SUB CATEGORY :

BOOKS & PUBLICATIONS

COMPANY ENTERING :

DENTSU INC., TOKYO

ENTRY TITLE :

HONDA. GREAT JOURNEY.

BRAND :

HONDA

ADVERTISER :

HONDA MOTOR CO., LTD.

AGENCY :

DENTSU INC., TOKYO/MORI INC., TOKYO

CREATIVE DIRECTOR :

MORIHIRO HARANO

COPYWRITER :

HARUKO TSUTSUI/SCOTT LEHMAN

ART DIRECTOR :

YOSHIHIRO YAGI

DESIGNER :

ANNA SAITO/SATOSHI KOHNO/NAOMI OKAMURA

AGENCY PRODUCER :

MISATO TACHIBANA

FILM PRODUCTION COMPANY :

MAP PROJECT OFFICE, LONDON

FILM DIRECTOR :

PETR KREJČÍ

FILM CREATIVE PRODUCER :

SHELLEY LEE DAVIES

STOP FRAME ANIMATION :

CHRIS ULLENS/ALISTAIR CONCUR

PRODUCTION DESIGNER :

SCOTT BARWICK/WILL HOWE/
JACKY CHUNG/PAUL WOLFSON/
SATOSHI ISONO/SASHA LEONG

SET BUILD :

FINN MAGEE/CHARLIE HUMBLE-THOMAS/
FREDDIE SIMMONDS/MATTEO FOGALE/
LAETITIA DE ALLEGRI/RAMI SANTALA

EDITOR :

NICO ARGAST

SPECIAL EFFECTS COMPANY :

OGLE MODELS, LONDON

DESIGN DIRECTOR :

JON MARSHALL

VEHICLE CONCEPTION & DESIGN :

SCOTT BARWICK/WILL HOWE/JACKY CHUNG/PAUL WOLFSON/
SATOSHI ISONO/SASHA LEONG

VEHICLE MODEL-MAKING :

OGLE MODELS

PRINT PRODUCTION COMPANY :

CREATIVE POWER UNIT, TOKYO/PEN.INC., TOKYO

DESIGNER :

DAISUKE HATAKEYAMA/TAIJI KIMURA

PRINT PRODUCER :

SHINYA TAMURA

BACKGROUND OVERVIEW :

THE HONDA GREAT JOURNEY PROJECT EXPLORES THE FUTURE OF
HUMAN MOBILITY BY VISUALIZING AN OVERLAND TRIP FROM AFRICA TO SOUTH AMERICA—THE ROUTE OF HUMANITY'S MOST ANCIENT MIGRATION—IN ADVANCED, AUTONOMOUSLY DRIVEN VEHICLES. TO REFLECT THE VARIED EXPERIENCES THAT SUCH A TRIP WOULD OFFER, WE CREATED A SCRAPBOOK OF THE TRAVEL STICKERS A PERSON MIGHT COLLECT ALONG THE WAY. WITH FULLY REALIZED GRAPHIC DESIGNS DEPICTING THE SIGHTS, ARCHITECTURE, WILDLIFE, AND CULTURE OF PLACES ALONG THE ROUTE, WE EVOKE THE ROMANCE OF TRAVEL IN A FAMILIAR YET EXCITING WAY.