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  • SUB CATEGORY :
    TYPOGRAPHY
  • COMPANY ENTERING :
    DENTSU INC., TOKYO
  • ENTRY TITLE :
    HONDA. GREAT JOURNEY.
  • BRAND :
    HONDA
  • ADVERTISER :
    HONDA MOTOR CO., LTD.
  • AGENCY :
    DENTSU INC., TOKYO/MORI INC., TOKYO
  • CREATIVE DIRECTOR :
    MORIHIRO HARANO
  • COPYWRITER :
    HARUKO TSUTSUI/SCOTT LEHMAN
  • ART DIRECTOR :
    YOSHIHIRO YAGI
  • DESIGNER :
    ANNA SAITO/SATOSHI KOHNO/NAOMI OKAMURA
  • AGENCY PRODUCER :
    MISATO TACHIBANA
  • FILM PRODUCTION COMPANY :
    MAP PROJECT OFFICE, LONDON
  • FILM DIRECTOR :
    PETR KREJČÍ
  • FILM CREATIVE PRODUCER :
    SHELLEY LEE DAVIES
  • STOP FRAME ANIMATION :
    CHRIS ULLENS/ALISTAIR CONCUR
  • SET BUILD :
    FINN MAGEE/CHARLIE HUMBLE-THOMAS/FREDDIE SIMMONDS/
    MATTEO FOGALE/LAETITIA DE ALLEGRI/RAMI SANTALA
  • EDITOR :
    NICO ARGAST
  • SPECIAL EFFECTS COMPANY :
    OGLE MODELS, LONDON
  • DESIGN DIRECTOR :
    JON MARSHALL
  • VEHICLE CONCEPTION & DESIGN :
    SCOTT BARWICK/WILL HOWE/JACKY CHUNG/PAUL WOLFSON/
    SATOSHI ISONO/SASHA LEONG
  • VEHICLE MODEL-MAKING :
    OGLE MODELS
  • PRINT PRODUCTION COMPANY :
    CREATIVE POWER UNIT, TOKYO/PEN.INC., TOKYO
  • DESIGNER :
    DAISUKE HATAKEYAMA/TAIJI KIMURA
  • PRINT PRODUCER :
    SHINYA TAMURA
  • BACKGROUND OVERVIEW :
    THE HONDA GREAT JOURNEY PROJECT EXPLORES THE FUTURE OF
    HUMAN MOBILITY BY VISUALIZING AN OVERLAND TRIP FROM AFRICA TO SOUTH AMERICA—THE ROUTE OF HUMANITY'S MOST ANCIENT MIGRATION—IN ADVANCED, AUTONOMOUSLY DRIVEN VEHICLES. TO REFLECT THE VARIED EXPERIENCES THAT SUCH A TRIP WOULD OFFER, WE CREATED A SCRAPBOOK OF THE TRAVEL STICKERS A PERSON MIGHT COLLECT ALONG THE WAY. WITH FULLY REALIZED GRAPHIC DESIGNS DEPICTING THE SIGHTS, ARCHITECTURE, WILDLIFE, AND CULTURE OF PLACES ALONG THE ROUTE, WE EVOKE THE ROMANCE OF TRAVEL IN A FAMILIAR YET EXCITING WAY.