• SUB CATEGORY :
    SELF-PROMOTION
  • COMPANY ENTERING :
    BBDO BANGKOK LTD, BANGKOK
  • ENTRY TITLE :
    THE LONG-LASTING UNIFORM
  • BRAND :
    HYGIENE
  • ADVERTISER :
    I.P. TRADING LTD.
  • AGENCY :
    BBDO BANGKOK, BANGKOK
  • CHIEF EXECUTIVE OFFICER :
    SOMKIAT LARPTANUNCHAIWONG
  • CHIEF CREATIVE OFFICER :
    SUTHISAK SUCHARITTANONTA
  • DEPUTY CHIEF CREATIVE OFFICER :
    ANUWAT NITIPANONT
  • EXECUTIVE CREATIVE DIRECTOR :
    CHALIT MANUYAKORN
  • CREATIVE DIRECTOR :
    SUTHISAK SUCHARITTANONTA/KARNCITAR NISAMANEEWONG
  • COPYWRITER :
    SUTHISAK SUCHARITTANONTA/NATRENAPA SUWANNATRE
  • ART DIRECTOR :
    SUTHISAK SUCHARITTANONTA/NATTHAPONG SRIPRASART
  • DESIGNER :
    AMPIKA KASIWITHAYANUN/NERANCHALA KLINHOM
  • CLIENT SERVICE DIRECTOR :
    SUREEPORN KULCHOTEHIRUN
  • ACCOUNT DIRECTOR :
    PORNCHARU MAHASAMITI
  • ACCOUNT MANAGER :
    MIRA KOMOLWANICH
  • STRATEGIC PLANNING DIRECTOR :
    NATTAKARN WATTANAMONGKOLSIL
  • STRATEGIC PLANNER :
    KWANKAOW KOOSAKULNIRUND
  • AGENCY PRODUCER :
    YADA BUACHAN
  • FILM PRODUCTION COMPANY :
    BOB EYE VIEW, BANGKOK
  • DIRECTOR :
    NAVARATANA DONKORT
  • D.O.P/CINEMATOGRAPHER :
    NAVARATANA DONKORT
  • FILM PRODUCER :
    APIWAT PORNPAKDEE/SEREE OSMAND
  • GRAPHIC HOUSE :
    KZY (THAILAND) CO., LTD.
  • DESIGNER :
    AMPIKA KASIWITHAYANUN/NERANCHALA KLINHOM
  • EDITOR :
    CHUTCHAI THUKOH
  • BACKGROUND OVERVIEW :
    ONE OF THE MOST CLASSIC PROBLEMS FOR POOR OR UNDERPRIVILEGED FAMILIES IN THAILAND IS THAT SCHOOL UNIFORMS POSE A SUBSTANTIAL FINANCIAL BURDEN, AND THIS BURDEN INCREASES AS THE CHILDREN ENTER PRIMARY SCHOOL. AT THIS AGE, THEY OUTGROW THEIR CLOTHING VERY QUICKLY AND THEIR UNIFORMS CAN FIT ONLY 1 YEAR. HYGIENE,
    A BRAND THAT DELIVERS COMPLETE FABRIC CARE, WANTS TO PROVE THAT ANY CLOTHES CAN LAST LONGER. SO WE CREATED “THE LONG-LASTING UNIFORM”,THE SCHOOL UNIFORM THAT CAN BE EXPANDED ACCORDING TO THE AVERAGE KID’S BODY GROWTH RATE TO INCREASE ITS WEARABILITY AS THE SCHOOL CHILDREN GROW AND, WHEN CARED FOR WITH HYGIENE, IT CAN LAST EVEN LONGER. USING INNOVATIVE DESIGN,
    THE LONG-LASTING UNIFORM ENABLES CERTAIN PORTIONS OF CLOTHING INSIDE THE SHIRT AND PANTS TO BE HIDDEN AND EXPANDED AT A LATER TIME, INCREASING THE GARMENT IN SIZE FROM SIZE S TO SIZE M TO SIZE L AS THE CHILD, EITHER BOY OR GIRL, GROWS. YOU CAN OPEN THE SEAMS WHENEVER YOU WANT MAKING IT LAST LONGER. WE GAVE AWAY 800
    LONG-LASTING UNIFORMS TO CHILDREN IN NEED ACROSS THAILAND. REDUCING THE AMOUNT THEY SPEND ON SCHOOL UNIFORMS BY 50%.
