SUB CATEGORY :

ELECTRONICS, HOUSEHOLD PRODUCTS, HOME APPLIANCES & FURNISHINGS

COMPANY ENTERING :

BBDO BANGKOK LTD, BANGKOK

ENTRY TITLE :

MOTHERS

BRAND :

PEDIGREE

ADVERTISER :

MARS THAILAND INC.

AGENCY :

BBDO BANGKOK, BANGKOK

CHIEF CREATIVE OFFICER :

SUTHISAK SUCHARITTANONTA

EXECUTIVE CREATIVE DIRECTOR :

SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT

CREATIVE DIRECTOR :

PARK WANNASIRI

COPYWRITER :

SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT/
PARK WANNASIRI/THITI BOONKERD/VACHIRA PASHEKREPAPON

ART DIRECTOR :

SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT/
PARK WANNASIRI/PANUPAK SIRIPAKDEE/THANAN SRISUKH

ACCOUNT DIRECTOR :

SUREEPORN SANTISUK

ACCOUNT EXECUTIVE :

LAPASRADA SEVIKUL

FILM PRODUCTION COMPANY :

THE FILM FACTORY, BANGKOK

DIRECTOR :

PUTT POJ PITAKJAMNONG

POST-PRODUCTION COMPANY :

THE FILM FACTORY, BANGKOK

SPECIAL EFFECTS COMPANY :

THE FILM FACTORY, BANGKOK

SOUND PRODUCTION COMPANY :

WILD AT HEART CO., LTD., BANGKOK

ENGLISH SYNOPSIS :

THE FILM TELLS THE STORY AS A TYPICAL MOTHER'S DAY COMMERCIAL. AS IT SHOWS HOW VARIOUS MOTHERS DEDICATE AND DEVOTE THEMSELVES TO TAKE CARE OF THEIR CHILDREN IN MANY WAYS. THE STORY LATER REVEALS THAT THE 'CHILDREN' ARE NOT HUMAN BUT ARE ACTUALLY THEIR PET DOGS, PORTRAYING THE INSIGHTS OF HOW THAI DOG OWNERS LOVE THEIR DOGS UNCONDITIONALLY JUST LIKE THEIR OWN CHILDREN LIKE THEY ARE MOTHERS TO THEM. AND IN RETURN, THEIR ‘CHILDREN’ GIVE UNCONDITIONAL LOVE BACK TO THEIR ‘MOTHERS’