SUB CATEGORY :

BEST USE OF MUSIC TRACK

COMPANY ENTERING :

HAVAS TAIWAN, TAIPEI

ENTRY TITLE :

ALICE'S WEDDING

BRAND :

VOLVO CARS

ADVERTISER :

VOLVO CARS TAIWAN

AGENCY :

HAVAS TAIWAN, TAIPEI

CHIEF CREATIVE OFFICER :

FISH CHEN

CREATIVE DIRECTOR :

EN CHANG

COPYWRITER :

FISH CHEN/EN CHANG

ART DIRECTOR :

NELSON DUNG

ACCOUNT DIRECTOR :

KEVIN HO/AGATHA HO

ACCOUNT MANAGER :

RODDY HSIEH

ACCOUNT EXECUTIVE :

FELICIA HSUEH

FILM PRODUCTION COMPANY :

GREATLAND FILMS, TAIPEI

DIRECTOR :

LO GING-ZIM

D.O.P/CINEMATOGRAPHER :

AJ LIN

GAFFER :

LIANG WEN-TAI

EXECUTIVE PRODUCER :

HUANG YU-MING

POST-PRODUCTION COMPANY :

GREATLAND FILMS, TAIPEI

SPECIAL EFFECTS COMPANY :

GREATLAND FILMS, TAIPEI

SOUND PRODUCTION COMPANY :

MIND BIZ MULTIMEDIA TECHNOLOGY CORPORATION, TOKYO

SOUND DESIGNER :

MIND BIZ MULTIMEDIA TECHNOLOGY CORPORATION

MUSIC COMPOSER :

THEHONEYDRIPPERS/BIG BANG & FUZZ

MUSIC ARRANGER :

MIND BIZ MULTIMEDIA TECHNOLOGY CORPORATION

ENGLISH SYNOPSIS :

"VOLVO FOR LOVE" EMOTIONALLY INTERPRETS THE CORE VALUE OF THE BRAND, "WE PUT PEOPLE FIRST.” THE STORY “ALICE’S WEDDING” STARTS FROM A LITTLE BEAUTIFUL GIRL, ALICE, WHO WAS OFTEN THE POPULAR WEDDING FLOWER GIRL OF THE TOWN. SHE LIVED A FAIRYTALE-LIKE LIFE UNDER HER FATHER’S PROTECTION. HOWEVER, YEARS LATER, HER MOTHER DIED AND FATHER SUFFERED FROM ALZHEIMER’S, THE FAIRY TALE NEARLY SHATTERED. STILL, ALICE VOWED TO GUARD THE FAMILY, PASSING DOWN HER FATHER’S UNCONDITIONAL LOVE ACROSS GENERATIONS.

ENGLISH CONTEXT EXPLANATION :

TO MAKE AN EMOTIONAL APPEAL, “VOLVO FOR LOVE,” WE DEVELOPED THE STORY “ALICE’S WEDDING”, TELLING A STORY OF VOLVO OWNERS, WHO ARE PROTECTIVE OF AND VERY MUCH CHERISH THEIR FAMILY. THIS CROSS-GENERATION FAMILY STORY WAS DEPICTED TO BRING BACK THE BEAUTIFUL IMPRESSION OF VOLVO.