SUB CATEGORY :

ELECTRONICS, HOUSEHOLD PRODUCTS, HOME APPLIANCES & FURNISHINGS

COMPANY ENTERING :

LEO BURNETT, SYDNEY

ENTRY TITLE :

ANTHEM

BRAND :

GALAXY S7

ADVERTISER :

SAMSUNG

AGENCY :

LEO BURNETT, SYDNEY/LEO BURNETT, CHICAGO

CHIEF CREATIVE OFFICER :

BRITT NOLAN

EXECUTIVE CREATIVE DIRECTOR :

VINCE LAGANA/GRANT MCALOON

CREATIVE DIRECTOR :

SCOTT HUEBSCHER/GARETH WILLIAMS/DARYL PINSDORF/
MATTHEW O'MALLEY

COPYWRITER :

DAVE GOVIER

ART DIRECTOR :

NILS EBERHARDT

BUSINESS DIRECTOR :

BRENDAN SWANSBOROUGH

ACCOUNT DIRECTOR :

RADIM SVOBODA/ASHLEY BEAM

ACCOUNT MANAGER :

HUY NGO

ACCOUNT EXECUTIVE :

EMILY SMITH

STRATEGIC PLANNING DIRECTOR :

KARA YANG/CHRISTOPHER BRIDGLAND

AGENCY PRODUCER :

MATT BLITZ/CHRISTOPHER COCHRANE/BRIAN BEHLING

DIRECTOR OF CELEBRITY SERVICES :

PEGGY WALTER

DIRECTOR OF MUSIC :

CHRIS CLARK

POST-PRODUCTION COMPANY :

CARTEL, CALIFORNIA

EDITOR :

ANDY MCGRAW

SPECIAL EFFECTS COMPANY :

A52, CALIFORNIA

SPECIAL EFFECTS PRODUCER :

ZACH WAKEFIELD

SOUND PRODUCTION COMPANY :

HUMAN, LOS ANGELES

SOUND DESIGNER :

DARYL PINSDORF

SOUND STUDIO PRODUCER :

JONATHAN SANFORD

MUSIC COMPOSER :

JOHN CHRISTOPHER BARNES

MUSIC ARRANGER :

MATTHEW O'MALLEY

ENGLISH SYNOPSIS :

"THE ANTHEM" OPENS WITH AN AUSTRALIAN GIRL FILMING HERSELF WITH A SAMSUNG GALAXY S7, WHILE SINGING THE ANTHEM OF BOTSWANA. INSTEAD OF CONTINUING WITH THE SAME ANTHEM, THE SPOT NOW JUMPS TO AN OLD MAN IN BRAZIL, SINGING A LINE FROM THE ANTHEM OF AUSTRALIA. IN THE FOLLOWING SCENES, VIEWERS ARE INTRODUCED TO NEW ANTHEMS, NEW PEOPLE AND NEW LOCATIONS, INTENTIONALLY CONTRASTING WITH THE HOME OF EACH SONG. THE ANTHEM OF MALAYSIA IS SUNG BY A WOMAN IN PARIS AND NEW ZEALAND'S NATIONAL ANTHEM PLAYS LOUDLY IN ENGLAND, HIGHLIGHTING THE NOTION THAT WE LIVE IN A WORLD WITHOUT BORDERS, SEAMLESSLY CONNECTED VIA SAMSUNG PHONES. SO IT CONTINUES UNTIL ARRIVING IN THE OLYMPIC STADIUM IN RIO, WHERE THE WHOLE CROWD IS SINGING THE INTERNATIONAL ANTHEM IN UNISON. THE LOOP IS CLOSED BY CUTTING BACK TO OUR AUSTRALIAN GIRL, NOW WATCHING THE CULMINATION OF WHAT SHE STARTED ON HER SAMSUNG PHONE.

ENGLISH CONTEXT EXPLANATION :

AS A DEMONSTRATION OF GLOBAL UNITY, NO EVENT IS MORE POWERFUL THAN THE OLYMPIC GAMES. IT IS A CHANCE FOR EACH OF US TO EMBRACE OUR SHARED HUMANITY AND THE PROGRESS THAT COMES WHEN THE WORLD COMES TOGETHER. AS NATIONS GATHERED FOR THE RIO 2016 OLYMPIC GAMES, SAMSUNG CELEBRATED THIS MOMENT OF HARMONY THROUGH 'THE ANTHEM'. INSPIRED BY LYRICS FROM ANTHEMS AROUND THE WORLD, 'THE ANTHEM' SALUTES THOSE WHO DARE TO DEFY BARRIERS SUCH AS BORDERS, CULTURE, AND LANGUAGE TO UNITE AS ONE. PROUD SPONSOR OF A WORLD WITHOUT BARRIERS.