• SUB CATEGORY :
    PRODUCT DESIGN: CONSUMER PRODUCTS
  • COMPANY ENTERING :
    BBDO BANGKOK LTD, BANGKOK
  • ENTRY TITLE :
    THE LONG-LASTING UNIFORM
  • BRAND :
    HYGIENE
  • ADVERTISER :
    I.P. TRADING LTD.
  • AGENCY :
    BBDO BANGKOK, BANGKOK
  • CHIEF EXECUTIVE OFFICER :
    SOMKIAT LARPTANUNCHAIWONG
  • CHIEF CREATIVE OFFICER :
    SUTHISAK SUCHARITTANONTA
  • DEPUTY CHIEF CREATIVE OFFICER :
    ANUWAT NITIPANONT
  • EXECUTIVE CREATIVE DIRECTOR :
    CHALIT MANUYAKORN
  • CREATIVE DIRECTOR :
    SUTHISAK SUCHARITTANONTA/KARNCITAR NISAMANEEWONG
  • COPYWRITER :
    SUTHISAK SUCHARITTANONTA/NATRENAPA SUWANNATRE
  • ART DIRECTOR :
    SUTHISAK SUCHARITTANONTA/NATTHAPONG SRIPRASART
  • DESIGNER :
    AMPIKA KASIWITHAYANUN/NERANCHALA KLINHOM
  • CLIENT SERVICE DIRECTOR :
    SUREEPORN KULCHOTEHIRUN
  • ACCOUNT DIRECTOR :
    PORNCHARU MAHASAMITI
  • ACCOUNT MANAGER :
    MIRA KOMOLWANICH
  • STRATEGIC PLANNING DIRECTOR :
    NATTAKARN WATTANAMONGKOLSIL
  • STRATEGIC PLANNER :
    KWANKAOW KOOSAKULNIRUND
  • AGENCY PRODUCER :
    YADA BUACHAN
  • FILM PRODUCTION COMPANY :
    BOB EYE VIEW, BANGKOK
  • DIRECTOR :
    NAVARATANA DONKORT
  • D.O.P/CINEMATOGRAPHER :
    NAVARATANA DONKORT
  • FILM PRODUCER :
    APIWAT PORNPAKDEE/SEREE OSMAND
  • GRAPHIC HOUSE :
    KZY (THAILAND) CO., LTD.
  • DESIGNER :
    AMPIKA KASIWITHAYANUN/NERANCHALA KLINHOM
  • EDITOR :
    CHUTCHAI THUKOH
  • BACKGROUND OVERVIEW :
    ONE OF THE MOST CLASSIC PROBLEMS FOR POOR OR UNDERPRIVILEGED FAMILIES IN THAILAND IS THAT SCHOOL UNIFORMS POSE A SUBSTANTIAL FINANCIAL BURDEN, AND THIS BURDEN INCREASES AS THE CHILDREN ENTER PRIMARY SCHOOL. AT THIS AGE, THEY OUTGROW THEIR CLOTHING VERY QUICKLY AND THEIR UNIFORMS CAN FIT ONLY 1 YEAR. HYGIENE,
    A BRAND THAT DELIVERS COMPLETE FABRIC CARE, WANTS TO PROVE THAT ANY CLOTHES CAN LAST LONGER. SO WE CREATED “THE LONG-LASTING UNIFORM”,THE SCHOOL UNIFORM THAT CAN BE EXPANDED ACCORDING TO THE AVERAGE KID’S BODY GROWTH RATE TO INCREASE ITS WEARABILITY AS THE SCHOOL CHILDREN GROW AND, WHEN CARED FOR WITH HYGIENE, IT CAN LAST EVEN LONGER. USING INNOVATIVE DESIGN,
    THE LONG-LASTING UNIFORM ENABLES CERTAIN PORTIONS OF CLOTHING INSIDE THE SHIRT AND PANTS TO BE HIDDEN AND EXPANDED AT A LATER TIME, INCREASING THE GARMENT IN SIZE FROM SIZE S TO SIZE M TO SIZE L AS THE CHILD, EITHER BOY OR GIRL, GROWS. YOU CAN OPEN THE SEAMS WHENEVER YOU WANT MAKING IT LAST LONGER. WE GAVE AWAY 800
    LONG-LASTING UNIFORMS TO CHILDREN IN NEED ACROSS THAILAND. REDUCING THE AMOUNT THEY SPEND ON SCHOOL UNIFORMS BY 50%.
  • SUB CATEGORY :
    SPECIAL EFFECTS: IN-CAMERA
  • COMPANY ENTERING :
    MCCANN WORLDWIDE GROUP SHANGHAI, SHANGHAI
  • TITLE :
    THE HUNT ALONE
  • BRAND :
    CHEVROLET/SGM
  • ADVERTISER :
    SHANGHAI GENERAL MOTORS
  • AGENCY :
    MCCANN WORLDGROUP SHANGHAI, SHANGHAI
  • CHIEF CREATIVE OFFICER :
    NG TIAN IT
  • EXECUTIVE CREATIVE DIRECTOR :
    MAURICE FANG
  • CREATIVE DIRECTOR :
    TONGTAO SU
  • COPYWRITER :
    RUBBER YU
  • ART DIRECTOR :
    ROGER FANG
  • AGENCY PRODUCER :
    GEORGE OOI/MAGGIE XUE
  • FILM PRODUCTION COMPANY :
    SHANGHAI BLACK AND CAMERON PRODUCTION CO., LTD, SHANGHAI
  • DIRECTOR :
    LLOYD LEE CHOI/JONATHAN BREGEL
  • CINEMATOGRAPHER :
    OLIVER MILLAR
  • EXECUTIVE PRODUCER :
    TAO JONATHAN WRIGHT/ANDREW S.T. GREGG
  • POST-PRODUCTION COMPANY :
    SHANGHAI BLACK AND CAMERON PRODUCTION CO., LTD, SHANGHAI
  • EDITOR :
    MATT OSBORNE
  • SOUND PRODUCTION COMPANY :
    DEFACTO SOUND, SHANGHAI
  • SOUND DESIGNER :
    DEFACTO SOUND
  • ENGLISH SYNOPSIS :
    ONE MAIN HIGHLIGHT OF THIS FILM WOULD BE THE PARTNERSHIP WITH DISCOVERY CHANNEL. BOTH CHEVROLET AND DISCOVERY COME FROM AMERICA, WITH LONG HERITAGE, SHARES SIMILAR VALUES, MAKING THE COLLABORATION BETWEEN THE TWO SEAMLESS. THE MOUNTAIN GLACIERS AND THE DUST DEVILS IN THE VAST DESERT CAPTURED IN THE FILM CLEARLY SHOWED THE TENACITY IN DISCOVERY’S TEAM OF CINEMATOGRAPHERS AND THE STRENGTHS AND POWER OF THE CHEVROLET EQUINOX.