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  • SUB CATEGORY :
    BOOKS & PUBLICATIONS
  • COMPANY ENTERING :
    MCCANN WORLDGROUP INDIA, MUMBAI
  • ENTRY TITLE :
    THE DANCING LETTERS
  • BRAND :
    MAHARASHTRA DYSLEXIA ASSOCIATION
  • ADVERTISER :
    MAHARASHTRA DYSLEXIA ASSOCIATION
  • AGENCY :
    MCCANN WORLDGROUP INDIA, MUMBAI
  • CHIEF CREATIVE OFFICER :
    PRASOON JOSHI
  • EXECUTIVE CREATIVE DIRECTOR :
    PRADYUMNA CHAUHAN/SUBRAMANI RAMACHANDRAN
  • CREATIVE DIRECTOR :
    SHARMAD KHAMBEKAR
  • COPYWRITER :
    SHARMAD KHAMBEKAR/AAKAR JAIN/ARCHIT GADIYAR/PRANAV BHIDE
  • ART DIRECTOR :
    PRANAV BHIDE/APURVA MURANJAN
  • AGENCY PRODUCER :
    ROBERT JOSEPH
  • FILM PRODUCTION COMPANY :
    WWW.LENSFLAREFILMS.TV, MUMBAI
  • DIRECTOR :
    SACHIN KOTRE
  • D.O.P/CINEMATOGRAPHER :
    ANU MOOTHEDATH
  • EXECUTIVE PRODUCER :
    KHAN NAVEED
  • PHOTOGRAPHER :
    AMOL JADHAV/LOKNATH PANIGRAHI
  • RETOUCHER :
    NITIN SAWANT/NAGESH MITHBOWKAR
  • ILLUSTRATOR :
    PRANAV BHIDE
  • DESIGNER :
    PRANAV BHIDE
  • TYPOGRAPHER :
    PRANAV BHIDE
  • BACKGROUND OVERVIEW :
    BRIEF: FOR A DYSLEXIC MIND IT IS DIFFICULT TO DISTINGUISH BETWEEN SIMILAR LOOKING NUMBERS AND ALPHABETS. ALSO, THEIR MINDS LEARN DIFFERENTLY. HENCE, THE MAHARASHTRA DYSLEXIA ASSOCIATION THOUGHT IT NECESSARY TO HIGHLIGHT THAT FACT AND WAS KEEN TO PROVIDE A SOLUTION THAT WOULD MAKE LEARNING EASY FOR THOSE AFFECTED BY DYSLEXIA. IDEA: MAHARASHTRA DYSLEXIA ASSOCIATION HANDED OUT 'THE DANCING LETTERS’ BOOK TO DYSLEXIC KIDS, THEIR PARENTS AND TEACHERS. CREATED TO REINVENT THE WAY OF TEACHING A DYSLEXIC KID, THE BOOK ILLUSTRATES THE COMMON REVERSALS, MAKING IT EASIER FOR HIM/HER TO DISTINGUISH BETWEEN SIMILAR LOOKING ALPHABETS, WORDS AND SYMBOLS. IN 15 UNIQUE AND ENGAGING WAYS, THE BOOK USES FUN, INTERACTIVE POP-UP TYPOGRAPHY TO SHOWCASE THE PREDICAMENT AS WELL AS THE SOLUTION TO KIDS, PARENTS AND TEACHERS. RESULT: THE DANCING LETTERS BOOK HAS HELPED MANY DYSLEXIC KIDS READ AND COMPREHEND LANGUAGE BETTER. IN ADDITION, THE BOOK EDUCATED PARENTS AND TEACHERS ABOUT THE COMMON MISTAKES MADE BY A DYSLEXIC MIND. IT DISPELLED THE MISCONCEPTION THAT DYSLEXIA IS A PREDICTION OF INTELLIGENCE.