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  • SUB CATEGORY :
    LOW BUDGET MAILER
  • COMPANY ENTERING :
    HAKUHODO INDONESIA, JAKARTA
  • ENTRY TITLE :
    PRAYER FOR GOOD
  • BRAND :
    DENGUE PREVENTION ACTIVATION CAMPAIGN
  • ADVERTISER :
    SOMPO (INSURANCE)
  • AGENCY :
    HAKUHODO INDONESIA, JAKARTA
  • CHIEF CREATIVE OFFICER :
    HOH WOON SIEW
  • EXECUTIVE CREATIVE DIRECTOR :
    CHOW KOK KEONG
  • CREATIVE DIRECTOR :
    AHMAD RIDWAN FITRI
  • COPYWRITER :
    CHOW KOK KEONG/IRSYAD SIDHARTA
  • ART DIRECTOR :
    CHOW KOK KEONG/KOK SENG/FAJAR NF/JOSHUA PRAKASA
  • DESIGNER :
    YOHOKI OVICK
  • ACCOUNT DIRECTOR :
    KEN HORINOUCHI/RAFIGA
  • STRATEGIC PLANNING DIRECTOR :
    FARHANA ELDINI DEVI ATTAMIMI
  • AGENCY PRODUCER :
    SUNYOTO H.P./M. ADE SYAMPUTRA
  • FILM PRODUCTION COMPANY :
    MASTERPIECE FILM, JAKARTA
  • D.O.P/CINEMATOGRAPHER :
    BENY KADARHARIARTO/FAJAR NF
  • POST-PRODUCTION COMPANY :
    MASTERPIECE FILM, JAKARTA
  • THE BRIEF :
    BALI IS A BEAUTIFUL TROPICAL ISLAND IN INDONESIA. UNFORTUNATELY, THE HOT AND HUMID WEATHER IN BALI CREATES POTENTIAL BREEDING GROUNDS FOR MOSQUITOES IN MANY SITES OF THE ISLAND. 9826 OF DENGUE CASES WERE REPORTED IN 2015, AND KILLED 27 PEOPLE. SOMPO INSURANCE WANTED TO HELP.
  • THE STRATEGY :
    90% OF THE POPULATION IN BALI PRACTICES HINDUISM. PRAYING IS A COMMON PRACTICE. DEVOTEES PRAY WITH INCENSE EVERY MORNING, NOON AND EVENING. FLOWERS, BURNING INCENSE AND OFFERINGS ARE NEVER OUT OF SIGHT. WE SEE THEM ON THE STREETS, HOUSES, SCHOOLS AND OFTEN, UNDER BIG TREES ACROSS THIS BEAUTIFUL ISLAND. OUR STRATEGY - WE TURNED DAILY PRAYERS INTO A LIFE SAVING ACT.
  • THE EXECUTION :
    A SIMPLE STEP WAS TAKEN BY JUST ADDING AN EXTRA INGREDIENT DURING THE MAKING OF INCENSE. CITRONELLA OIL, THE OIL HAS BEEN PROVEN TO BE AN EFFECTIVE MOSQUITO REPELLENT SINCE DECADES AGO. WE SOAKED THE INCENSE INTO CITRONELLA OIL AND LET THEM DRY BEFORE USING. THIS SPECIAL INCENSE WAS THEN DISTRIBUTED TO THE PEOPLE FOR GOOD. DURING PRAYERS, PEOPLE BURN THIS SPECIAL INCENSE. THE SMELL OF THE CITRONELLA OIL SPREAD THROUGH THE PLACES DAY AND NIGHT. MAKING HOMES AND COMMON PLACES A DENGUE FREE ZONE.
  • THE RESULT :
    THERE ARE LESS MOSQUITOS AT HOMES AND PUBLIC PLACES, NUMBER OF DENGUE CASES DROP SIGNIFICANTLY. NOW, EVERYONE CAN BE A LIFESAVER BY JUST PRACTICING THEIR DAILY RITUAL. THEIR PRAYERS NOT ONLY WISH FOR GOOD HEALTH AND HAPPINESS, BUT LITERALLY BRING GOOD HEALTH AND HAPPINESS TO THEIR LOVED ONES AND THE PEOPLE AROUND THEM. THIS IS WHAT HINDUISM IS ALL ABOUT - LOVE AND SELFLESSNESS.