• SUB CATEGORY :
    SCRIPT
  • COMPANY ENTERING :
    ADK TAIWAN, TAIPEI
  • ENTRY TITLE :
    HOUSE OF LITTLE MOMENTS - HERO HAS NO TEARS
  • BRAND :
    UNI NOODLE
  • ADVERTISER :
    UNI PRESIDENT
  • AGENCY :
    ADK TAIWAN, TAIPEI
  • CHIEF CREATIVE OFFICER :
    RICHARD YU
  • EXECUTIVE CREATIVE DIRECTOR :
    RICHARD YU
  • CREATIVE DIRECTOR :
    NICOLE CHENG
  • COPYWRITER :
    NICOLE CHENG/ARIEL WEI
  • ART DIRECTOR :
    BELL BAI/RYU LIU
  • ACCOUNT DIRECTOR :
    ARIAL YU
  • ACCOUNT MANAGER :
    HSINYI HUANG/JOE WANG
  • AGENCY PRODUCER :
    IVY LIEN
  • FILM PRODUCTION COMPANY :
    INNOVATE FILMS, TAIPEI
  • DIRECTOR :
    GING ZIM/LO
  • POST-PRODUCTION COMPANY :
    DIGITAL VISION, TAIPEI
  • ENGLISH SYNOPSIS :
    ALL THE STORIES ARE STAGED IN A FICTIONAL NOODLE SHOP NAMED THE “HOUSE OF LITTLE MOMENTS”. THE OWNER OF THE NOODLE SHOP MAKES FUSION UNI-NOODLE RECIPES THAT ARE INSPIRED BY PROTAGONISTS’ MOODS. THE THEME OF EACH MICRO MOVIE COMES FROM FAIRLY COMMON EXPERIENCE AND SENTIMENTAL FEELINGS AMONG TAIWANESE - SUCH AS A MOTHER’S REGRET AND A SON’S UNDERSTANDING, THE COURAGE OF APOLOGIZING TO A BEST FRIEND, AND A SUBTLE WAY OF RELEASING DEEPEST EMOTION.
  • ENGLISH CONTEXT EXPLANATION :
    IN ASIA CULTURE, MEN TEND TO HIDE THEIR FEELINGS, ESPECIALLY SADNESS. AS THE CHINESE SAYING GOES, REAL MEN DO NOT EASILY SHED TEARS. THAT’S WHY THE OWNER OF THE NOODLE SHOP GAVE THE MAN A SUPER SPICY DISH WHICH WILL CAUSE A PERSON TO TEAR. SO THE MAN CAN HAVE A WAY TO RELEASE DEEPEST EMOTION AND WON’T BE NOTICED BY OTHERS.