTIER
  • FILM PRODUCTION COMPANY :
    FINCH, SYDNEY
  • DIRECTOR :
    NICK BALL
  • D.O.P/CINEMATOGRAPHER :
    PHILIPPE LE SOURD
  • EXECUTIVE PRODUCER :
    ROB GALLUZZO/COREY ESSE
  • FILM PRODUCER :
    CAMILLA MAZZAFERRO
  • SUPPORT PRODUCER :
    JASON GILBERT
  • PRODUCTION DESIGNER :
    ANDREW REZNIK
  • POST-PRODUCTION COMPANY :
    ALT.VFX, SYDNEY
  • EDITOR :
    DREW THOMPSON (ARC)
  • PHOTOGRAPHER :
    SEAN IZZARD (THE POOL COLLECTIVE)
  • SOUND PRODUCTION COMPANY :
    RUMBLE STUDIOS, SYDNEY
  • ENGLISH SYNOPSIS :
    QANTAS ASSURE IS A WORLD-FIRST DIRECT TO CONSUMER HEALTH INSURANCE PRODUCT THAT COMBINES WEARABLES, DATA PERSONALISATION AND QANTAS POINTS. OUR TASK WAS TO LAUNCH A NEW PRODUCT INTO A HEAVILY CONTESTED AND TRADITIONAL MARKET PLACE THROUGH USE OF BOTH TRADITIONAL AND PERFORMANCE DIGITAL MEDIA. THIS INCLUDED TV AND OUTDOOR AS WELL AS QANTAS’S 11.7M FREQUENT FLYER BASE AND THEIR EXPANSIVE DIGITAL ECOSYSTEM. WE ALSO USED ADVANCED, REAL-TIME DATA TARGETING TECHNIQUES FOR PERFORMANCE DIGITAL MEDIA. OUR FOCUS WAS TO BUILD BRAND RECOGNITION, CREATE PRODUCT DIFFERENTIATION AND THEN CONVERT PROSPECTS TO DOWNLOAD THE APP AND EVENTUALLY BUY THE PRODUCT.