SUB CATEGORY :

BEST USE OF PHOTOGRAPHY/DI

COMPANY ENTERING :

TBWA (THAILAND) CO., LTD., BANGKOK

ENTRY TITLE :

LOVING THE NIGHT 1/ LOVING THE NIGHT 3

BRAND :

MCDONALD'S

ADVERTISER :

MCTHAI CO., LTD.

AGENCY :

TBWA\THAILAND, BANGKOK

CHIEF CREATIVE OFFICER :

NILS ANDERSSON

EXECUTIVE CREATIVE DIRECTOR :

VERADIS VINYARATN

CREATIVE DIRECTOR :

CHANATTHAPOL TIENSRI

COPYWRITER :

VERADIS VINYARATN/CHANATTHAPOL TIENSRI/RONNAPOP CHAIYANANT

ART DIRECTOR :

NILS ANDERSSON/KUNANUN MANUSUTTHIPONG/
PONAPAT BHAKKALIN

ACCOUNT DIRECTOR :

CHATTHIP BHAMARASUTA

ACCOUNT MANAGER :

PRATANA CHOTPANYAVISUT/KANITTA SUMMACHAIYANUN

ACCOUNT EXECUTIVE :

THOSAPORN KAEWNURACHADASORN

AGENCY PRODUCER :

WERAWAT RANGRUKTHAM

PRINT PRODUCTION COMPANY :

LE PHOTOGRAPHE, BANGKOK/VISIONARY BANGKOK, BANGKOK

PHOTOGRAPHER :

VIRUNAN CHIDDAYCHA/PANPONG WONGSIRASAWAD

RETOUCHER :

VISIONARY BANGKOK

ENGLISH CONTEXT EXPLANATION :

THEY SAY BANGKOK COMES ALIVE AT NIGHT. IT HAS EVERYTHING FOR EVERYONE. AND IN ALL THIS MCDONALD’S IS MORE THAN A FAST FOOD JOINT.IT IS THE PLACE TO WIND DOWN, CHILL, HANG OUT WITH FRIENDS, TAKE A BREAK OR EVEN A SANCTUARY FOR THE CREATURES OF THE NIGHT OR THE GRAVEYARD SHIFT WORKERS. SO WHEN THE SUN GOES DOWN AND THE LIGHTS COME ON MCDONALD’S DOORS ARE OPEN AND READY TO WELCOME EVERYONE THROUGH THE NIGHT.