• SUB CATEGORY :
    ILLUSTRATION
  • COMPANY ENTERING :
    DENTSU INC., TOKYO
  • ENTRY TITLE :
    SLOW TRAIN, SLOW LIFE. "GET BACK, TOHOKU."
  • BRAND :
    TOHOKU SHINKANSEN
  • ADVERTISER :
    EAST JAPAN RAILWAY COMPANY
  • AGENCY :
    DENTSU INC., TOKYO
  • CREATIVE DIRECTOR :
    TAKUMA TAKASAKI
  • COPYWRITER :
    HIROSHI ICHIKURA/WACA SAKAMOTO
  • ART DIRECTOR :
    YOSHIHIRO YAGI
  • ACCOUNT EXECUTIVE :
    NAO NAMURA
  • AGENCY PRODUCER :
    KOJI WADA
  • PRINT PRODUCTION COMPANY :
    CREATIVE POWER UNIT, TOKYO
  • ILLUSTRATOR :
    PHILIPPE WEISBECKER
  • DESIGNER :
    DAISUKE HATAKEYAMA/MASASHI FUJITA
  • PRINT PRODUCER :
    SHINYA TAMURA
  • ARTIST AGENT :
    NATSUKO KIDA
  • BACKGROUND OVERVIEW :
    THE TOHOKU REGION, THE NORTHEASTERN AREA OF JAPAN, WAS DEVASTATED BY THE EARTHQUAKE AND TSUNAMI DISASTERS IN 2011. WE BELIEVED THAT THE BEST WAY TO SUPPORT THE RECONSTRUCTION OF THE AREA WAS TO ATTRACT PEOPLE TO RE-VISIT THE AREA. IN ORDER TO INSPIRE THE REGION WITH THE JOY OF TRAVEL, WE DECIDED TO SPOTLIGHT THE LOCAL RAILWAYS IN AREA THAT USUALLY OPERATE IN THE SHADOWS. THEY ARE OFTEN CONSIDERED AS SIMPLY A MEANS OF TRANSPORT. IN THIS CAMPAIGN THEY ARE TREATED AS MAIN CHARACTERS; TAKING CENTRE STAGE AND SUCCESSFULLY INFUSING A NEW BREATH OF LIFE INTO TOHOKU TRAVEL. WE REDISCOVERED THE BRAND VALUE THAT HAS BEEN OTHERWISE IGNORED AND TURNED THIS UNTAPED POTENTIAL INTO SOMETHING MORE TANGIBLE WITH THE POWER OF DESIGN.
  • SUB CATEGORY :
    EDITING
  • COMPANY ENTERING :
    TOHOKUSHINSHA FILM CORPORATION, TOKYO
  • ENTRY TITLE :
    KYOTO FUKUJUEN’S 227TH YEAR OF INNOVATION.
  • BRAND :
    IYEMON
  • ADVERTISER :
    SUNTORY HOLDINGS LTD.
  • AGENCY :
    HAKUHODO INC., TOKYO/ TSUKURITE INC., TOKYO/ POOL INC., TOKYO
  • CREATIVE DIRECTOR :
    OKA YUKARI/KAZUFUMI NAGAI/HIROYUKI NAGAMI/TOSHIYUKI KONISHI
  • COPYWRITER :
    TOSHIYUKI KONISHI
  • ART DIRECTOR :
    KAZUFUMI NAGAI
  • ACCOUNT DIRECTOR :
    YUTAKA NEMOTO/TOSHIYA ATSUKAWA
  • ACCOUNT EXECUTIVE :
    YUSUKE KAWAMATA/MINAMI TANAKA
  • DESIGNER :
    KAZUKI SAKURAI/YUKO NAGANO
  • FILM PRODUCTION COMPANY :
    TOHOKUSHINSHA FILM CORPORATION, TOKYO
  • DIRECTOR :
    HISASHI ETO
  • CINEMATOGRAPHER :
    DIMITRI KARAKATSANIS
  • GAFFER :
    KEISUKE KAMIYAMA
  • FILM PRODUCER :
    TAKAYA OHMURA/TAKAHIRO MAYUZUMI
  • PRODUCTION DESIGNER :
    SHINSUKE KOJIMA
  • LOCATION SCOUT :
    SYOUGO HIRAI
  • STYLIST :
    KAZUKO KUROSAWA
  • SIZZLE :
    NORIKO SAOTOME
  • POST-PRODUCTION COMPANY :
    CUTTERS INC., TOKYO/CO3, TOKYO/DIGITAL GARDEN INC., TOKYO
  • EDITOR :
    RYAN MCGUIRE
  • POST PRODUCER :
    SHUMPEI NEGAMI
  • COLORIST :
    TIM MASICK
  • FLAME ARTIST :
    SOYOUNG KIM
  • SOUND MIXER :
    TORU KOMATSU
  • SOUND PRODUCTION COMPANY :
    HLGRM BV, AMSTERDAM
  • SOUND STUDIO PRODUCER :
    TOMMY ZEE
  • ENGLISH SYNOPSIS :
    IN COLLABORATION WITH KYOTO’S VENERABLE TEA STORE FUKUJUEN, IYEMON HAS DEVELOPED AN AUTHENTIC BOTTLED GREEN TEA. THE PRODUCT’S LAUNCH IN 2017 MARKS 227 YEARS SINCE FUKUJUEN’S FOUNDING. SINCE THAT TIME, FUKUJUEN HAS CONTINUED ITS PURSUIT OF “TRULY DELICIOUS TEA”, DELIVERING INNOVATION IN THE WORLD OF TEA THROUGH COUNTLESS GENERATIONS. THIS YEAR, FUKUJUEN’S 227TH YEAR OF INNOVATION DELIVERS “THE NEXT STAGE OF IYEMON” IN BRILLIANT BLUE, CONTAINING MORE FIRST-GRADE TEA THAN EVER BEFORE TO ACHIEVE AN EXQUISITE, REFINED FLAVOUR WITH A CRISP, REFRESHING FRAGRANCE - THIS TEA-MAKING TRADITION AND CONTINUED INNOVATION IN TASTE HAS BEEN CAPTURED WITH GRAND DOCUMENTARY-STYLE SCALE AND LUSH VISUALS.