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  • SUB CATEGORY :
    PRODUCT DESIGN: CONSUMER PRODUCTS
  • COMPANY ENTERING :
    BBDO BANGKOK LTD, BANGKOK
  • ENTRY TITLE :
    THE LONG-LASTING UNIFORM
  • BRAND :
    HYGIENE
  • ADVERTISER :
    I.P. TRADING LTD.
  • AGENCY :
    BBDO BANGKOK, BANGKOK
  • CHIEF EXECUTIVE OFFICER :
    SOMKIAT LARPTANUNCHAIWONG
  • CHIEF CREATIVE OFFICER :
    SUTHISAK SUCHARITTANONTA
  • DEPUTY CHIEF CREATIVE OFFICER :
    ANUWAT NITIPANONT
  • EXECUTIVE CREATIVE DIRECTOR :
    CHALIT MANUYAKORN
  • CREATIVE DIRECTOR :
    SUTHISAK SUCHARITTANONTA/KARNCITAR NISAMANEEWONG
  • COPYWRITER :
    SUTHISAK SUCHARITTANONTA/NATRENAPA SUWANNATRE
  • ART DIRECTOR :
    SUTHISAK SUCHARITTANONTA/NATTHAPONG SRIPRASART
  • DESIGNER :
    AMPIKA KASIWITHAYANUN/NERANCHALA KLINHOM
  • CLIENT SERVICE DIRECTOR :
    SUREEPORN KULCHOTEHIRUN
  • ACCOUNT DIRECTOR :
    PORNCHARU MAHASAMITI
  • ACCOUNT MANAGER :
    MIRA KOMOLWANICH
  • STRATEGIC PLANNING DIRECTOR :
    NATTAKARN WATTANAMONGKOLSIL
  • STRATEGIC PLANNER :
    KWANKAOW KOOSAKULNIRUND
  • AGENCY PRODUCER :
    YADA BUACHAN
  • FILM PRODUCTION COMPANY :
    BOB EYE VIEW, BANGKOK
  • DIRECTOR :
    NAVARATANA DONKORT
  • D.O.P/CINEMATOGRAPHER :
    NAVARATANA DONKORT
  • FILM PRODUCER :
    APIWAT PORNPAKDEE/SEREE OSMAND
  • GRAPHIC HOUSE :
    KZY (THAILAND) CO., LTD.
  • DESIGNER :
    AMPIKA KASIWITHAYANUN/NERANCHALA KLINHOM
  • EDITOR :
    CHUTCHAI THUKOH
  • BACKGROUND OVERVIEW :
    ONE OF THE MOST CLASSIC PROBLEMS FOR POOR OR UNDERPRIVILEGED FAMILIES IN THAILAND IS THAT SCHOOL UNIFORMS POSE A SUBSTANTIAL FINANCIAL BURDEN, AND THIS BURDEN INCREASES AS THE CHILDREN ENTER PRIMARY SCHOOL. AT THIS AGE, THEY OUTGROW THEIR CLOTHING VERY QUICKLY AND THEIR UNIFORMS CAN FIT ONLY 1 YEAR. HYGIENE,
    A BRAND THAT DELIVERS COMPLETE FABRIC CARE, WANTS TO PROVE THAT ANY CLOTHES CAN LAST LONGER. SO WE CREATED “THE LONG-LASTING UNIFORM”,THE SCHOOL UNIFORM THAT CAN BE EXPANDED ACCORDING TO THE AVERAGE KID’S BODY GROWTH RATE TO INCREASE ITS WEARABILITY AS THE SCHOOL CHILDREN GROW AND, WHEN CARED FOR WITH HYGIENE, IT CAN LAST EVEN LONGER. USING INNOVATIVE DESIGN,
    THE LONG-LASTING UNIFORM ENABLES CERTAIN PORTIONS OF CLOTHING INSIDE THE SHIRT AND PANTS TO BE HIDDEN AND EXPANDED AT A LATER TIME, INCREASING THE GARMENT IN SIZE FROM SIZE S TO SIZE M TO SIZE L AS THE CHILD, EITHER BOY OR GIRL, GROWS. YOU CAN OPEN THE SEAMS WHENEVER YOU WANT MAKING IT LAST LONGER. WE GAVE AWAY 800
    LONG-LASTING UNIFORMS TO CHILDREN IN NEED ACROSS THAILAND. REDUCING THE AMOUNT THEY SPEND ON SCHOOL UNIFORMS BY 50%.