• SUB CATEGORY :
    BOOKS & PUBLICATIONS
  • COMPANY ENTERING :
    MCCANN WORLDGROUP INDIA, MUMBAI
  • ENTRY TITLE :
    THE DANCING LETTERS
  • BRAND :
    MAHARASHTRA DYSLEXIA ASSOCIATION
  • ADVERTISER :
    MAHARASHTRA DYSLEXIA ASSOCIATION
  • AGENCY :
    MCCANN WORLDGROUP INDIA, MUMBAI
  • CHIEF CREATIVE OFFICER :
    PRASOON JOSHI
  • EXECUTIVE CREATIVE DIRECTOR :
    PRADYUMNA CHAUHAN/SUBRAMANI RAMACHANDRAN
  • CREATIVE DIRECTOR :
    SHARMAD KHAMBEKAR
  • COPYWRITER :
    SHARMAD KHAMBEKAR/AAKAR JAIN/ARCHIT GADIYAR/PRANAV BHIDE
  • ART DIRECTOR :
    PRANAV BHIDE/APURVA MURANJAN
  • AGENCY PRODUCER :
    ROBERT JOSEPH
  • FILM PRODUCTION COMPANY :
    WWW.LENSFLAREFILMS.TV, MUMBAI
  • DIRECTOR :
    SACHIN KOTRE
  • D.O.P/CINEMATOGRAPHER :
    ANU MOOTHEDATH
  • EXECUTIVE PRODUCER :
    KHAN NAVEED
  • PHOTOGRAPHER :
    AMOL JADHAV/LOKNATH PANIGRAHI
  • RETOUCHER :
    NITIN SAWANT/NAGESH MITHBOWKAR
  • ILLUSTRATOR :
    PRANAV BHIDE
  • DESIGNER :
    PRANAV BHIDE
  • TYPOGRAPHER :
    PRANAV BHIDE
  • BACKGROUND OVERVIEW :
    BRIEF: FOR A DYSLEXIC MIND IT IS DIFFICULT TO DISTINGUISH BETWEEN SIMILAR LOOKING NUMBERS AND ALPHABETS. ALSO, THEIR MINDS LEARN DIFFERENTLY. HENCE, THE MAHARASHTRA DYSLEXIA ASSOCIATION THOUGHT IT NECESSARY TO HIGHLIGHT THAT FACT AND WAS KEEN TO PROVIDE A SOLUTION THAT WOULD MAKE LEARNING EASY FOR THOSE AFFECTED BY DYSLEXIA. IDEA: MAHARASHTRA DYSLEXIA ASSOCIATION HANDED OUT 'THE DANCING LETTERS’ BOOK TO DYSLEXIC KIDS, THEIR PARENTS AND TEACHERS. CREATED TO REINVENT THE WAY OF TEACHING A DYSLEXIC KID, THE BOOK ILLUSTRATES THE COMMON REVERSALS, MAKING IT EASIER FOR HIM/HER TO DISTINGUISH BETWEEN SIMILAR LOOKING ALPHABETS, WORDS AND SYMBOLS. IN 15 UNIQUE AND ENGAGING WAYS, THE BOOK USES FUN, INTERACTIVE POP-UP TYPOGRAPHY TO SHOWCASE THE PREDICAMENT AS WELL AS THE SOLUTION TO KIDS, PARENTS AND TEACHERS. RESULT: THE DANCING LETTERS BOOK HAS HELPED MANY DYSLEXIC KIDS READ AND COMPREHEND LANGUAGE BETTER. IN ADDITION, THE BOOK EDUCATED PARENTS AND TEACHERS ABOUT THE COMMON MISTAKES MADE BY A DYSLEXIC MIND. IT DISPELLED THE MISCONCEPTION THAT DYSLEXIA IS A PREDICTION OF INTELLIGENCE.
