SUB CATEGORY :

EXHIBITIONS, EVENTS & PUBLIC ENVIRONMENT

COMPANY ENTERING :

CJ WORX, BANGKOK

ENTRY TITLE :

THE UNUSUAL FOOTBALL FIELD

BRAND :

AP (THAILAND) PUBLIC COMPANY LIMITED

ADVERTISER :

AP (THAILAND) PUBLIC COMPANY LIMITED

AGENCY :

CJ WORX, BANGKOK

CHIEF CREATIVE OFFICER :

SAHARATH SAWADATIKOM

EXECUTIVE CREATIVE DIRECTOR :

SAHARATH SAWADATIKOM

CREATIVE DIRECTOR :

SAHARATH SAWADATIKOM/THANASORN JANEKANKIT

COPYWRITER :

THANASORN JANEKANKIT/RATTASAK MUTUTANONDH

ART DIRECTOR :

SAHARATH SAWADATIKOM/NITTAYA CHANANUKUL

ACCOUNT DIRECTOR :

WARAPAN PORNPHICHITPAN

ACCOUNT MANAGER :

PINPINAT PIYATATAUNGVARA

ACCOUNT EXECUTIVE :

SARIS TRAKARNSRISUNUN

STRATEGIC PLANNING DIRECTOR :

JIPATTIKAL PANIKBUTR

AGENCY PRODUCER :

NUTCHA MAUTHORN

FILM PRODUCTION COMPANY :

MEOUR PRODUCTION CO., LTD., BANGKOK

DIRECTOR :

TEEWIN VARAPASKUL

D.O.P/CINEMATOGRAPHER :

SETTHAWUT SAMATHIMONGKOL/KITTIPAT TACHATARARAK

EXECUTIVE PRODUCER :

THANAPHORN PHIANSOMPHOL

PRODUCTION DESIGNER :

NIWAT JANSAWANG

BACKGROUND OVERVIEW :

AP THAILAND, THE LEADING PROPERTY DEVELOPER OF THAILAND, WANTED TO PORTRAY ITS BELIEF THAT “SPACE CAN CHANGE ONE’S LIFE” AND DEMONSTRATE HOW EFFICIENT THE COMPANY CAN UTILIZE SPACES IN URBAN LIVING ENVIRONMENTS. AP THAILAND DECIDED TO DESIGN A FIELD FOR PLAYING FOOTBALL, WHICH IS THE MOST FAVORABLE SPORT IN THAILAND, IN ORDER TO PROMOTE RELATIONSHIPS AMONG THE PEOPLE IN THE COMMUNITY. THIS UNUSUAL FOOTBALL FIELD HAS PROVEN THAT DESIGNING OUTSIDE BOUNDARIES CAN HELP FOSTER CREATIVITY USED TO DEVELOP THESE USEFUL SPACES.