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  • SUB CATEGORY :
    BEST USE OF TECHNOLOGY
  • COMPANY ENTERING :
    BBDO BANGKOK LTD, BANGKOK
  • ENTRY TITLE :
    HELPMET
  • BRAND :
    THAI HEALTH PROMOTION FOUNDATION
  • ADVERTISER :
    THAI HEALTH PROMOTION FOUNDATION
  • AGENCY :
    BBDO BANGKOK, BANGKOK
  • CHIEF CREATIVE OFFICER :
    SUTHISAK SUCHARITTANONTA
  • EXECUTIVE CREATIVE DIRECTOR :
    SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT
  • CREATIVE DIRECTOR :
    SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT/
    PITHA UDOMKANJANANAN
  • COPYWRITER :
    SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT/
    PITHA UDOMKANJANANAN/MANAMAI RODPETCH
  • ART DIRECTOR :
    SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT/
    PITHA UDOMKANJANANAN/NATTAGORN THAIRATTANASUWAN
  • ACCOUNT DIRECTOR :
    VASANAI PAKAPONGPAN/TANYAWAN WONGAPICHART
  • PRODUCTION PRODUCER :
    CHRIS JUNIOR DABRIK
  • FILM PRODUCTION COMPANY :
    MEOUR PRODUCTION CO., LTD., BANGKOK
  • DIRECTOR :
    KASEMPARN JUJINDALERT
  • THE BRIEF :
    THE WORLD’S 2ND HIGHEST NUMBER OF MOTORCYCLE ACCIDENTS HAPPEN IN THAILAND. 80% OF MOTORCYCLIST FATALITIES OCCUR ON RURAL ROADS AND THE DANGER INCREASES WHEN RIDERS RIDE ALONE, OR AT NIGHT. IN MANY CASES, HEAD INJURY CAUSES RIDERS TO LOSE THEIR CONSCIOUSNESS, LEAVING THEM UNABLE TO CALL FOR HELP. BY THE TIME EMERGENCY RESCUE TEAM OR SOMEONE NOTICES, IT’S TOO LATE. THAIHEALTH’S ROAD SAFETY PROJECT’S MISSION IS TO MINIMIZE ROAD-ACCIDENT FATALITY AS MUCH AS POSSIBLE. SO WE NEED TO FIND A SOLUTION THAT WORK UNDER THE TIME-SCARCE NATURE OF A ROAD ACCIDENT.
  • THE STRATEGY :
    THE VOICE-BASED REPORTING PROCESS HAS BEEN USED FOR YEARS IN EMERGENCY RESCUE SYSTEM IN THAILAND HOWEVER THERE ARE 2 MAIN PROBLEMS. 1. TIME AND 2. REPORTING PROCESS: THE CURRENT VOICE-BASED METHOD LEADING TO WRONG LOCATION. THE STRATEGY WAS TO INVENT A TECHNOLOGY THAT CAN MAKE THE IMMEDIATE, NECESSARY CALL FOR HELP WHEN A HUMAN CANNOT. A HELMET IS THE BEST PLATFORM FOR DETECTING HEAD IMPACT AND SIGNALING FOR HELP, BECAUSE RIDERS WEAR IT EVERY TIME THEY RIDE. SO, WE ENHANCED THE ABILITIES OF THE OLD HELMET WITH NEW-WORLD TECHNOLOGIES, TURNING IT INTO A HELPER THAT CAN SAVE LIVES IN TIME.
  • THE EXECUTION :
    HELPMET IS AN ADVANCED MOTORCYCLE HELMET BUILT FROM STRONG CARBON FIBRE WITH ABSORBING FOAM, IT FEATURES BUILT-IN PIEZO SHOCK SENSOR, BUILT-IN GPS, AND GSM CELLULAR TECHNOLOGY. IF THE HEAD IMPACT IS MEASURED AND EXCEEDED 95 G-FORCE, A DANGEROUS LEVEL THAT LEADS TO UNCONSCIOUSNESS, AN EMERGENCY SMS WILL BE SENT BY HELPMET TO THE NATIONAL EMERGENCY CENTRE AND THE RIDER’S EMERGENCY CONTACT IN REAL-TIME, WITH THE RIDER’S GEOLOCATION AND IMPORTANT HEALTH INFORMATION; BLOOD TYPE, MEDICAL RECORD, AND INSURANCE INFORMATION WE KICKED OFF HELPMET PROJECT AS A WEARABLE TECH BY CREATING AN EXPLORER VERSION AVAILABLE TO 500 REGISTERED RIDERS.
  • THE RESULT :
    -MORE THAN 500 USERS SIGNED UP FOR HELPMET’S 1ST PHASE AND USE IT ON THE ROAD DAILY. -HELPMET HAS BEEN USED TO PROTECT LIVES ON THE ROAD FOR MORE THAN 200,000 MILES AND STILL COUNTING. -THOUSANDS OF RIDERS HAVE REGISTERED TO PURCHASE HELPMET IN THE UP-COMING RELEASE. -HELPMET HAS REVOLUTIONIZED THE RESCUE PROCESS AND CREATED RESCUE OPPORTUNITIES WHERE THEY PREVIOUSLY DID NOT EXIST.