  • SUB CATEGORY :
    ANIMATION (IN-CAMERA OR DIGITAL)
  • COMPANY ENTERING :
    ALT.VFX, BRISBANE
  • TITLE :
    TILE - LOST PANDA
  • BRAND :
    TILE
  • ADVERTISER :
    TILE
  • AGENCY :
    DEUTSCH, LOS ANGELES
  • CHIEF CREATIVE OFFICER :
    PETE FAVAT
  • EXECUTIVE CREATIVE DIRECTOR :
    GUTO ARAKI
  • CREATIVE DIRECTOR :
    ERIC MANCHESTER/NEAL DESAI
  • COPYWRITER :
    JEB QUAID
  • DIRECTOR OF INTEGRATED PRODUCTION :
    VIC PALUMBO
  • COMPUTER ARTIST :
    NICK ANGUS
  • ACCOUNT DIRECTOR :
    CHRISTI JOHNSON/MARK THOMPSON
  • ACCOUNT EXECUTIVE :
    JESSICA FERRI
  • STRATEGIC PLANNING DIRECTOR :
    KELSEY HODGKIN
  • EXECUTIVE INTEGRATED PRODUCER :
    DAN KAPLAN
  • INTEGRATED PRODUCER :
    MARIANA PERIN
  • FILM PRODUCTION COMPANY :
    SMUGGLER, LOS ANGELES
  • CO-FOUNDER :
    PATRICK MILLING SMITH/BRIAN CARMODY
  • DIRECTOR :
    MARK MOLLOY
  • EXECUTIVE PRODUCER :
    SHANNON JONES
  • FILM PRODUCER :
    GUSTAV GELDENHUYS
  • POST-PRODUCTION COMPANY :
    ALT.VFX, BRISBANE
  • EDITOR :
    STEWART REEVES
  • POST PRODUCER :
    BRIAN SCHARWATH
  • COLORIST :
    TOM POOLE
  • SPECIAL EFFECTS COMPANY :
    ALT.VFX, BRISBANE
  • VISUAL EFFECTS :
    COLIN RENSHAW
  • ANIMATOR :
    CHRIS RENTOUL
  • HEAD OF 2D :
    MATTHEW CHANCE
  • EXECUTIVE PRODUCER :
    CHRIS FIELDHOUSE
  • SPECIAL EFFECTS PRODUCER :
    JESS CALVERT
  • RIGGER :
    JORDAN MCINNES
  • SOUND PRODUCTION COMPANY :
    LIME STUDIOS, LOS ANGELES
  • SOUND DESIGNER :
    MARK MEYUHAS
  • SOUND STUDIO PRODUCER :
    KAYLA PHUNGGLAN
  • MUSIC COMPOSER :
    STEPHAN ALTMAN
  • MUSIC ARRANGER :
    STEPHAN ALTMAN
  • ASSISTANT MIXER :
    PETER LAPINSKI
  • EXECUTIVE PRODUCER :
    SUSIE BOYAJAN
  • ENGLISH SYNOPSIS :
    THE ‘LOST PANDA’ STORY WAS INSPIRED BY AN ACTUAL TILE CUSTOMER, A YOUNG GIRL WHO LOST HER STUFFED ANIMAL IN A BUSY CITY, ONLY TO BE REUNITED LATER WITH THE HELP OF THE TILE COMMUNITY. TELLING THE STORY FROM THE PERSPECTIVE OF ERNIE, A STUFFED PANDA, AND TO BRING TO LIFE WHAT HIS OWNER, LUCY, MIGHT HAVE IMAGINED HER ‘BEST FRIEND’ GOING THROUGH IN TRYING TO FIND HIS WAY BACK TO HER. IN HER IMAGINATION, ERNIE GETS MORE AND MORE LOST WHILE LOOKING FOR HER, ONLY TO BE HELPED HOME BY THE ‘GOOD NEIGHBORS’ HE MEETS—A METAPHOR FOR THE TILE COMMUNITY. OF COURSE, IN REALITY, ERNIE STAYS IN THE EXACT PLACE HE WAS LIKELY DROPPED BY LUCY, ONLY TO BE FOUND BY A LOVING FATHER WHO HAD THE FORESIGHT TO PUT A TILE IN ERNIE’S POCKET.