• SUB CATEGORY :
    SOUND DESIGN
  • COMPANY ENTERING :
    ENJIN INC., TOKYO
  • ENTRY TITLE :
    JAPAN - WHERE TRADITION MEETS THE FUTURE
  • BRAND :
    VISIT JAPAN
  • ADVERTISER :
    JAPAN NATIONAL TOURISM ORGANIZATION
  • AGENCY :
    ENJIN INC., TOKYO
  • CREATIVE DIRECTOR :
    SHIRO NOMURA (ENJIN INC.)
  • COPYWRITER :
    MITSUHITO SATO (ENJIN INC.)
  • ART DIRECTOR :
    KAZUSHIGE TAKEBAYASHI (THINKA)/MEGUMU KASUGA
  • PHOTOGRAPHER :
    HIDEAKI HAMADA
  • DESIGNER :
    YUTO NAGUMO/NATSUKI ISA (THINKA)
  • PR PLANNER :
    MAI ABE (AUR)/NAMI HAYASHI (AUR)
  • COMMUNICATION DESIGNER :
    KOTARO MURANO (ENJIN INC.)/TAKESHI YAZAKI (ENJIN INC.)
  • AGENCY PRODUCER :
    MITSUHITO SATO (ENJIN INC.)
  • GRAPHIC PRODUCER :
    MIE MIURA (THINKA)
  • FILM PRODUCTION COMPANY :
    KIRAMEKI INC., TOKYO
  • DIRECTOR :
    VINCENT URBAN
  • D.O.P/CINEMATOGRAPHER :
    CLEMENS KRÜGER
  • FILM PRODUCER :
    TOMOAKI KUMANO (KIRAMEKI)
  • PRODUCTION MANAGER :
    YUKI MASUDA/KASUMI KAJITANI/YUKO ISHIBASHI
  • DRONE PHOTOGRAPHER :
    SATORU EMOTO (SARUTO)
  • EDITOR :
    MAX NEUMEIER
  • DIGITAL PRODUCTION :
    BASCULE INC., TOKYO
  • TECHNICAL PRODUCER :
    SEIKI NAKAYAMA
  • MOVIE EDITOR :
    MASAKI UEDA
  • FRONT-END ENGINEER :
    MICHIYASU WADA/YUKO KATSUDA
  • SERVER-SIDE ENGINEER :
    TSUYOSHI AIZU
  • TECHNICAL DIRECTOR & FRONT-END ENGINEER :
    YASUSHI HARADA
  • SOUND PRODUCTION COMPANY :
    AUDIOFORCE, BERLIN
  • SOUND STUDIO PRODUCER :
    THOMAS SUESS (AUDIOFORCE)/ERIK REIFF (AUDIOFORCE)/
    SHINOBU SAKAMAKI (AUDIOFORCE)
  • PLANNER :
    TOMOKA KURATA
  • EDITOR :
    YU IKEO (EUPHORIA FACTORY)
  • ASSISTANT EDITOR :
    TAISUKE SEKI (EUPHORIA FACTORY)
  • PHOTO RETOUCHER :
    YOSHINOSUKE YAMANASHI
  • ENGLISH SYNOPSIS :
    FEWER THAN HALF AS MANY EUROPEANS TRAVEL TO JAPAN THAN CHINA OR THAILAND. IN FACT, JAPAN IS NOT EVEN IN TOP 5 OF MOST POPULAR ASIAN TRAVEL DESTINATION FOR EUROPEANS. ONE OF THE REASONS FOR THIS UNPOPULARITY IS THE LACK OF EXPOSURE TO WHAT JAPAN HAS TO OFFER. IN AN EFFORT TO RAISE JAPAN'S POPULARITY IN EUROPE, JNTO DEVELOPED ITS FIRST-EVER JAPAN TOURISM BRANDING CAMPAIGN FOR EUROPE, "JAPAN - WHERE TRADITION MEETS THE FUTURE." JAPANESE AND GERMAN CREATORS COLLABORATED TO CONDENSE 45 MOVIE SCENES FROM TOKYO, KYOTO, KUMANO, ISE AND OTHER LOCATIONS THROUGHOUT JAPAN INTO A 3-MINUTE MOVIE THAT SATISFIES BOTH JAPANESE AND EUROPEAN SENSITIVITIES. THE MOVIE BRILLIANTLY DEPICTS THE ATTRACTIONS OF JAPAN WHERE TRADITION, INNOVATION AND NATURE ARE ONE. WITHIN A MONTH OF ITS RELEASE, THE MOVIE BECAME A HOT TOPIC WITH OVER 2 MILLION CUMULATIVE VIEWS, 20,000 LIKES AND 25,000 SHARES ON FACEBOOK.
  • ENGLISH CONTEXT EXPLANATION :
    BASED ON THE RESULTS OF SURVEYS AND INTERVIEWS IN EUROPE, WE FOUND THAT THE APPEAL OF JAPAN COULD BE EFFECTIVELY CONVEYED BY EXPRESSING THE CONTRAST OF TRADITION AND INNOVATION IN JAPAN, AS WELL AS COMMUNICATING ITS HOSPITALITY AND RICH NATURAL SCENERY. BY BALANCING THE POINTS OF VIEW OF JAPANESE CREATORS THOROUGHLY FAMILIAR WITH JAPAN AND EUROPEAN CREATORS WHO SEE JAPAN AS A FOREIGN COUNTRY, WE WERE ABLE TO PRESENT JAPAN FROM A UNIQUE NEW PERSPECTIVE.