• SUB CATEGORY :
    PRODUCT DESIGN: CONSUMER PRODUCTS
  • COMPANY ENTERING :
    MCCANN MELBOURNE, MELBOURNE
  • ENTRY TITLE :
    YMCA PLAYNASIUM
  • BRAND :
    YMCA VICTORIA
  • ADVERTISER :
    YMCA VICTORIA
  • AGENCY :
    MCCANN MELBOURNE, MELBOURNE
  • MANAGING DIRECTOR :
    ADRIAN MILLS
  • CHIEF CREATIVE OFFICER :
    PAT BARON
  • EXECUTIVE CREATIVE DIRECTOR :
    MATT LAWSON
  • COPYWRITER :
    CHARLES BAYLIS
  • ART DIRECTOR :
    MATT LAWSON/CAITY MOLONEY
  • DIGITAL DIRECTOR :
    TONY PRYSTEN
  • DESIGNER :
    GUILHERME POCAI/VIC U
  • ACCOUNT DIRECTOR :
    ALEC HUSSAIN
  • ACCOUNT EXECUTIVE :
    ANGELA LETHBRIDGE
  • SOCIAL :
    CHRIS BAKER
  • AGENCY PRODUCER :
    VICTORIA CONNERS/AFRIM MEMED
  • DIGITAL PRODUCER :
    JOE GUARIO
  • FILM PRODUCTION COMPANY :
    TREEHOUSE STUDIOS, MELBOURNE
  • DIRECTOR :
    NICK RIEVE
  • POST-PRODUCTION COMPANY :
    MCCANN MELBOURNE, MELBOURNE
  • EDITOR :
    OLLIE KNOCKER
  • MUSIC PRODUCTION :
    CAITY MOLONEY/NAT PAVLOVIC
  • BACKGROUND OVERVIEW :
    FOR OVER 150 YEARS THE YMCA’S PURPOSE HAS BEEN TO GET PEOPLE TOGETHER TO GET ACTIVE. SO WE THOUGHT WE’D DESIGN THEM SOMETHING THAT DID JUST THAT: THE YMCA PLAYNASIUM - A PIECE OF INTERACTIVE DESIGN THAT TURNED GYM TIME INTO PLAY TIME. USING YOUR CHILD’S WEIGHT AS YOUR WEIGHTS YOU CAN NOW WORK OUT AND SPEND QUALITY TIME WITH YOUR KIDS. THREE DIFFERENT GYM/PLAY MACHINES WERE CREATED, EACH DESIGNED FOR DIFFERENT MUSCLE GROUPS AND AGE GROUPS, BUT ALL MADE THE PARENTS FITTER, THE CHILDREN HAPPIER, AND BOTH OF THEM CLOSER! THE YMCA PLAYNASIUM REDESIGNED GYM EQUIPMENT, AS FOR THE FIRST TIME IT BECAME A SHARED ACTIVITY, AND ONE THAT WAS FUN. IT ALSO REDESIGNED PLAY EQUIPMENT AS IT PLACED THE PARENT IN FRONT OF THE CHILD FOR FOCUSSED PLAY AND GAVE THEM A ROLE TO PLAY (MOST TRADITIONAL PLAY EQUIPMENT, LIKE SWINGS AND SLIDES, HAS THE PARENT BEHIND THE CHILD, OR NOT HAVING AN ACTIVE ROLE AT ALL). THE YMCA PLAYNASIUM DESIGN WAS A MANIFESTATION OF THE YMCA PHILOSOPHY. IT HAS BEEN INSTALLED IN FOUR LOCATIONS AND OVER THE NEXT 12 MONTHS THE YMCA PLAN TO ROLL IT OUT ACROSS THEIR NATIONAL NETWORK.
  • SUB CATEGORY :
    EDITING
  • COMPANY ENTERING :
    HECKLER, SYDNEY
  • TITLE :
    BYRON BAY FILM FESTIVAL
  • BRAND :
    BYRON BAY FILM FESTIVAL
  • ADVERTISER :
    BYRON BAY FILM FESTIVAL
  • AGENCY :
    MARCEL WORLDWIDE, SYDNEY
  • EXECUTIVE CREATIVE DIRECTOR :
    DAVID NOBAY
  • CREATIVE DIRECTOR :
    GARRY JACQUES
  • DESIGNER :
    KYRA BARTLEY
  • FILM PRODUCTION COMPANY :
    GOODOIL FILMS, SYDNEY
  • DIRECTOR :
    JUSTIN MCMILLAN
  • DIRECTOR OF WATER PHOTOGRAPHY :
    STEFAN JOSE
  • CINEMATOGRAPHER :
    TIM TREGONING
  • EXECUTIVE PRODUCER :
    GLEN CASEY/SAM LONG
  • PRODUCTION MANAGER :
    HOLLY ALEXANDER
  • POST-PRODUCTION COMPANY :
    HECKLER, SYDNEY
  • EDITOR :
    ANDREW HOLMES
  • EXECUTIVE PRODUCER + FOUNDER :
    WILL ALEXANDER
  • POST PRODUCER :
    AMY JARMAN
  • COLORIST :
    GREG CONSTANTARAS
  • HEAD OF PRODUCTION :
    ABORAH BUICK
  • SPECIAL EFFECTS COMPANY :
    HECKLER, SYDNEY
  • SOUND PRODUCTION COMPANY :
    NYLON STUDIOS, SYDNEY
  • MUSIC COMPOSER :
    MICHAEL YEZERSKI
  • ENGLISH CONTEXT EXPLANATION :
    EVERY NOW AND THEN YOU GET TO WORK ON A PROJECT THAT REMINDS YOU OF WHY YOU BECAME AN EDITOR. I GUESS WHAT I CRAVE MORE THAN ANYTHING AS A CREATIVE PERSON IS THE SPACE TO BE LEFT ALONE, TO JUST LET MY EDITING AND STORY TELLING DEVELOP. THESE DAYS, ADVERTISING IS SO CONTROLLED AND CONFINED BY PROCESS. BUT WITH THIS EXPERIMENTAL PROJECT BOTH THE DIRECTOR AND I HAD FULL CREATIVE FREEDOM TO CRAFT A FILM THE WAY WE WANTED. THE PIECE PREMIERED AT THE BYRON BAY FILM FESTIVAL, GIVING US AN IDEAL PLATFORM TO SHOWCASE OUR VISION.