  • SUB CATEGORY :
    PRODUCTION DESIGN
  • COMPANY ENTERING :
    ADK JAPAN, TOKYO
  • TITLE :
    A CAR(D) LIFE STORY
  • BRAND :
    TS CUBIC CARD
  • ADVERTISER :
    TOYOTA FINACE CORPORATION
  • AGENCY :
    ADK TOKYO, TOKYO
  • CREATIVE DIRECTOR :
    SATOSHI OTSUKA
  • COPYWRITER :
    ATSUSHI MATSUMOTO
  • ART DIRECTOR :
    KENJO OHASHI
  • ACCOUNT EXECUTIVE :
    SATOSHI ISHIDO/KOICHI NISHIKAWA
  • FILM PLANNER :
    RYUSUKE DOHI
  • AGENCY PRODUCER :
    TETSUYA SEO
  • FILM PRODUCTION COMPANY :
    TAIYO KIKAKU CO., LTD., TOKYO
  • DIRECTOR :
    DAI ISOMI
  • CINEMATOGRAPHER :
    TETSURO HIRANO
  • GAFFER :
    SATOSHI MIZOGUCHI
  • FILM PRODUCER :
    TEPPEI OHNO/SHUHEI HOSOKAWA
  • PRODUCTION MANAGER :
    MOTOKI OISHI/TAISHI FURUKAWA/AKARI KUBOTA
  • PRODUCTION DESIGNER :
    ETSUKO AKIBA
  • CASTING :
    KOUKO TAKAHASHI
  • POST-PRODUCTION COMPANY :
    TAIYO KIKAKU CO., LTD., TOKYO
  • EDITOR :
    MICHINARI MAEDA/KOUEI ISHIZAKI
  • MIXER :
    AKIHIRO MORITA
  • SPECIAL EFFECTS COMPANY :
    TAIYO KIKAKU CO., LTD., TOKYO
  • DIORAMA ARTIST :
    SATOSHI ARAKI
  • SPECIALIZED EQUIPMENT :
    TOSHIYUKI ICHIHARA
  • SOUND PRODUCTION COMPANY :
    MASSIVEMUSIC, TOKYO
  • MUSIC PRODUCER :
    JUNYA TERUI
  • ENGLISH SYNOPSIS :
    TINY BUT PRECISIVE MINIATURES BRING A HEART-WARMING FAMILY LIFE STORY. A CAR(D) LIFE STORY IS THE MOVIE THAT WAS MADE TO SHOW WHAT THE BRAND OFFERS EXACTLY TO CUSTOMERS. THE MOVIE STARTS WITH THE SCENE THAT A BABY COMES TO A YOUNG COUPLE. HE GROWS UP AND EXPANDS HIS HORIZONS THROUGH A LIFE-CHANGING EXPERIENCE AND FINALLY HE HAS HIS NEW FAMILY. IN EACH SCENE, 1/150 SIZE SMALL CARS SUCH AS TOYOTA PRIUS, RAV4 AND 86 APPEAR AND SUPPORT THEIR LIFE. IN THE FINAL SCENE, THE BACKGROUND OF THE STORY IS REVEALED THAT EACH SCENE WAS PLAYED PHYSICALLY ON THE CREDIT CARDS, IN ORDER TO CONVEY THE BRAND MESSAGE; “SUPPORTING THE STAGES OF YOUR CAR LIFE”. IT’S THE MESSAGE FROM CREDIT CARD BRAND “TS CUBIC CARD” THAT OFFERS A VARIETY OF SERVICE TO CAR OWNERS.
  • ENGLISH CONTEXT EXPLANATION :
    TOYOTA FINANCE’S CREDIT CARD BRAND “TS CUBIC CARD” DOES NOT OCCUPY THE MAJORITY IN THE MARKET BUT HAVE SPECIFIC FEATURES THAT OFFER UNIQUE BENEFITS TO CAR OWNERS. TO SEND THIS MESSAGE TO TARGET AS A BRANDED CONTENT, A SHORT AND TINY STORY WAS BORN.