• SUB CATEGORY :
    SCRIPT
  • COMPANY ENTERING :
    NISHITETSU AGENCY CO.,LTD., FUKUOKA
  • ENTRY TITLE :
    AIR-CHAIR SCHOOL GIRLS
  • BRAND :
    NISHITETSU TRAIN
  • ADVERTISER :
    NISHI - NIPPON RAILROAD CO., LTD.
  • AGENCY :
    NISHITETSU AGENCY CO.,LTD., FUKUOKA
  • CREATIVE DIRECTOR :
    JUN KONDO
  • COPYWRITER :
    JUN KONDO
  • ACCOUNT EXECUTIVE :
    MAHO TSUTSUMI
  • MEDIA DIRECTOR :
    TAKASHI OHNO
  • FILM PRODUCTION COMPANY :
    T&E INC., FUKUOKA
  • DIRECTOR :
    YOSHIHIKO YAMAMOTO
  • D.O.P/CINEMATOGRAPHER :
    KAZUMA SHINDE
  • GAFFER :
    SYOJI SATO
  • FILM PRODUCER :
    TAKAAKI SASAKI
  • PRODUCTION MANAGER :
    SYO YOSHIZAKI
  • DESIGNER :
    YUTA FUJII
  • HAIR & MAKE-UP :
    NATSUMI SATO
  • STYLIST :
    KEISUKE UENO
  • POST-PRODUCTION COMPANY :
    T&E INC., FUKUOKA
  • EDITOR :
    TATSUNORI NAGATA
  • SPECIAL EFFECTS COMPANY :
    T&E INC., FUKUOKA
  • SOUND PRODUCTION COMPANY :
    T&E INC., FUKUOKA
  • SOUND STUDIO PRODUCER :
    KAZUHISA MATSUMOTO
  • MUSIC COMPOSER :
    KENICHI HIDAKA
  • HUMAN BEAT BOXER :
    TOMOCHI
  • ENGLISH SYNOPSIS :
    TWO HIGH-SCHOOL GIRLS ARE THE MAIN CHARACTERS IN THIS VIDEO. AS THEY GET ON THE TRAIN, THEY START AIR-CHAIRING, OR WALL-SITTING. THE OTHER PASSENGERS ARE APPARENTLY NOT TOO HAPPY TO SEE THESE GIRLS’ PECULIAR BEHAVIORS GRADUALLY HEAT UP AND END UP WITH BIZARRE DANCE MOVES AND FUNNY FACES. WHEN THEY FINALLY STOP AND SIT ON THE FLOOR EXHAUSTED FROM MOVING AROUND ON THE TRAIN, WE COME TO NOTICE THAT SOME OF THE SEATED PASSENGERS HAVE THEIR BAGS ON THE SEAT, AND SOME ARE “MANSPREADING,” SITTING WITH THEIR LEGS WIDE OPEN. ACCORDING TO A RESEARCH BY NISHI-NIPPON RAILROAD, THE MOST UNWANTED BEHAVIOR AMONG PASSENGERS ON TRAINS IS “SITTING IN BAD-MANNERED WAYS.” THIS VIDEO AIMS TO RAISE AWARENESS TOWARDS GOOD MANNERS ON TRAINS, BY PERSUADING THE AUDIENCE TO REFLECT ON THEIR OWN BEHAVIORS.
  • ENGLISH CONTEXT EXPLANATION :
    PEOPLE IN JAPAN ARE GENERALLY VERY STRICT ON MANNERS, AND MANY ARE ESPECIALLY SENSITIVE ABOUT BEING WELL-MANNERED ON PUBLIC TRANSPORTATIONS INCLUDING TRAINS. A RESEARCH CONDUCTED BY NISHI-NIPPON RAILROAD IN 2015 REVEALED THAT THE MOST UNWANTED BEHAVIOR AMONG TRAIN PASSENGERS WAS “SITTING IN BAD-MANNERED WAYS,” INCLUDING MANSPREADING AND PUTTING BAGS ON THE SEATS NEXT TO THEMSELVES. SINCE THE JAPANESE ARE ALSO TYPICALLY SHY AND PREFER TO NOT POINT OUT MISBEHAVIORS DIRECTLY, WE AIMED TO IMPACT THE AUDIENCE AND DELIVER OUR MESSAGE THROUGH THE SCHOOL GIRLS AIR-CHAIRING AND DANCING FIERCELY ON THE TRAIN; THIS PERHAPS MAKES THE VIDEO YET ANOTHER TYPICAL PRODUCT OF JAPAN.