SUB CATEGORY :

BEST USE OF PHOTOGRAPHY/DI

COMPANY ENTERING :

DENTSU INC., TOKYO

ENTRY TITLE :

GET BACK, TOHOKU.3

BRAND :

TOHOKU SHINKANSEN

ADVERTISER :

EAST JAPAN RAILWAY COMPANY

AGENCY :

DENTSU INC., TOKYO

CREATIVE DIRECTOR :

TAKUMA TAKASAKI

COPYWRITER :

HIROSHI ICHIKURA/WACA SAKAMOTO

ART DIRECTOR :

YOSHIHIRO YAGI

ACCOUNT EXECUTIVE :

NAO NAMURA

AGENCY PRODUCER :

KOJI WADA

PRINT PRODUCTION COMPANY :

CREATIVE POWER UNIT, TOKYO

PHOTOGRAPHER :

FUMIHITO KATAMURA

DESIGNER :

DAISUKE HATAKEYAMA/MASASHI FUJITA

PRINT PRODUCER :

SHINYA TAMURA

PHOTO PRODUCER :

TAKAKO YAMADA

ENGLISH CONTEXT EXPLANATION :

A TRAIN TRAVELS THROUGH SCENES OF THE EVERYDAY. WE CAPTURED THESE MOMENTS. THE BRIDGE, THE TUNNEL, THE RAIL, THE SNOW THE BLUE SKY, AND OF COURSE THE TRAIN – THEY ARE REAL. EACH SCENE ONLY BECOMES COMPLETE WITH THESE INGREDIENTS IN THAT MOMENT; THEY ARE NATURALLY GENERATED COMPOSITION, CAPTURED BY THE PHOTOGRAPHER. THE PERSPECTIVE IS A TRAVELLER ENCOUNTERING THE SCENES FOR THE FIRST TIME DURING HIS JOURNEY. THE BEAUTY OF THE IMAGES INTRODUCES COLOR TO THE LANDSCAPE OF THE DAILY COMMUTE. WE DESIGNED THE ENTIRE CAMPAIGN TURNING THE TRAIN FROM JUST ANOTHER MODE OF TRANSPORT TO AN INTREPID HERO.