• SUB CATEGORY :
    PRODUCT DESIGN: CONSUMER PRODUCTS
  • COMPANY ENTERING :
    BEACON COMMUNICATIONS K.K., TOKYO
  • ENTRY TITLE :
    DELICIOUS SUPPLEMENT
  • BRAND :
    DELICIOUS SUPPLEMENT
  • ADVERTISER :
    EAST JAPAN RAILWAY COMPANY
  • AGENCY :
    BEACON/LEO BURNETT TOKYO, TOKYO
  • EXECUTIVE CREATIVE DIRECTOR :
    JON KING
  • CREATIVE DIRECTOR :
    SHUNSUKE KAKINAMI
  • COPYWRITER :
    MAI KANEDA
  • ART DIRECTOR :
    JUN OIZUMI
  • TECHNICAL DIRECTOR :
    TOMONORI OKI
  • DESIGN DIRECTOR :
    MASAOMI MINEGISHI
  • DESIGNER :
    AKIHIRO KUWAHARA/YUKO TAKAMICHI/HISAKO KONAGAYA
  • EXPERIENCE DESIGNER :
    MAI KANEDA
  • ACCOUNT MANAGER :
    MAI KANEDA
  • AGENCY PRODUCER :
    MIHOKO SUZUKI (PACKAGE)/SENTARO YOSHINO (PR)/
    KONOSUKE TAKAHASHI (DIGITAL)
  • FILM PRODUCTION COMPANY :
    AMANA INC., TOKYO
  • DIRECTOR :
    RYOSUKE UCHIJIMA (ZONA)
  • D.O.P/CINEMATOGRAPHER :
    TAKEHIRO KANO (ZONA)/TAKAHIRO MOROOKA
  • FILM PRODUCER :
    SHUNSUKE DOI
  • STILL PRODUCER :
    HISASHI KITAHARA
  • PRODUCTION MANAGER :
    TAEWAN KIM
  • PHOTOGRAPHER :
    SAKIKO OHNO
  • RETOUCHER :
    TERUUMI KURODA
  • EDITOR :
    KENICHI HIRAI
  • COLORIST :
    HARUKA OKUTSU (IMURA OFFICE)
  • PRINT PRODUCTION COMPANY :
    SUZUKI SHOFUDO, KYOTO
  • PRINT PRODUCER :
    EIJI TACHI
  • BACKGROUND OVERVIEW :
    THE MODERN-DAY FAST-PACED LIFESTYLE IS FORCING PEOPLE INTO BAD DIET HABITS. LESS ATTENTION IS PAID TO WHAT THEY ARE EATING AND NUTRITION INTAKE. AND THEY TAKE SUPPLEMENT PILLS TO COMPENSATE FOR THE LACK OF NUTRITION. JAPAN RAILWAYS WANTED TO FIND A NEW WAY TO MAKE THEIR DIET HABIT BETTER WHILE UPLIFTING THE TRAFFICS & SALES OF FOOD STORES AT THEIR TRAIN STATION BUILDINGS. INTRODUCING A PERSONALIZED LUNCH CAPSULE 'PRESCRIPTION' TO SAVE MODERN NUTRIENT SHORTAGE, IN ITS UNIQUE WAY TO COMBINE NUTRITION AND DELICIOUSNESS FOR YOUR OWN OUT OF 2.2 MILLION COMBINATIONS. IT DIAGNOSES WHAT NUTRITION YOU NEED THROUGH CHATS WITH ITS ORIGINAL AI. THEN, IT PRESCRIBES YOU A LUNCH CAPSULE FOR YOU TO COMBINE YOUR FAVORITE DELIS WITH YOUR NEEDED NUTRITION. ALL DEVELOPMENTS WERE MANAGED BY THE PROFESSIONAL NUTRITIONIST. THIS NEW SERVICE WAS COVERED BY PLENTY OF MEDIA, AND IS NOW BEING ROLLED OUT NATIONALLY.
  • SUB CATEGORY :
    COSTUME DESIGN
  • COMPANY ENTERING :
    TOHOKUSHINSHA FILM CORPORATION, TOKYO
  • TITLE :
    THE STORY OF H.T. "THE WILD"
  • BRAND :
    TOYOTA HARRIER
  • ADVERTISER :
    TOYOTA MOTOR CORPORATION
  • AGENCY :
    TUGBOAT, TOKYO
  • EXECUTIVE CREATIVE DIRECTOR :
    YASUMICHI OKA
  • CREATIVE DIRECTOR :
    TAKU TADA
  • COPYWRITER :
    TAKU TADA
  • ART DIRECTOR :
    SEIJO KAWAGUCHI
  • ACCOUNT DIRECTOR :
    TAKAHIRO SHINOZAKI
  • FILM PRODUCTION COMPANY :
    TOHOKUSHINSHA FILM CORPORATION, TOKYO
  • DIRECTOR :
    KOSAI SEKINE
  • CINEMATOGRAPHER :
    MAGNI AGUSTSSON
  • GAFFER :
    JONATHAN DEVANEY
  • FILM PRODUCER :
    TAKASHI ITO/KAZUYA NEMOTO
  • PRODUCTION DESIGNER :
    GUS OLA
  • POST-PRODUCTION COMPANY :
    JITTO INC., TOKYO
  • EDITOR :
    SAKURA SEYA/AKIO SAKAMAKI
  • POST PRODUCER :
    SHINJI TSUCHIYA/TOKIHIKO TSUKAMOTO
  • COLORIST :
    BEN CONKEY
  • SPECIAL EFFECTS COMPANY :
    JITTO INC., TOKYO
  • VISUAL EFFECTS :
    TOKIHIKO TSUKAMOTO
  • SOUND PRODUCTION COMPANY :
    AUDIOFORCE, BERLIN
  • MUSIC COMPOSER :
    ROBERT "ROBSTER" HENKE
  • MUSIC ARRANGER :
    ROBERT "ROBSTER" HENKE