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SUB CATEGORY :
EXHIBITIONS, EVENTS & PUBLIC ENVIRONMENT
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COMPANY ENTERING :
HAVAS SHANGHAI, SHANGHAI
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ENTRY TITLE :
SMS LAST WORDS
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BRAND :
GLOBAL ROAD SAFETY
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ADVERTISER :
GLOBAL ROAD SAFETY PARTNERSHIP
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AGENCY :
HAVAS SHANGHAI, SHANGHAI
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CHIEF CREATIVE OFFICER :
BEN SUN
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EXECUTIVE CREATIVE DIRECTOR :
SHANGYONG YANG
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CREATIVE DIRECTOR :
JACK XUAN
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ASSOCIATE CREATIVE DIRECTOR :
JEFF ZHANG
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COPYWRITER :
KIDDY WANG/VINCENT JIANG/EMILY LIU
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ART DIRECTOR :
SAM JIANG/HANMIN MING/WILL YANG/ROC WONG/CLOUDY WU
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PRINT PRODUCTION COMPANY :
SHINEWORKS SHANGHAI, SHANGHAI
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PHOTOGRAPHER :
PINGYI FANG/SUQIANG ZHANG
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PRINT PRODUCER :
KOKO HUANG/ZHENGHUA WONG/XUEFENG SUN/NET ZHANG/COCO DAI
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DIRECTOR :
JINYU LI/KOKO HUANG
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EDITOR :
OLIVE GAN
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BACKGROUND OVERVIEW :
IN EVERY 8 MINUTES, SOMEONE DIES FROM TEXTING WHILE DRIVING IN CHINA. IF THE DRIVERS CAN REALIZE THE SERIOUS CONSEQUENCES OF THIS ACTION, THESE TRAGEDIES CAN BE AVOIDED.