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  • SUB CATEGORY :
    BEST USE OF ONLINE
  • COMPANY ENTERING :
    BBDO BANGKOK LTD, BANGKOK
  • ENTRY TITLE :
    THE MISSING LOOK-ALIKE
  • BRAND :
    MISSING PERSON CENTER
  • ADVERTISER :
    THE MIRROR FOUNDATION
  • AGENCY :
    BBDO BANGKOK, BANGKOK
  • CHIEF CREATIVE OFFICER :
    SUTHISAK SUCHARITTANONTA
  • EXECUTIVE CREATIVE DIRECTOR :
    SUTHISAK SUCHARITTANONTA/CHALIT MANUYAKORN
  • CREATIVE DIRECTOR :
    SUTHISAK SUCHARITTANONTA
  • COPYWRITER :
    SUTHISAK SUCHARITTANONTA/KUSUMA RUCHAKITYANON/
    CHATCHANIT YENJAI
  • ART DIRECTOR :
    SUTHISAK SUCHARITTANONTA/PAKORN INTHACHA/
    TIABTAWAN LIMJITTRAKORN
  • COMPUTER ARTIST :
    NUTTAVUT KORPORNSRISANGA
  • RETOUCHER :
    VORATHEP ONLAMUL/ANUCHA PINTOKAEW/SINOTHAI SAMSEETHONG
  • CLIENT SERVICE DIRECTOR :
    ARUNEE RUEANGWATTANAPORN/WACHIRA AMPORNPACHRA
  • ACCOUNT MANAGER :
    SUNUNTHANA AUNCHANANUN/LAPASRADA SEVIKUL
  • EDITING :
    WATCHARACHOL PIMOLTHAI
  • AGENCY PRODUCER :
    YATHIP THANITTHANAPHAT/JIRAPAN VASANABUNSONGSERM
  • FILM PRODUCTION COMPANY :
    TRITON PRODUCTIONS, BANGKOK
  • DIRECTOR :
    SIHABUTR XOOMSAI NA AYUDHYA
  • D.O.P/CINEMATOGRAPHER :
    ASSADA SRESHTHAPUTRA
  • EXECUTIVE PRODUCER :
    THACKSAKORN PRADUBPONGSA
  • FILM PRODUCER :
    TANACHPORN RAKHARUTAI
  • OTHER FILM PRODUCTION CREDITS :
    WEERASAK DANKAMOLDEE
  • EDITOR :
    YINGYOS SOMJITTSAKUL
  • COLORIST :
    JUTARAT SRITUNYA
  • OTHER POST-PRODUCTION CREDITS :
    KUNAKORN POMKAEW/PHOOSUDA SANOHDONTREE/
    SIWAT ISSARAPONPONG/JETTANAKORN JANKAEW/MARUT PIKULYAM/
    TAWEESAK KAEWAJULSRI/SUPAPAT MATIWONG
  • SOUND PRODUCTION COMPANY :
    CINE SOUND STUDIO CO., LTD., BANGKOK
  • SOUND DESIGNER :
    NARIN NIROBONWONG
  • PHOTOGRAPHER :
    ASSADA SRESHTHAPUTRA
  • RETOUCHER :
    JUTARAT SRITUNYA
  • ENGLISH CONTEXT EXPLANATION :
    30 SECONDS...THE AMOUTH OF THE TIME THE IMAGE FROM A MISSING PERSON'S POSTER REMAINS IN ONE'S MEMORY. BECAUSE OUR BRAIN ARE DESIGNED TO STORE UNFAMILIAR THING IN OUR SHORT-TERM MEMORY. ACCORDING TO SCIENTIFIC EVIDENCE, HUMAN BRAIN’S FRONTAL LOPE MEMORIZES BEST FROM THINGS THAT WE’RE FAMILIAR WITH SO WE SHOW A NEW WAY TO MAKE EVERYONE REMIND THE MISSING EASIER. BY ENCOURAGING EVERYONE TO RECOGNIZE THE MISSING WITH SOMEONE’S LOOK, THE CAMPAIGN STARTS WITH 8 CELEBRITIES WHO LOOK ALIKE THE MISSING. HELP US SHARE THE POSTERS TO FIND THE MISSING PERSONS FROM FACES THAT YOU’RE FAMILIAR WITH.