SUB CATEGORY :

POSTER

COMPANY ENTERING :

DENTSU INC., TOKYO

ENTRY TITLE :

“MIST-ERY”TRAIN / SEA TRAIN

BRAND :

KYOTO TANGO RAILWAY

ADVERTISER :

WILLER TRAINS

AGENCY :

DENTSU INC., TOKYO/DENTSU MEITETSU COMMUNICATIONS INC., NAGOYA

CREATIVE DIRECTOR :

DAI KOBAYASHI

COPYWRITER :

DAI KOBAYASHI

ART DIRECTOR :

HIROYUKI KATO

ACCOUNT EXECUTIVE :

AKIO MATSUZONO

STRATEGIC PLANNING DIRECTOR :

HIROAKI HAYASE

PRINT PRODUCTION COMPANY :

ADBRAIN INC., TOKYO

PHOTOGRAPHER :

YOSHIHIRO OZAKI

DESIGNER :

RYOHEI WADA

PRINT PRODUCER :

SYOHEI NAKAJIMA

BACKGROUND OVERVIEW :

IN RENEWAL OF LOSS-MAKING RAILWAY WHICH RUNS COUNTRYSIDE OF KYOTO, WE DECIDED TO USE THEIR RESOURCES OF BEAUTIFUL SCENERIES ALONG THE RAILWAY LINE. WE RELABEL THEIR TRAINS
“MIST-ERY TRAIN” WHICH RUNS MOUNTAINSIDE, AND “SEA TRAIN" WHICH RUNS SEASIDE. KYOTO IS VERY POPULAR WITH BEAUTIFUL TEMPLES AND SHRINES. HOWEVER THIS RELABELING HAS SHOWN OTHER CHARMS OF KYOTO, BEAUTIFUL FOG AND VIEWS OF OCEAN.