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  • SUB CATEGORY :
    BEST USE OF ONLINE
  • COMPANY ENTERING :
    BBDO BANGKOK LTD, BANGKOK
  • ENTRY TITLE :
    THE MISSING LOOK-ALIKE
  • BRAND :
    MISSING PERSON CENTER
  • ADVERTISER :
    THE MIRROR FOUNDATION
  • AGENCY :
    BBDO BANGKOK, BANGKOK
  • CHIEF CREATIVE OFFICER :
    SUTHISAK SUCHARITTANONTA
  • EXECUTIVE CREATIVE DIRECTOR :
    SUTHISAK SUCHARITTANONTA/CHALIT MANUYAKORN
  • CREATIVE DIRECTOR :
    SUTHISAK SUCHARITTANONTA
  • COPYWRITER :
    SUTHISAK SUCHARITTANONTA/KUSUMA RUCHAKITYANON/
    CHATCHANIT YENJAI
  • ART DIRECTOR :
    SUTHISAK SUCHARITTANONTA/PAKORN INTHACHA/
    TIABTAWAN LIMJITTRAKORN
  • COMPUTER ARTIST :
    NUTTAVUT KORPORNSRISANGA
  • RETOUCHER :
    VORATHEP ONLAMUL/ANUCHA PINTOKAEW/SINOTHAI SAMSEETHONG
  • CLIENT SERVICE DIRECTOR :
    ARUNEE RUEANGWATTANAPORN/WACHIRA AMPORNPACHRA
  • ACCOUNT MANAGER :
    SUNUNTHANA AUNCHANANUN/LAPASRADA SEVIKUL
  • EDITING :
    WATCHARACHOL PIMOLTHAI
  • AGENCY PRODUCER :
    YATHIP THANITTHANAPHAT/JIRAPAN VASANABUNSONGSERM
  • FILM PRODUCTION COMPANY :
    TRITON PRODUCTIONS, BANGKOK
  • DIRECTOR :
    SIHABUTR XOOMSAI NA AYUDHYA
  • D.O.P/CINEMATOGRAPHER :
    ASSADA SRESHTHAPUTRA
  • EXECUTIVE PRODUCER :
    THACKSAKORN PRADUBPONGSA
  • FILM PRODUCER :
    TANACHPORN RAKHARUTAI
  • OTHER FILM PRODUCTION CREDITS :
    WEERASAK DANKAMOLDEE
  • EDITOR :
    YINGYOS SOMJITTSAKUL
  • COLORIST :
    JUTARAT SRITUNYA
  • OTHER POST-PRODUCTION CREDITS :
    KUNAKORN POMKAEW/PHOOSUDA SANOHDONTREE/
    SIWAT ISSARAPONPONG/JETTANAKORN JANKAEW/MARUT PIKULYAM/
    TAWEESAK KAEWAJULSRI/SUPAPAT MATIWONG
  • SOUND PRODUCTION COMPANY :
    CINE SOUND STUDIO CO., LTD., BANGKOK
  • SOUND DESIGNER :
    NARIN NIROBONWONG
  • PHOTOGRAPHER :
    ASSADA SRESHTHAPUTRA
  • RETOUCHER :
    JUTARAT SRITUNYA
  • ENGLISH CONTEXT EXPLANATION :
    30 SECONDS...THE AMOUTH OF THE TIME THE IMAGE FROM A MISSING PERSON'S POSTER REMAINS IN ONE'S MEMORY. BECAUSE OUR BRAIN ARE DESIGNED TO STORE UNFAMILIAR THING IN OUR SHORT-TERM MEMORY. ACCORDING TO SCIENTIFIC EVIDENCE, HUMAN BRAIN’S FRONTAL LOPE MEMORIZES BEST FROM THINGS THAT WE’RE FAMILIAR WITH SO WE SHOW A NEW WAY TO MAKE EVERYONE REMIND THE MISSING EASIER. BY ENCOURAGING EVERYONE TO RECOGNIZE THE MISSING WITH SOMEONE’S LOOK, THE CAMPAIGN STARTS WITH 8 CELEBRITIES WHO LOOK ALIKE THE MISSING. HELP US SHARE THE POSTERS TO FIND THE MISSING PERSONS FROM FACES THAT YOU’RE FAMILIAR WITH.
  • SUB CATEGORY :
    ILLUSTRATION
  • COMPANY ENTERING :
    R/GA SYDNEY, SYDNEY
  • ENTRY TITLE :
    THROUGH THE DARK
  • BRAND :
    GOOGLE PLAY MUSIC
  • ADVERTISER :
    GOOGLE
  • AGENCY :
    R/GA, SYDNEY
  • EXECUTIVE CREATIVE DIRECTOR :
    HAMISH STEWART
  • CREATIVE DIRECTOR :
    MICHAEL ARMSTRONG
  • COPYWRITER :
    KATE ALLAN
  • SENIOR TECHNOLOGY DIRECTOR :
    JEFF DONIOS
  • ACCOUNT DIRECTOR :
    NATALIE BREND
  • SOCIAL STRATEGIST :
    JUSTINE CUSACK
  • MARKETING SCIENCES MANAGER :
    CORY NICELY
  • AGENCY PRODUCER :
    JULIA RUSH
  • FILM PRODUCTION COMPANY :
    EXIT FILMS, SYDNEY
  • BACKGROUND OVERVIEW :
    A COLLABORATION BETWEEN HIP-HOP LEGENDS HILLTOP HOODS AND GOOGLE PLAY MUSIC, THIS INTERACTIVE MUSIC VIDEO CAPTURES THE SENSE OF A WORLD TURNED UPSIDE DOWN, AS EXPERIENCED BY BAND MEMBER DAN SMITH AS HIS SON LIAM UNDERWENT LEUKEMIA TREATMENT. USERS NAVIGATE THEIR OWN PATH THROUGH TWO 3D ENVIRONMENTS (DARK REPRESENTING FEAR, LIGHT FOR HOPE) BY ROTATING PHONES OR MOVING A MOUSE, TRANSLATING A FATHER AND SON’S JOURNEY INTO A POWERFUL DIGITAL EXPERIENCE. THROUGH THE DARK ENGAGED FANS, DROVE TRIAL OF GOOGLE PLAY MUSIC IN THE CROWDED STREAMING MARKET, AND GENERATED DONATIONS TO A CANTEEN INITIATIVE HELPING YOUNG PEOPLE LIVING WITH CANCER ACCESS LIVE MUSIC.